what color is value? creating and communicating the business case for diversity (woc 2014)

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1 What Color is Value? Creating and Communicating the Business Case for Diversity Marina Williams Director, Corporate Equal Opportunity Programs Women of Color Conference October 24, 2014

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What Color is Value? Creating and Communicating the Business Case for Diversity Learning objective: Increase success in implementing high impact diversity and inclusion initiatives Are diversity initiatives still relevant and valuable to businesses today? With dwindling resources and increased competition, many organizations continue to examine what really makes a difference in long term success. Demographic changes are not the core reason companies must invest in diversity strategies. So, how do you build the business case? How do you determine value and measure success? Diversity officers must understand new ways to communicate how diversity impacts every aspect of business goals and outcomes. Diversity is not the color of people, but the art of using diverse talent, trust, morale, and performance to support excellence. Strong diversity and inclusion equals strong products and outcomes At the end of this seminar, participants will be able to: a. Explore the different value proposition for diverse industries b. Examine ways to quantify and measure diversity and inclusion strategies c. Create strategies to address competing organizational and customer needs d. Explore communication strategies that engage and capture top leadership e. Discuss strategies to liquidate the power of female leadership

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Page 1: What Color is Value? Creating and Communicating the Business Case for Diversity (WOC 2014)

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What Color is Value?

Creating and Communicating the Business Case for Diversity

Marina WilliamsDirector, Corporate Equal Opportunity Programs

Women of Color ConferenceOctober 24, 2014

Page 2: What Color is Value? Creating and Communicating the Business Case for Diversity (WOC 2014)

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Growth, Innovation, and Shaping our Future Talent

Page 3: What Color is Value? Creating and Communicating the Business Case for Diversity (WOC 2014)

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Inclusive Engagement of Employees

Page 4: What Color is Value? Creating and Communicating the Business Case for Diversity (WOC 2014)

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Measuring Diversity Initiatives

EmployeeExperienc

e

Ethics andIntegrity

Diversity and

Inclusion

LeadershipExcellence

Page 5: What Color is Value? Creating and Communicating the Business Case for Diversity (WOC 2014)

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Measuring Diversity Initiatives

Disability Equality Index SM

Page 6: What Color is Value? Creating and Communicating the Business Case for Diversity (WOC 2014)

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Addressing the Needs of Our Organization and Customers

- Executive Inclusion Council

- Business Area Diversity Councils

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Engaging Leaders

I now make sure that as a leader I consider how my words and actions

may impact those with a different background than mine to ensure that I do not inadvertently give

people the belief that they are being excluded or not being respected.

In order to be a truly effective leader, I need to recognize

how others perceive me.

As a result of this training I have become more aware of my

predispositions, as a white male, and I attempt to temper some of

my engagements to recognize the perspective of non-white males.

This course was incredibly useful. I

would highly recommend that this

program be mandated to all managers.

The ELOIT training was the most rewarding training

experience I have had at Lockheed Martin and while intense, will help me both at

work and in life.

This is clearly one of the best training and awareness sessions I have

attended. It has immediate application not only to work, but to our living world. I have already shared my experiences with many people at work and at home.

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The Power of Female Leadership

Page 9: What Color is Value? Creating and Communicating the Business Case for Diversity (WOC 2014)