welcome to ux 101
TRANSCRIPT
![Page 1: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/1.jpg)
spring moore / @simee / www.springmoore.com
welcome to ux 101spring mooreexperience director @ razorfish healthware
1Monday, March 4, 2013
![Page 2: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/2.jpg)
spring moore / @simee / www.springmoore.com
a little bit about me
2Monday, March 4, 2013
![Page 3: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/3.jpg)
spring moore / @simee / www.springmoore.com
Graduated from Penn
Freelance web design
Webmaster at Penn Law
Web Manager at G’town Law
Won awards Talking to youMade cool stuff
Graphic designer Joined Razorfish Creative DirectorExperience Architect & Designer
3Monday, March 4, 2013
![Page 4: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/4.jpg)
spring moore / @simee / www.springmoore.com
A little story about Widget Co.
or what ux does and why it matters
4Monday, March 4, 2013
![Page 5: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/5.jpg)
spring moore / @simee / www.springmoore.com
We ask Widget Co. “What do you want to do?”
[this is the business need]
5Monday, March 4, 2013
![Page 6: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/6.jpg)
spring moore / @simee / www.springmoore.com
The answer? “Sell Widgets!”
[lots and lots of widgets]
6Monday, March 4, 2013
![Page 7: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/7.jpg)
spring moore / @simee / www.springmoore.com
OK. What do you want your customers to do?
[this is the user need]
7Monday, March 4, 2013
![Page 8: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/8.jpg)
spring moore / @simee / www.springmoore.com
Buy Widgets!
[lots and lots of widgets]
8Monday, March 4, 2013
![Page 9: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/9.jpg)
spring moore / @simee / www.springmoore.com
So let’s take a look at the widget buying process
[aka user research]
9Monday, March 4, 2013
![Page 10: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/10.jpg)
spring moore / @simee / www.springmoore.com
1. Explore their options
2. Narrow their choices
3. Buy their preferred widget
4. Enjoy their widget
What do people do when they buy widgets?
10Monday, March 4, 2013
![Page 11: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/11.jpg)
spring moore / @simee / www.springmoore.com
1. Exploring their options
Google searchCheck Amazon
and other e-tailersLook for what’s
new
Read expert reviews
Ask their friendsCheck out social
sites
11Monday, March 4, 2013
![Page 12: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/12.jpg)
spring moore / @simee / www.springmoore.com
2. Narrow their choices
Price Size Color
Weight Ratings Reviews
Photos Return policy Shipping cost
12Monday, March 4, 2013
![Page 13: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/13.jpg)
spring moore / @simee / www.springmoore.com
3. Buy their preferred widget
Add widget to cart
Select checkout
Create account
Entering shipping
information
Check shipping status
Receive widget!
Wait for widget
Enter payment
informationGet receipt Submit order
Confirm order
13Monday, March 4, 2013
![Page 14: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/14.jpg)
spring moore / @simee / www.springmoore.com
1. Use their widget
2. Review their widget
3. Recommend it to a friend
4. Contact customer service
4. Enjoy their widget
14Monday, March 4, 2013
![Page 15: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/15.jpg)
spring moore / @simee / www.springmoore.com
What are all our requirements?
Buy widgets View options Read reviews Rate productsOptimize for
searchCreate an account
Social share product info
Track package
Pay online Secure PII Save favoritesCompare widgets
See new widgets
Save payment info
Save billing info
Email confirmations
CRMLoyalty
program
Geotargeted sales
Banner retargeting
Endorsement PartnershipCredit card payments
PayPal payments
Faceted search
Keyword tagging
Taxonomy Most viewedFeatured widgets
etc...
15Monday, March 4, 2013
![Page 16: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/16.jpg)
spring moore / @simee / www.springmoore.com
Let’s organize and design it!
[sitemap and wireframes]
16Monday, March 4, 2013
![Page 17: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/17.jpg)
spring moore / @simee / www.springmoore.com
Make a sitemap
Content Area Content Area Content Area Content Area Content Area Content Area
17Monday, March 4, 2013
![Page 18: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/18.jpg)
spring moore / @simee / www.springmoore.com
Make some wireframes
18Monday, March 4, 2013
![Page 19: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/19.jpg)
spring moore / @simee / www.springmoore.com
Map the processes
19Monday, March 4, 2013
![Page 20: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/20.jpg)
spring moore / @simee / www.springmoore.com
1. Design
2. Copywriting
3. Development
4. Launch
What happens next?
5. Sell widgets!
6. Measure success
20Monday, March 4, 2013
![Page 21: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/21.jpg)
spring moore / @simee / www.springmoore.com
Why does ux matter?
21Monday, March 4, 2013
![Page 22: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/22.jpg)
spring moore / @simee / www.springmoore.com
Customer satisfaction.
22Monday, March 4, 2013
![Page 23: Welcome to UX 101](https://reader034.vdocuments.site/reader034/viewer/2022052600/55846de9d8b42ad1588b51b6/html5/thumbnails/23.jpg)
spring moore / @simee / www.springmoore.com
thank you.Spring Moorefind me Twitter as @simee
23Monday, March 4, 2013