communicating in a world of diversity
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Communicating in a World of DiversityTRANSCRIPT
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 1
Chapter 3Chapter 3
Communicating in a World of Diversity
Learning ObjectivesLearning Objectives
1. Discuss the opportunities and challenges of intercultural communication
2. Define culture, explain how culture is learned, and define ethnocentrism and stereotyping
3. Explain the importance of recognizing cultural variations, and list eight categories of cultural differences
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Learning ObjectivesLearning Objectives
4. List four general guidelines for adapting to any business culture
5. Identify seven steps you can take to improve your intercultural communication skills
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Understanding the Understanding the Opportunities and Challenges Opportunities and Challenges of Communication in a Diverse of Communication in a Diverse
WorldWorld
Understanding the Understanding the Opportunities and Challenges Opportunities and Challenges of Communication in a Diverse of Communication in a Diverse
WorldWorld
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Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 5
The Concept ofDiversity
Intercultural Communication
Individual Characteristics Cultural Backgrounds
Personal Experiences Cultural Differences
Communicating in a Diverse Communicating in a Diverse WorldWorld
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Opportunities in a Global Opportunities in a Global MarketplaceMarketplace
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Advantages of a Diverse Advantages of a Diverse WorkforceWorkforce
• Connecting with Customers
• Expanding the Talent Pool
• Broader Spectrum of Viewpoints
• Understand and Identify with Diverse Markets
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Challenges of Intercultural Challenges of Intercultural CommunicationCommunication
Workplace Diversity
Motivation
Communication
CooperationBackgrounds
Outlooks
Experiences
Attitudes
Summary of ObjectivesSummary of Objectives
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Developing Cultural Developing Cultural CompetenceCompetence
Developing Cultural Developing Cultural CompetenceCompetence
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Understanding The Concept Understanding The Concept of Cultureof Culture
Symbols Attitudes
Beliefs Expectations
Values Norms
Shared SystemShared System
AttitudesAttitudes
BehaviorsBehaviors
PrioritiesPriorities
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Learning CultureLearning Culture
Cultural AssumptionsCultural Assumptions
ThinkingThinking BehavingBehavingCommunicatingCommunicating
AutomaticAutomaticAutomaticAutomatic CoherentCoherentCoherentCoherent CompleteCompleteCompleteComplete
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Overcoming Negative Overcoming Negative Cultural AttitudesCultural Attitudes
Summary of ObjectivesSummary of Objectives
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Recognizing Variations in a Recognizing Variations in a Diverse WorldDiverse World
Recognizing Variations in a Recognizing Variations in a Diverse WorldDiverse World
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Recognizing Variations Recognizing Variations in a Diverse Worldin a Diverse World
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Contextual DifferencesContextual Differences
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Legal and Ethical Legal and Ethical DifferencesDifferences
Seek Mutual GroundSeek Mutual Ground
Withhold JudgmentWithhold Judgment
Respect DifferencesRespect Differences
Send Honest MessagesSend Honest Messages
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Social DifferencesSocial Differences
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Nonverbal Differences Nonverbal Differences
FormalityFormalityFormalityFormalityPosturePosturePosturePostureEye ContactEye ContactEye ContactEye ContactFacialFacialExpressionsExpressions
FacialFacialExpressionsExpressions
TouchingTouchingTouchingTouchingPersonalPersonalSpaceSpace
PersonalPersonalSpaceSpaceGreetingsGreetingsGreetingsGreetings
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Age DifferencesAge Differences
Senior-OrientedSenior-Oriented Multi-GenerationalMulti-Generational
Youth-OrientedYouth-Oriented
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Gender DifferencesGender Differences
Communication StylesCommunication Styles
Existing Company CulturesExisting Company Cultures
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Religious DifferencesReligious Differences
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Ability DifferencesAbility Differences
Assistive Technologies
CustomersCustomers
ColleaguesColleagues
EmployeesEmployees
Summary of ObjectivesSummary of Objectives
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Adapting to Other Business Adapting to Other Business CulturesCultures
Adapting to Other Business Adapting to Other Business CulturesCultures
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Adapting to Other Adapting to Other CulturesCultures
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U.S. Business CultureU.S. Business Culture
Summary of ObjectivesSummary of Objectives
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Improving Intercultural Improving Intercultural Communication SkillsCommunication Skills
Improving Intercultural Improving Intercultural Communication SkillsCommunication Skills
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Improving Intercultural Improving Intercultural CommunicationCommunication
• Studying cultures and languages
• Respecting communication styles
• Speaking and writing clearly
• Listening carefully to others
• Using interpreters or translators
• Helping others adapt to your culture
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Studying Other CulturesStudying Other Cultures
Social CustomsSocial Customs
Clothing and FoodClothing and Food
Political PatternsPolitical Patterns
Religion andReligion andSocial BeliefsSocial Beliefs
Business andBusiness andEconomicsEconomics
Ethics, Values,Ethics, Values,and Lawsand Laws
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Learning LanguagesLearning Languages
FacilitateCommunication
Promote Business
Relationships
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Respecting Respecting Communication Communication
PreferencesPreferences
Level of Directness
Degree of Formality
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Writing ClearlyWriting Clearly
Clear Language
Transitional Elements
Numbers and Dates
Humor and Culture
Conciseness
International Addresses
Slang, Jargon, or Idioms
Audience Expectations
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Speaking and ListeningSpeaking and Listening
Intercultural ConversationsIntercultural Conversations
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Translators or Translators or
InterpretersInterpreters
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Helping Others AdaptHelping Others Adapt
Summary of ObjectivesSummary of Objectives
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Chapter 3Chapter 3
Communicating in a World of Diversity
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