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  • ADS3AlexAnDrA Gower 201443

    DESIGN

    AS

    DISCOURSEA

    S

    DESIGN

  • Con

    tent

    sPart One

    Discourse as Design:-Wyndham City Council brainstorm-Herzog and De Meuron; Ornament-Callum Morton; Art interpreting architecture-Scripting Culture and emotion-R&Sie(n), dynamism and emotion-Computerisation, mass customisation

    Part Two

    Parametric Design- Solution Development- Matrix- Case Study: Cut

    Part Three

    Design Devices-Brainstorm- Zoo: Camouflage- Rose: Fractal sequence- Scripting: Butterfly effect- Break form: colour

    Part Four

    Fabrication

  • Society is changing. The continuing growth of the popula-tion on the limited surface of the world and the reduction of distance within the world through fast methods of travel and instant communication has resulted in a shift in soci-etys relation to space. Space is becoming a valuable com-modity. Advances in design tools and construction tech-niques has also altered how and what space is defined.

    Architecture is also changing. The introduction of para-metric modeling allows designers to respond factually to site factors and removes many assumptions to allow a new freedom in design. Parametric design therefore enables the designer a fresh appraisal of their project, site and con-text and the ability to respond to the issues in a directly cause and effect manner.

    As a suburb in flux, Wyndham is moving through these is-sues of space and its new meaning in 2012. In many ways this rapid change of a community can be perilous. Com-munity identify can either be revitalized and strengthened when guided in the right direction or completely broken down by the disturbance. It is therefore important for Wyndham to create an icon that engages with contem-porary notion of space exploration and encourages dis-course. As only through discourse can a positive direction be discovered.

  • PART ONE

  • - Wyndham City Council brainstorm- Herzog and De Meuron; Ornament- Callum Morton; Art interpreting architecture- Scripting Culture and emotion- R&Sie(n), dynamism and emotion- Computerisation, mass customisation

    discourse as design

  • Great Australian Dream of the detached house = Urban sprawl Fastest growing municipality in Australia by %

    Per week: 60 babies born and 120 new rubbish bins requested

    Rose Garden, Fibonacci sequence

    Former orchard farming area, mostly family run. Only pockets now remaining

    Site for filming one of the car chases from Mad Max, great Australian cultural icon with

    comments of the sustain abil-ity of our preoccupation with

    cars, petrol and speed.

    Wyn

    dha

    m C

    ity

    coun

    cil

  • The Country Suburb

    Werribee Mansion: -Historic landmark-Former nationwide recognized art competition, suspended due to financial difficulties

    Werribee Races; former cultural event appreciated by general population, suspended due to track reorien-tated as quarantine for Melbourne Cup horses.

    Melbournes outer west suburb

    Werribee open range zoo, African animals with strong fur patterning

    Yarra river referred to the spine of the country by local indigenous population

  • Herzog and de Meuron - Ornament

    Inno

    vati

    on in

    Arc

    hite

    ctur

    e

    Ornament has consistently been a point of contention in architecture. SOMETHING ABOUT SEMPER< RUSKIN PERHAPS. The Art Nouveau and Art deco styles illustrated with ornament the new dynamism and en-ergy of the modern period. These previous explorations in ornament predominantly fo-cused upon ornament as an applied fixture, very separate from the mass of the build-ing. As a result, ornament was rejected by the International style as a extraneous trap-ping of past styles and not to be included in a new rational architecture based on the economy of industry.

    Architecture materializes an extensive range of elements, some pragmatic but also many arbitrary, interrelated but often contradictory idealizations. These aspira-tions, while not entirely related to func-tion, are what differentiates humanity from the animal kingdom and are a vital inclu-sion in our built form. It is due to these competing factions that successfully bal-anced architecture, is by nature complex and cannot be comprised of a singular ele-ment. Nor can elements exist in isolation, as highlighted by the International style, as units such as ornament consequently loose

  • all significance without context. It is only when individual units are in dialogue as a whole that the distinction between them dissolves and each alters the conception of the next to create an entirely new architectural ex-pression. Herzog and DeMeuron re-frame orna-ment, form and structure to investigate how orna-ment in this manner shifts the conception of space to something transitory.

    The two dominant walls of the Ricola-Europe SA, Production and Storage building are constructed with translucent poly carbonate panels which have been printed with a repetitive plant motif. Although weight bearing, the effect of the patterned panels is more like a curtain or robe. Light filtered through the patterning transforms the appearance of the in-ternal space during the day, as the volume seems to shift and recede. At night, the facade material dominates, closing and sealing the volume within the confines of the form and becoming more akin to the concrete capping ends.

    Australias current insistence upon separated space such as the detached family home with specific room designation and private but often under uti-lized backyard space and consequent unmitigated sprawl is no longer sustainable. This new concep-tion of space as transitory and flexible is an impor-tant consideration for the future society of Australia and in particular Wyndham as our fastest growing suburb.

    Notes1. Ching, Jarzombek, Prakash, A global history of Architecture, New Jersy; Wiley and sons, 20112. Jean-Francois Chevrier, Ornament, Structure, Space. A conversa-tion with Jacques Herzog, Basel, Winter 20063. Herzog de Meuron, Ricola Europe Storage Building, www.herzogdemeuron.com/index/projects/complete-works/076-100/094-ricola-europe-production-and-storage-building.html4. Perkins, Health Fear on estates, in The Age, Melbourne, 2012

    Need unit/whole diagramHe defined Featurism as

    not simply a decorative technique, it starts in concepts and extends upwards through the parts of the numerous trimmings. It may be defined as the subordination of the essential whole and the accentuation of selected sepa-rate features. Boyd, Australian Ugliness, pp. 22-23.

    flexible nature of your appraochtransitory nature of experience

    space applicable?? not building a space to be inhab-ited!!!!

  • Com

    put

    ati

    on Mass Customisation

  • The International style as defined by Gideon, ****** something about wanting a style that was allicable to everywhere. The new preva-lence of technology like ****** from WWII encouraged the more dogmatic Modernist architects to believe that this building type was applicable to all climates as a discrete unit, shut off from the environement and independantly conditioned with machines to the ambient temperature of 24C. Conditions were treated as black/white, yes/no, light and hvac system on/off. Grey was not to exist.

    A suggested alternative model is the camp fire. With a gradient of heat and light, the inhabitant is able to adjust their comfort by their proxim-ity to the fire. Additionally external influences such as airflow, drafts experienced by the in-habitant, type/condition of wood use etc will change the experience to create a more thresh-old/dynamic experience and offer a more flex-ible solution.

    More akin to the comprehensive needs of hu-mans which includes emtoinal requirements is the this threshold manner. In order to convert this transient model into the conclusive mode of built form, a highly complex object must be created. Consideration must occur of both the unit scale and the whole, how each affects the other and is also affected by environmen-tal factors. Parametric design is built around this notion of self organisation, where the base geometry is populated by a unit that can be continually altered and updated. Elements re-spond and adapt to external stimuli which in turn affects the configuration of the adjacent component and the whole until equilibrium is achieved. REF An entirely unique space is cre-ated by an entirely unique manifestation of the form. In the case of Daniel Coll I Capdevilas, Strip Morphologies; Design Study for Environ-mentally Differentiated Healing Environments a unique wall configuration creates a special-ized variety of conditioned spaces in the aim of terrorization to each hospital, ward (wall itself altered) and ultimately patient (choice of ap-propriate rooms). As stated by LAB; Industri-alization in this case no longer equates to standardization but rather mass cus-

    tomisation.

    Like a renaissance sculpture, the Wyndham gateway project will be viewed from a mul-titude of different angles, in both directions on the freeway, the service station, the free-way overpass and the side road. It will also be viewed at a variety of different speeds and heights from a pedestrian, car and truck cabin. With parametric design it will be possible to account for each of these instances and create a work that will be successful from all vantage points while still maintaining its character as a whole.

    Additionally, make something complex, of many parts and be able to properly intergrate them to make a new thing. intereelate, sucess-fully above.

    Notes1. Hensel and Menges, Differentiation and Performance: Multiper-formance architec