what don’t you know about millennials

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What Don’t YOU Know About Millennials?

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Join the New Directions Consulting 2009 Millennials Project.

TRANSCRIPT

Page 1: What Don’t You Know About Millennials

What Don’t YOU Know About Millennials?

Page 2: What Don’t You Know About Millennials

Most experts agree that Millennials are a marketing force to be reckoned with.

Page 3: What Don’t You Know About Millennials

For the most part, people born between 1980 and 2001 are considered part of this generation.

Page 4: What Don’t You Know About Millennials

They are described as being…

Page 5: What Don’t You Know About Millennials

With up to $1Trillion in consumer purchase power…

Page 6: What Don’t You Know About Millennials

… the question is: How will Millennials set market trends for years to come?

Page 7: What Don’t You Know About Millennials

Is your brand or category ready to market to this group as effectively as possible?

Page 8: What Don’t You Know About Millennials

From October 26-28, Missy Carvin of New Directions Consulting, Inc. will conduct an in-depth, online bulletin board focus group with

Millennials to understand the following:

Why do they buy the brands they buy?

Shop where they shop?

What factors are most important in attracting

Millennials to your brand?

What do they consider a trustworthy source of

information?

Where do social

networks factor in?

Do fan pages work?

Page 9: What Don’t You Know About Millennials

Your questions here.

Page 10: What Don’t You Know About Millennials

Want to know more? Sponsorship is being offered at the following levels.

Sponsor Level

2 spots in the virtual back room – ask

questions of the moderator “live” during the bulletin

board

Questions you are entitled to

add to the moderator

guide before launch

Obtain transcripts of the bulletin

board

Obtain a PowerPoint

reportInvestme

nt

Platinum

(Limited number of

sponsorships available)

5 $5000

Gold - 2 $3000

Silver - - $2000

Bronze - - - $750

Page 11: What Don’t You Know About Millennials

At certain levels, you will be allotted ANY 2-5 questions you’d like included in the study.

Page 12: What Don’t You Know About Millennials

To assure your participation, you must respond by Friday, October 16.

Deadline extended: respond by Thursday, October 22 to reserve your space!

Page 13: What Don’t You Know About Millennials

Need more info? Want to participate?

Give Missy Carvin or Jane Goldwasser a call at 914-347-6672.