1. DIGITAL A Workshopfor theCOMMUNICATIONSJane GoodallInstitute

2. Justine Abigail YuCommunications & Social Media Specialiste: justine.abigail@gmail.comw: www.justineabigail.comt: @justineabigail 3. HAVE YOU EVER written something on Facebookor any other social networkingsite? shared photos online? ranked or wrote reviews onlineof arestaurant, movie, book, etc. ? posted a comment on a blog orany other website? created or worked on a blog? sent out tweets? 4. Internet and mobile-based TOOLS used forsharing and discussing information with peopleacross space and time. 5. 955 MILLION MONTHLYACTIVE FACEBOOK USERS.If Facebook were a country, it wouldbe the third most populated. 6. 3.5 BILLION PIECES OF CONTENTSHARED EACH WEEK ON FACEBOOK. 7. 20 MINUTES SPENT ON FACEBOOKEACH VISIT23% of Facebooks users check theiraccount 5 or more times DAILY. 8. 100 MILLION ACTIVE TWITTER USERS 9. 175 MILLION TWEETS ARE SENT EVERY DAY 10. 181 MILLION BLOGS AROUND THE WORLD 11. EXPONENTIALLY LEVERAGESWORD OF MOUTH 12. FACEBOOK TIPS AND TRICKSENGAGEMENT 13. ELEMENTS OF A FACEBOOK POSTING1. Attention-grabbing caption2. Link3. Call to action to engage audience4. Awesome photo 14. RELATIONSHIP BUILDING 15. TWITTER TIPS ANDTRICKSENGAGEMENT 16. BREVITY ISTHE SOULOF WIT 17. USE HASHTAGS TO INCREASE VISIBILITY 18. WORLDHUMANITARIANDAY #WHD2012 19. JUMP ON TRENDING TOPICS AND HELP SHAPE THECONVERSATION 20. CREATE LISTS TO FILTER THROUGH THE NOISEAND FOCUS YOUR ENGAGEMENT 21. RELATIONSHIP BUILDING 22. TIPS ANDBLOGGING 101 TRICKS 23. CONSISTENCY 24. WHAT HAPPENS ON THE INTERNET, STAYS ON THE INTERNET! 25. TIPS ANDEMAILING LIKE A PRO TRICKS 26. THE IMPORTANCE OF PROOFREADING 27. ALWAYS CHECK YOUR LINKS! 28. cuz you dont want to be sendingboy band video links like me! True story. 29. Justine Abigail YuCommunications & Social Media Specialiste: justine.abigail@gmail.comw: www.justineabigail.comt: @justineabigail