My occupation: Digital Marketing, Startups and Busines Development

Petar Bogdan

Managing partner Akcija Ltd.

Worked with big clients such as: Walt Disney, Discovery Channel, Kinder, Reanult, T-Mobile, Pepsi...

• Akcija founded in October 2011.

• Akcija, agency specialised for Digital Marketing

• FenixApps, startup product founded in may, 2012.

Clients

Clients

• What is FenixApps?

• FenixApps Freemium model

• Phase of transformation

• Impact of business development on marketing

• The main reason why FenixApps project started

• FenixApps balances between custom made and self-served cheaper

• Games (Memory and Puzzle); differentiation

Why FenixApps?

• Hypotesis 1(90% product + 10% service)

• Hypotesis 2 (100% self-served applications)

Two Hypotesis

Paid, 1.30%

Fremium, 98.70%

• 80% marketing campaigns failed

• Application used by more than 100k Facebook users

• Number of e-mails (questions) for our support growing rapiddly

Freemium didn’t work for us

Freemium isn’t always good choice

• Nothing is FREE

• Customers who are not eager to invest in marketing aren’t our customers

• Take care on conversions (sell licences, don’t collect poke...customers)

• Think about education cost that goes with your product

• Who is you customer? (buyer persona)

• New feature! Neccesary?

• You can’t scale servis (marketing especially)

We have realised...

Phase #1• Project annoucement

• Landing page

• Target: All of interested users

• Launched first web-site

• Fokus on products and benefits

• Comunicating features not “pain”

Phase #2-product focused web site

• 2013, 12 months of learning

• Analytics

• Buyer Persona

Phase #3

•Lack of resources

•SEO analysis

•Unstructured databases

•Undefined business model

•Undefined target audience

•Unstable platform

Phase #1

• Lack of resources

• SEO analysis

• Unstructured databases

• Undefined business model

• Undefined target audience

• Unstable platform

Phase #2

•SEO (4 keywords)

•Structured databases

•Defined business model

•Defined target audience

•Unstable platform

Phase #3

• Identify target audience

• Create buyer personas

• Define goal of your webiste. Think about elements that brings conversions (CTA).

• Think about SEO

• Research your competition

• Marketing automation

Lessons...

www.fenixapps.com

akcija.com.hr

@petarbogdan