welcome to the waterloo region food & drink show!...welcome to the waterloo region food &...

Welcome to the Waterloo Region Food & Drink Show!This exhibitor package will help you make the most of your Waterloo Region Food & Drink Show experience. Please contact us if you have any questions, or concerns.

Show hourS:

April 21-23, 2017 Friday: 5pm–10pm Saturday: 12pm–10pm Sunday: 12pm–5pm

Booth InformatIonThe following items are included in the cost of your booth.

1. 8’ high pole and drape at the back.2. 3’ high pole and drape at each side (where applicable).Note: If you require tables or chairs, please contact us as soon as possible.

We can provide extra tables with or without skirting and linen, chairs, decorative objects and hydro at an additional cost, by request. Please notify us by Friday, April 14, 2017 to reserve additional items.

Please note that your confirmed booth number may not be changed at any point once all booths are assigned to exhibitors.

Please note: your booth location will be confirmed through email approximately 1-2 weeks prior to the show.

• Must be 19+ to attend

• Price for event: $15 per day / per person

Failure to set up on Friday by 4pm may forfeit the exhibitor’s right to exhibit at future shows.

Exhibitors may NOT puncture or damage the drapery surrounding their booth. Any costs incurred by Grand River Shows for damages will be passed on to the exhibitor.

Move ouT: Sunday: 5:01pm–8pm

Move in: Thursday: 1pm–5pm

Friday: 10am–4pm

NO TEARDOWN UNTIL AFTER 5:01 ON SUNDAY

Under no circumstances may exhibitors dismantle their booths before 5pm on April 23, 2017. Failure to comply will forfeit your right to exhibit at future shows.

April 21–23, 2017

www.fooddrinkshow.com 1


SHOW

WATERLOO REGION

EXPO

WATERLOO REGION

~ 25 Years ~~ 25 Years ~~ 25 Years ~

April 21-23, 2017

prESENTS

ParkIng The Kitchener Memorial Auditorium Complex provides free parking to exhibitors and guests.

Draws, Contests & ComPetItIons All such activities and specifications must be approved through show management, who must be advised in writing as to the nature of the activity. Please notify us by April 7, 2017.

exhIBItor agent regIstratIon All exhibit staff entering the show during show hours must check in with show management at front cash. Each exhibitor will be provided with 2 exhibitor badges with the business name.

seCurIty Pick up your exhibitor badges on arrival at the registration area at the main loading door to the Kitchener Memorial Auditorium Complex during set up times only, see attached floor plan. The Waterloo Region Food & Drink Show will be supplying overnight security for Friday and Saturday nights.

InsuranCe Neither Show Management nor Kitchener Memorial Auditorium Complex or their officers, directors, employees, agents, volunteers, or contractors will be held responsible for injuries to persons, loss or damage of any products, exhibits, equipment or decorations by theft or fire or any other cause. It is the responsibility of the exhibitors to provide adequate insurance for their exhibits and materials.

exhIBItor InformatIon anD ConDuCt Exhibitors may not at any time distribute flyers, promotional material or any such product in any other area of the show grounds and premises, other than their designated booth (unless negotiated with show management prior).

Subletting is prohibited. No Exhibitor shall assign, sublet or apportion the whole or any parts of the space allotted, or have representatives’ equipment or materials from other than its own firm in the said space without the written consent of Show Management.

Please note that exhibitors may not make use of any tape, staples or nails on the drapery or floors at Kitchener Auditorium. In the case of excess garbage left behind by exhibitors, the exhibitors will be billed for this cost through The Waterloo Region Record.

show offICe The Show Office is located inside change room #2 of the Kitchener Memorial Auditorium Complex and will be staffed by Show Management throughout move in, Show hours and move out. Please direct all inquires to the Show Office throughout the show.

sIgnage In the interest of the overall appearance of the Show, suspended signs will not be allowed in the Show building. Signs must not exceed the eight (8) foot height restriction and may not be attached to or painted on equipment above that height. PLeASe noTe: ABSOLUTELY NO HANDWRITTEN SIGNS WILL BE ALLOWED ON THE SHOW FLOOR. Prices or any references to dollar figures are not allowed in any prominent display area within the booth, or attached to any of the signage on the booth. Show specials will be allowed, but any signage with reference to dollar figures must be no larger than 8”x10”.


SHOW

WATERLOO REGION

EXPO

WATERLOO REGION


April 21-23, 2017

prESENTS

samPle sales All attendees to the Waterloo Region Food & Drink Show will utilize $1.00 tokens for sample sales. Boxes will be available to each exhibitor to hold tokens. Tokens must be weighed at the token redemption office nightly and a receipt will be issued. Cheque reimbursements will be issued to exhibitors within approximately 6 weeks of the event. Please pick up a sample token collection box in the Show Office. Please note, Metroland Media Ltd. will remit HST on your behalf from the sample tokens collected during the event.

smart serve It is a requirement of the Waterloo Region Food & Drink Show that all staff members working in your booth that will be handling and serving alcoholic beverages MUST BE SMART SERVE CERTIFIED. Please see the online certification course link in your Exhibitor Guide email for further information. Please communicate to your staff that they must carry their SMART SERVE card at all times. The Kitchener Memorial Auditorium Complex management require advance copies of your certified staff. Please fax to 519-894-3912 by April 17, 2017.

PourIng guIDelInesPlease refer to the AGCO guidelines for pouring. The Waterloo Region Food & Drink Show staff will be monitoring compliance of these guidelines throughout the weekend. This is for your safety and the safety of those attending the show. Should any of your customers show signs of being inebriated, please contact one of the Show staff immediately. The Waterloo Region Food & Drink Show will have a common area dedicated to the education of the general public which will feature lectures and guest speakers will be held throughout the weekend.

staffIng of exhIBIts Each booth may have a maximum of four (4) staff in the booth at any given time, unless otherwise pre-approved by show management. Please remember that within your space you will require adequate room to allow the consumer to do business in your booth. The amount of display material, product and merchandise shall be reasonable and allow the exhibitor the ability to conduct business within the confines of their contracted area. If Show Management deems that there is excessive staff or product within the contracted area, resulting in public safety or obstruction of aisle traffic, the exhibitor will be asked to make changes or amendments. Interpretation of these rules and regulations are at the sole discretion of the Show Management and non-compliance of these regulations will result in the ejection of the offending exhibitor and the closing of their booth, nor will there be any refund on rental fees or any other exhibitor expenses.

Exhibits must be staffed during all Show hours. Show Management reserves the right to uncover any un-staffed booths during Show hours and will not be liable for damage or pilferage. Should an exhibitor leave their exhibit un-staffed, they will forfeit the right to participate in the future events.

refrIgeratIon The refrigeration trailer has limited space so please bring only what is required and pack it tightly. The refrigeration truck will be parked inside the arena. Please ensure that your products are clearly labeled and identified as other exhibitors will be sharing the space.

ICe Ice will be available at the show with 4 bags per exhibitor for the duration of the Show. There will also be additional ice available onsite for purchase. Exhibitors are responsible for bringing their own water jugs. containers and ladles for transporting the ice back to their booth space.

sInks A sink will be available for all exhibitors inside the Kitchener Memorial Auditorium Complex. If you require your own sink you must arrange for one to be available within your booth for the weekend.


SHOW

WATERLOO REGION

EXPO

WATERLOO REGION


April 21-23, 2017

prESENTS


Food Sampling ExhibitorsFood exhibitors can provide sample size portions to Waterloo Region Food & Drink Show attendees so they may experience some of your featured dishes:

• Sample sizes shall be used by all food exhibitors and food items shall be served on a plate 6 inches or less in diameter.

• Full size portions of signature dishes are not permitted.

• Food samples can only be provided to attendees in exchange for authentic Waterloo Region Food & Drink Show tokens.

• Cash cannot be accepted for food or drink sampling transactions. *** Cash payment is permitted for retail sales but is prohibited in exchange for food or drink sample sales.

Exhibitors will be subject to a $300 fine if any of the above rules and regulations are not adhered to.

PricingExhibitors should set their token pricing for samples as close to the break-even point as possible. See below for a formula to assist you with this:

Begin with the retail price of the product, add the cost of the levy, add a 10 cents per sample charge for service and divide the total amount by the amount of servings available from the bottle. ExaMPLE: 750 ml. Wine $14.00 Current levy (16%) $2.24_ $16.24 Add 10 cents x the number of samples Divide by the total number of samples

* Sample Token prices are prohibited to be less than the cost of the product. They are calculated by dividing the retail price by the number of samples.

fooD & DrInk samPlIng regulatIons Participating exhibitors are restricted to distributing products they manufacture, process or distribute within their booth space.

Drink Sampling ExhibitorsWhen participating in the Waterloo Region Food & Drink Show as an exhibitor you can be held legally liable for the sobriety and the safety of the attendees visiting your booth to sample or purchase product. By ensuring that each alcohol sample does not surpass LCBO guidelines you can lower your liability risks. Please ensure that you do not exceed the sample amount indicated on the sample glasses. Each sample glass is marked with ounce measurements to assist you in providing attendees with the proper quantity of your product.

Drink sample guidelines:

• 6% or less alcohol Volume maximum serving 115 ml.

• 7% alcohol Volume to 22% alcohol Volume maximum serving 60 ml.

• 23% alcohol Volume or greater maximum serving 30 ml.

• Drink samples can only be provided to attendees in exchange for authentic Waterloo Region Food & Drink Show tokens.

• Complimentary beverages to attendees or staff are prohibited

• Each customer is permitted one tasting sample per product

Sample prices should reflect your retail pricing

all food exhibitors must complete the Region of Waterloo Public Health Forms that are attached to this package. Only Public Health approved exhibitors may participate. Please complete the forms and fax to us at: 519-894-3912, 30 days prior to the show.


SHOW

WATERLOO REGION

EXPO

WATERLOO REGION


April 21-23, 2017

prESENTS

show loCatIon Kitchener Memorial Auditorium Complex 400 East Avenue Kitchener, ON N2H 1Z6 519-741-2699

www.theaud.ca

DireCTionS

From London:

• Take Highway 401 East, towards Toronto • Exit at Highway 8 West (exit 278 ) towards Kitchener-Waterloo• Continue on Highway 8, which becomes King Street• Turn right onto Ottawa St N • Turn left onto Weber St E• Slight right onto East Ave• Auditorium will be on the right.

From Guelph:

• Take Highway 7 West which will become Victoria Street in Kitchener.• Follow Victoria to Edna Street and turn left.• Take 2nd right onto Frederick St• Turn left onto East Ave • Auditorium will be on the left.

From Stratford:

• Take Highway 7/8 east from Stratford towards Kitchener-Waterloo • Continue on 7/8• Take Ottawa St exit• Turn left towards Ottawa S• Take 2nd right onto Weber St E • Slight right onto East Avenue - Auditorium will be on the right.

From waterloo:

• Take Highway 85 South to the Lancaster Street West exit.• Turn slight right onto Lancaster West and continue.• Turn left onto Victoria St N• Take the 3rd right onto Filbert St• Turn left onto Frederick St• Take the first right onto East Ave • The Auditorium will be on the left.

From Toronto:

• Traveling West on HWY-401 [Macdonald-Cartier Fwy]• Bear RIGHT (West) onto HWY-8 for 4.8 mi• Turn RIGHT (North) onto HWY-7 [HWY-86] for 2.1 mi• Exit at Ottawa Street North Turn Left onto Ottawa Street North for 0.7 mi• Turn Right at The Aud parking entrance• Arrive at The Aud



SHOW

WATERLOO REGION

EXPO

WATERLOO REGION


April 21-23, 2017

prESENTS

Advertise your involvement in the Waterloo Region Food & Drink Show in advance!

Contact your customers and prospects to let them know you’ll be at the Show.

Give away complimentary passes to your clients and friends.

Place our colourful flyers on your counter tops, or pass on to friends.

Include a link to the Food & Drink Show website www.fooddrinkshow.com on your website.

Use lively displays. Consider: themes, colour, lighting, props, shelving etc. to enhance your products.

Use clean, professional skirting, tablecloths, displays and signage.

Design your booth so consumers can easily browse through your products. Avoid obstacles.

Include lower priced teaser products in your booth. Opportunities will arise for you to present more valuable items to consumers.

Attract consumers to your booth with interactive demonstrations, giveaways and samples.

Be friendly and explain everything there is to know about your products or service.

Avoid defensive body language like crossing your arms or turning your back from potential clients.

Create a special promotion for the Show to create business after the Show! Your goal is to get consumers to remember you and your product and or service for years to come.

Provide a special promo flyer or coupon that offers discounts or incentives for people to use your product and or service.

Consider holding an event of your own at your business after the Show. Use the Show as a means

to promote this workshop/open house/sale.

Bring business cards and flyers. Post show sales are very lucrative.

Build a prospect list at the show and follow up with potential clients afterwards.

Join the Food & Drink Show Facebook Page and follow us on Twitter @GrandRiverShows, #WRFD, be sure to invite your friends!

marketIng suggestIons/tIPsYou play a crucial role in creating a lively environment. Consider how you will stand out and draw people into your booth. A little thought can go a long way! here are some tips to keep in mind as you plan your involvement in the show:

The more exciting we make the show, the higher our attendance will be in years to come, which means more long term business for you! Good luck from the waterloo region Food & Drink Show team!


SHOW

WATERLOO REGION

EXPO

WATERLOO REGION


April 21-23, 2017

prESENTS

General Admission

Ticket valid for one person, one day only.

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5pm

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o children, no infants. Please don’t drink & drive. Must be 19 years or older to attend.

WWW.FOODDRINKSHOW.COM

PromotIonal materIalWe strongly recommend that you use the promotional mate-rial mailed in your promotional package to communicate your attendance at the show. You should have:

Two posters

Complimentary tickets

$2 Off Coupons

We will use the following media to advertise the show: •WaterlooRegionRecord•GuelphMercuryTribune•TheCambridgeTimes•HamiltonSpectator •GrandMagazine •MOSTMagazine•Radio&Television•OurEmailnewsbulletinlistof8,000+subscribers•Ourwebsites: www.fooddrinkshow.com www.therecord.com •Facebook,Twitter,Youtube,LinkedIn, Instagram and Pinterest

SUNDAY 12PM–5PM

SATURDAY 12PM–10PM

FRIDAY 5PM–10PM

PRODUCED BY PROUD TO SUPPORT

OYSTER BAR • FRESH SEAFOOD STATIONS • FRESH LOCAL CUISINECELEBRITY GUESTS COOKING • SEMINARS & DEMONSTRATIONSF O O D & D R I N K TA S T I N G & PA I R I N G S E M I N A R S G O O D I E B AG S • L I V E EN T E RTA I N M EN T & M U S I C

SHOW FEATURES

VISIT: WWW.FOODDRINKSHOW.COM @GrandRiverShows #WRFD

$15 ADMISSION INCLUDES 3 TOKENS & WINE GLASSNo children, no infants. Must be 19 years or older to attend. Please don’t drink & drive.

APRIL 21–23, 2017

F A M I L Y

S I N C E 1 8 7 8

C O N N E C T I N G O U RC O M M U N I T Y

A M E M B E R O F T H E


SHOW

WATERLOO REGION

EXPO

WATERLOO REGION


April 21-23, 2017

prESENTS

PLeASe reAD!eLeCTriCAL SAFeTY CoDeThings to consider when planning your booth:

Electrical Equipment connected to one power outlet must not exceed: for 120 volts – 15 amps; for 200 volts – 30-50 amps (if you require higher voltage, please contact us).

Electrical equipment should bear certification marks acceptable under the Ontario Regulation 438/07. Equipment without these marks will not be approved. See attached table.

All electrical equipment is well maintained and in good condition. Check for the following: • frayed electrical cords • missing ground pins • missing box connectors

Extension cords should be taped to the floor to avoid tripping hazards.

Only use extension cords or power bars for portable lamps and appliances that are within the allowable amperage for the size and type of power bar.

All clamps on portable spot lights should be protected from metal to metal contact by electrical insulating pads permanently attached to the clamp.

DO NOT: Do not use open clip sign socket, latex or lamp cord

wire in displays, 2 clamp-on fixtures. Do not use zip cords or two wire cords; they are not

grounded.

Please note:The Electrical Safety Authority Inspector has the right to cut equipment cords or remove equipment if their standards are not met.

2-022 Sale or Other Disposal and Use:• No person shall use, advertise, display, sell, offer for sale or other disposal any electrical equipment unless it has been approved in accordance with Ontario Regulation 438/07• If a certification report or a field evaluation report in respect of any approved electrical equipment requires that a notice indicating the proper and safe manner of use of the electrical equipment be affixed to the electrical equipment or be provided with it, no person shall use, advertise, display, sell, offer for sale or other disposal of the electrical equipment without affixing or providing the notice in the manner required, as required by section 5 (3) of Ontario Regulation 438/07• Despite subsection (1), electrical equipment does not require approval under Rule 2-024 or Ontario Regulation 438/07 if:- it is displayed at a trade show or is activated in a demonstration of its use - permission to display or activate it is given by the Inspection Department• Where a certification report in respect of any approved electrical equipment requires that a notice indicating the proper and safe manner of use of the equipment be affixed thereto or furnished therewith, no person shall sell or otherwise dispose of the equipment without affixing or furnishing the notice in the manner required by the certification report• Notwithstanding Subrule (first point), unapproved electrical equipment shall be permitted to be displayed at trade shows when permission is given by the Inspection Department

For more information please visit www.esasafe.com

Certification Marks Acceptable Under the Ontario Regulation 438/07

Field Evaluation Marks Acceptable Under the Ontario Regulation 438/07


SHOW

WATERLOO REGION

EXPO

WATERLOO REGION


April 21-23, 2017

prESENTS

Door PrIZe DonatIons The Waterloo Region Food & Drink Show greatly appreciates your donation! Door prizes are a great draw for guests and make the Show more exciting!

Door prizes are collected during set-up and registration on April 20, 2017. Please let us know by April 7, 2017 if you plan to donate a prize.

show ProDuCers The Waterloo Region Food & Drink Show is produced by Grand River Shows:

show ProDuCersThe Wedding Trends Fall Show is produced by Grand River Shows:

Bonnie FrankSpecialty Publishing and Events Manager Grand River Shows | Metroland West Media Group Ltd.Tel: 519-895-5561Cell: 519-573-1853Fax: 519-894-3912email: [email protected]

Christine TaylorShows CoordinatorGrand River Shows | Metroland West Media Group Ltd.Tel: 519-895-5590Cell: 519-577-7065Fax: 519-894-3912Email: [email protected]

Ellen AlsteinShows CoordinatorGrand River Shows | Metroland West Media Group Ltd.Tel: 519-895-5572Fax: 519-894-3912Email: [email protected]

Marco AguilarGraphic DesignGrand River Shows | Metroland West Media Group Ltd.Tel: 519-895-5575Email: [email protected]

emergenCy Call numBers:

Bonnie: 519-573-1853

Christine: 519-577-7065

www.grandrivershows.comwww.fooddrinkshow.com

welcome to the waterloo region food & drink show!...welcome to the waterloo region food &...

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