ux lessons learnt from academic, in house, and agency

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9 UX LESSONS LEARNT FROM ACADEMIC, IN HOUSE, AND AGENCY Ketut Sulistyawati, PhD Principle UX Consultant at Somia Consulting [email protected] @tyawati

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UX Lessons Learnt from Academic, In House, and Agency by Ketut Sulistyawati. Presented at UXID Meetup #1.

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Page 1: UX Lessons Learnt from Academic, In House, and Agency

9 UX LESSONS LEARNT FROM ACADEMIC, IN HOUSE, AND AGENCY

Ketut Sulistyawati, PhD Principle UX Consultant at Somia Consulting

[email protected] | @tyawati

Page 2: UX Lessons Learnt from Academic, In House, and Agency

academic

Page 3: UX Lessons Learnt from Academic, In House, and Agency

1 Know human’s physical ability

Pic courtesy of The Measure of Man and Woman

Page 4: UX Lessons Learnt from Academic, In House, and Agency

Understand how human process information.

2

Pic courtesy of http://www.interaction-design.org/encyclopedia/human_computer_interaction_hci.html

Page 5: UX Lessons Learnt from Academic, In House, and Agency

Know the methods and when to use which.

3

Pic courtesy of http://www.team-consulting.com/wp-content/uploads/2013/04/AtoZ_open_P.jpg

Page 6: UX Lessons Learnt from Academic, In House, and Agency

in-house team

Page 7: UX Lessons Learnt from Academic, In House, and Agency

UX is more than design. It’s strategy.

4

Pic courtesy of http://www.etftrends.com/wp-content/uploads/2012/02/chess-strategy.jpg

Page 8: UX Lessons Learnt from Academic, In House, and Agency

1% inspiration, 9% perspiration, 90% justification

- George Lois

5

Pic courtesy of http://thinkjarcollective.com/wp-content/uploads/2012/07/George-Lois-Pro!le-Photograph.jpeg

Page 9: UX Lessons Learnt from Academic, In House, and Agency

Control what you can, influence what you can’t, and let go of the rest.

Kim Goodwin Designing for the Digital Age, p.694

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Pic courtesy of http://www2.dataforeningen.no/yggdrasil/wp-content/uploads/sites/2/2013/02/kim_goodwin-slide.jpg

Page 10: UX Lessons Learnt from Academic, In House, and Agency

consulting agency

Page 11: UX Lessons Learnt from Academic, In House, and Agency

Empathy. Not just to the customers, but to the client, stakeholders, and your own team.

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Pic courtesy of http://www.adaptastraining.com/can-empathy-be-learned-one-to-consider-for-staff-training

Page 12: UX Lessons Learnt from Academic, In House, and Agency

Adapt quickly. Think on your feet.

8

Pic courtesy of http://www.adaptastraining.com/can-empathy-be-learned-one-to-consider-for-staff-training

Page 13: UX Lessons Learnt from Academic, In House, and Agency

Be comfortable with the unknown.

9 Pic courtesy of http://gosmellthecoffee.com/!les/2008/10/comfortzone.jpg

Page 14: UX Lessons Learnt from Academic, In House, and Agency

Thank you!

[email protected] | @tyawati