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Our Digital World Second Edition Chapter 7 The Social Web: Opportunities for Learning, Working, and Communicating Paradigm Publishing, Inc.1 Slide 2 This chapter will help you be able to: Describe the evolution of social technologies and how theyre changing our society. Explain the terms social Web, open content, blog, social networking, social bookmarking, and wiki. Discuss the ways in which social technologies are being used. Explain what media sharing is and how its used. Examine ethical issues surrounding the social Web. Paradigm Publishing, Inc.2 Slide 3 Main Topics 7.1 The Social Web Phenomenon 7.2 Social Technology Comes of Age 7.3 Blogging: The Internet Gets Personal 7.4 Social Networking 7.5 Social Bookmarking 7.6 Wikis 7.7 Media Sharing Paradigm Publishing, Inc.3 Slide 4 Why Should You Care? Participate in growth of social networking. Connect with friends and family. Collaborate on business or school projects. Use for business to connect with customers. Promote social causes. Paradigm Publishing, Inc.4 Slide 5 7.1 The Social Web Phenomenon Paradigm Publishing, Inc.5 Slide 6 A Social Web Revolution A new way for people to connect. Redefining news and collective knowledge. A vehicle for a two- way dialog. Paradigm Publishing, Inc.6 Slide 7 What Is the Social Web? Includes any site that allows users to interact and share information. Content almost entirely driven by members. Social networking allows you to share contacts and build a network of friends. Media sharing is used to share photos, video, and audio. Interact with online dating and special interest sites. Paradigm Publishing, Inc.7 Slide 8 social Web social networking site Paradigm Publishing, Inc. Terms to Know 8 Slide 9 Ask Yourself On a social site, what is driven by the members? a.the sites infrastructure b.the sites privacy policy c.the sites content d.how the site owners can use member content Paradigm Publishing, Inc.9 Slide 10 7.2 Social Technology Comes of Age Paradigm Publishing, Inc.10 Slide 11 How the Social Web Was Born Relation to concept of Web 2.0 First true social networking site: SixDegrees.com. Included profiles and lists of friends in one service. Blogs surfaced in 1999. MySpace, Facebook, LinkedIn all appeared in late 2003 to early 2004. Paradigm Publishing, Inc.11 Slide 12 Social Networking Timeline Paradigm Publishing, Inc.12 Slide 13 Overview of Social Technology Today Access to social networking via cell phones. Used by social causes to raise money. Used by business for social marketing. Schools host classes online. Social Web now includes blogging, social networking, social bookmarking, wikis, and media sharing. Paradigm Publishing, Inc.13 Slide 14 The Future of Social Technology Carry your identity from site to site. Gather content from several services. Access social networking features on all sites. Paradigm Publishing, Inc.14 Slide 15 Terms to Know open content profile friends list blog identity preferences Paradigm Publishing, Inc.15 Slide 16 Ask Yourself Which of these is a future trend of social technology? a.The ability to access a social site from your cell phone. b.Use of social sites by social causes. c.Use of social sites by businesses. d.The ability to carry your online identity from site to site. Paradigm Publishing, Inc.16 Slide 17 7.3 Blogging: The Internet Gets Personal Paradigm Publishing, Inc.17 Slide 18 How Blogging Has Evolved An online journal in text, images, or video. Blogging gained popularity in 1999. Today blogs appear in many online settings. Artblogs, sketchblogs, photoblogs. Paradigm Publishing, Inc.18 Slide 19 Computers in Your Career Blogging has changed journalism. Individuals are participating in reporting. Existing model of print newspapers is undergoing a change. Paradigm Publishing, Inc.19 Slide 20 The Many Uses of Blogs Personal journals. Reporting news. Government blogs. Entertainer blogs. Microblogging (Twitter). Paradigm Publishing, Inc.20 Slide 21 Playing it Safe Social sites monitor behavior. Choose sites that prohibit cyberbullying. Use settings to control your interactions. Paradigm Publishing, Inc.21 Slide 22 microblogging social journaling artblog sketchblog photoblog video blog MP3 blog Paradigm Publishing, Inc. Terms to Know 22 Slide 23 Ask Yourself When did blogging gain popularity? a) 2001 b) 1995 c) 1999 d) 2005 Paradigm Publishing, Inc.23 Slide 24 7.4 Social Networking Paradigm Publishing, Inc.24 Slide 25 The Growth of Social Networking Today MySpace, Facebook, Ning, LinkedIn, and Bebo are examples of social networking sites. Roots in bulletin boards of 1970s. In the 1980s discussion forums appeared. 1995 brought Classmates.com and AOL searchable member profiles. Paradigm Publishing, Inc.25 Slide 26 Social Networking Trends Social networking tools used on many types of sites. Access through mobile social networks. Event planning sites. Trend towards older users. Paradigm Publishing, Inc.26 Slide 27 Social Networking Trends September 2005 to May 2010 Paradigm Publishing, Inc.27 Slide 28 Playing It Safe Friends of friends includes strangers. Protect your privacy and be careful what you post. Paradigm Publishing, Inc.28 Slide 29 Computers in Your Career Use the social Web to get a job. Join career networking sites. Post podcast/video portfolios. Create your own website. Paradigm Publishing, Inc.29 Slide 30 Terms to Know social mobile media mocial Paradigm Publishing, Inc.30 Slide 31 Ask Yourself What was the fastest growing age group of users of social networking in a recent Pew Research survey? a.64 + b.5064 c.1829 Paradigm Publishing, Inc.31 Slide 32 7.5 Social Bookmarking Paradigm Publishing, Inc.32 Slide 33 How Social Bookmarking Works Share online content with others. Organize site bookmarks. Metadata helps browsers find content. Tags identify content. Paradigm Publishing, Inc.33 Slide 34 Bookmarking Services Digg, Reddit, StumbleUpon, Amplify. Share button to easily share bookmarks. Paradigm Publishing, Inc.34 Slide 35 Terms to Know social bookmarking bookmark metadata tag Paradigm Publishing, Inc.35 Slide 36 Ask Yourself What is metadata? a.It describes the location or nature of data. b.It is a keyword assigned to content. c.It is a bookmark. d.It is stored on your hard drive. Paradigm Publishing, Inc.36 Slide 37 7.6 Wikis Paradigm Publishing, Inc.37 Slide 38 Whats a Wiki? A way to share knowledge. Used for business and education. May contain inaccurate information. Paradigm Publishing, Inc.38 Slide 39 Whos Using Wikis? Individuals to plan events. Authors, artists, collectors, journalists. Shared interest communities. Classroom projects. Paradigm Publishing, Inc.39 Slide 40 Terms to Know wiki Paradigm Publishing, Inc.40 Slide 41 Ask Yourself What would you consider one of the key features of a wiki? a.the ability to create a list of friends b.the ability to collaborate c.the accuracy of content d.the opportunity for social interaction Paradigm Publishing, Inc.41 Slide 42 7.7 Media Sharing Paradigm Publishing, Inc.42 Slide 43 How Media Sharing Works Sharing of music, videos, or photos. Roots in MP3 music file sharing. Legal challenges over copyright. Part of many social networking and bookmarking sites. Paradigm Publishing, Inc.43 Slide 44 How People Are Using Media Sharing Artists promoting work. Tutorials and online classes. Building personal playlists of media by topic. Paradigm Publishing, Inc.44 Slide 45 Computers in Your Career Be aware of copyright laws. Some sites allow you to copy content. Others only allow you to link to their content. Paradigm Publishing, Inc. 45 Slide 46 What is the Future of Facebook How did Facebook become so dominant? Can you name a company that once ruled the Internet but then seemingly lost its way? Whats one development in technology that could give Facebook trouble? What is Silvermans opinion about the future of Google+? Does Silverman consider Twitter to be a major player in the social media scene? Paradigm Publishing, Inc.46 Slide 47 media sharing live media streaming live broadcast Paradigm Publishing, Inc. Terms to Know 47 Slide 48 Ask Yourself What is live media streaming? a.live TV shows b.a popular media sharing site c.a live broadcast d.a technology that allows you to send media content over the Internet Paradigm Publishing, Inc.48 Slide 49 Our Digital World Paradigm Publishing, Inc.49