mHealth : Mobile Monday

April 2013

Joe DrumgooleVP Product Management

FeedHenry• MEAP: Mobile Enterprise Application Platform

– Helps you build HTML5 and native mobile Apps– Provides Cloud Integration– Analytics– Mobile Application Management

• For mHealth– HIPAA compliant cloud in the US– Private Cloud Deployment in Europe

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My Healthy World (Aetna)

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Social/Community Healthcare App

Camera Push Notifications/Alerts Profile Setup & Filters Realtime content delivery Tracking & Metrics Interactive games, surveys etc.

iOS and Android Tablets

Secure Multi-level User Admin Secure Social Sharing Backend Integration Login

Fostering health & wellness in young children in the US

Courtagen

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Mitochondrial Disease Diagnostics

Secure Multi-level User Admin Secure Login

Legal Notification HIPAA compliant Patient Details Backend Integration with

Diagnostic system Alerts Order test Track test Detailed Audit & Reports

Physicians receive diagnostic information relating to genetic testing. Increases the ease of test ordering and the timeliness of receiving diagnostic results all in a secure, HIPAA compliant environment.

iOS, Android tablets and Desktop web browser

Trading Times - Dementia Challenge

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Trading Times is a winner of the 'Living well with

dementia' Design Challenge, a competition run by the

Design Council and the Department of Health to rethink

life with dementia.

Trading Times connects family carers with local

employers

Department of Health – Job App

Health New England/CourtSquare

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Managed Care App

Provides members with a provider directory and member ID application 24/7 from any smartphone or tablet. Members

can trigger directions from their current location, call a provider or access ID cards, member numbers and benefits

information

HIPAA Compliance end-to-end Private Cloud Deployment in CourtSquare private cloud Backend Integration Caching & Logic in Cloud Geolocation/Mapping

York Hospital

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Login Secure Backend Integration Secure Caching in Cloud HIPAA compliant Forms Geolocation/Mapping Search

Hospital App

The app brings the hospital to the

mobile device, helping patients find

a doctor, get live medical

information from a doctor/nurse,

refill prescriptions, track wait times

in the ER, schedule appointments

and more.

• US law, created in 1996• Ensure portability of health data amongst providers• Promotes the concept of electronic health records• Ensures privacy of data in “Covered Entities” and

their sub-contractors• Safe guards are administrative, physical, technical• Penalties of up to 1.5m in fines for violation

HIPAA - Health Insurance Portability and Privacy Act

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• HIPAA compliance *really helps*• Lots of “point app” opportunities• HTML5 big plus for device ubiquity (universal service)• Avoid FDA entanglements • Mobilizing the health professional vs mobilizing the

patient• Sell to the channel not the end-user• mHealth market in the US was 718m in 2011• Grew by a factor of 7 from 2010• Go get some!

Opening the US Health Care Market

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• The Quantified Self• Gamification• Big Data• Crowd sourcing• Conduits and sensors• Cloud + Mobile• The patient/practitioner split

Key Trends

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Joe DrumgooleVP Product Management@jdrumgoole

Thank You