wednesday 4 november | getting more out of icca | juan josé garcia

ICCA 2015 ‐ Getting more out of ICCA 04/11/2015

Getting more out of ICCA - why you're (almost certainly) missing out, and what you can do about it!

54th ICCA Congress Panel

Roy SheppardRoyspeaks.com

Juan José GarcíaBarceló Congresos

Does mycompany

use ICCA toolsproperly?

Which is the main advantage of being

proactive?


Reactive

Search confirmedevents in

ICCA Database


“Competing on price is the price you pay for not knowing your

clients”

Dr. Andreas HinterhuberHinterhuber & Partners

Strategic parterships: from supplier to partner

Am I proactive

orreactive?

Global Ranking Log-In Big Data 2015Rank Sector # Big Data

1 Destination Marketing 842 Destination Marketing 703 Destination Marketing 394 Destination Marketing 325 Venues 316 Destination Marketing 227 Venues 218 Destination Marketing 199 Destination Marketing 15

10 Destination Marketing 1411 Venues 1412 Venues 1413 Venues 1314 Venues 1315 Destination Marketing 1316 Destination Marketing 1317 Destination Marketing 1318 Meetings Management 1219 Meetings Management 1220 Destination Marketing 1121 Venues 1122 Destination Marketing 1123 Meetings Management 1124 Destination Marketing 11

ICCA toolsbeyond the database

1Proactive

Key Area


TOOLS KEY AREA #1 Big Data Explorer

Tool #1 – Business Development

To develop a tool that can perform complex analytics on the web, which

involves detecting a range of evidence and using it to compile partial or full

matches relating to specific individuals and organizations and will help identifying

and reaching out to potential local “influencers” to champion the project

About ICCA Big Data Big Data Explorer

Big Data Explorer: Discover Local Ambassadors


Big Data Explorer: Discover Local Ambassadors Big Data Explorer: Discover Local Ambassadors

Big Data Explorer: Discover Local Ambassadors Big Data Explorer: Discover Local Ambassadors




Identifying suitable candidates to bid for future international association congresses, should

enable low-budget members to more easily set up and manage a simple ambassador programme, and should enable those members who already operate such

programmes to reduce costs, increase the number of potential ambassadors, and to

operate a more complex/targeted programme

Discover Local Ambassadors Summary

Big Data Explorer: Explore Industry Topics Big Data Explorer: Explore Industry Topics


Big Data Explorer: Track Leads on your Website

Big Data Explorer: Info + Stats

Big Data Explorer: Find Potential Sponsors


Big Data Explorer: Find Potential Sponsors Big Data Explorer: Find Potential Sponsors

Big Data Explorer: Find Potential Sponsors Big Data Explorer: Find Potential Sponsors

Big Data Explorer: Find Potential Sponsors

ContentSpeakers

IdentifyCommittees

IdentifyPotential

Delegates


http://www.microsoft.com/en-us/server-cloud/cortana-analytics-suite/overview.aspx

Client/SupplierWorkshops


http://www.iccaworld.com/evps/evitem.cfm?id=770

Next edition:Cancún, May 19-21, 2016

World/International conference 800-3000 delegates

Client/Supplier Workshop: Sector Venues

http://www.iccaworld.com/dbs/basel2015/index.cfm

Next edition:Cancún, April 14-16, 2016

World/International conference between 800-3000 delegates

Client/Supplier Workshop: Sector Venue

http://www.iccaworld.com/dbs/SSebastian2015/

Next editions:Vienna, September 1-3, 2016

Maastricht, September 14-16, 2017

European conference between 500-2500 delegates

Client/Supplier Workshop: Sector Venue


http://www.iccaworld.com/dbs/Rotterdam2015/

Next edition:Valencia, June 30 – July 02, 2016

European conference that has more than 500 delegates

Client/Supplier Workshop: Sector Destination Marketing

Next edition:Uppsala, February 18-20, 2016

The meeting must have an attendance of up to 800 delegates (800 delegates is the

maximum number of delegates)

Client/Supplier Workshop: Sector Destination Marketing

ICCA Destination Marketing Small Client/Supplier Business Workshop


http://bit.ly/ICCACSBW

Business Exchange among members



Membership Directory+

Internal Market



https://www.google.com/webmasters/tools/mobile-friendly/

Networking


Sector and chapter meetings

Proactivo

2Proactive

Key Area

TOOLS

KEY AREA

#2


Best MarketingAward

Tool #1 - Branding

http://www.bma.iccaworld.com/

The ICCA Best Marketing Award, established in 1997, recognises the

excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can

range from full scale campaigns and branding exercises to individual

promotions and events. The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector


Istambul CVB

VisitAarhus CVB Procolombia

Halifax ICC

Finalists 2015

Best PRAward

Tool #2 - Branding


http://www.iccaworld.com/praward/

The ICCA Best PR Award, in association with International Meetings Review (IMR),

recognises exceptional PR performance by ICCA members. You cannot send in an entry.

Instead IMR and ICCA are evaluating print and web/social media channels over the course of

the year, looking out for high-visibility coverage, for strong story-telling, for brand

consistency, for innovative and creative ways of successfully using web and social media channels, for PR that showcases success or

helps to overcome a crisis.

http://www.iccaworld.com/praward/

PR KitTool #3 - Branding


Share your Business Wins

Digital Clipping Service

3Proactive

Key Area

KYC

TOOLS KEY AREA #3


Know Your

Client

Know Your

Competitor

ICCA Statistics Tool

Customise statistics at your fingertips

http://paper.iccaworld.com/

Strategic parterships: from supplier to partner


Be ICCA…

“Being succesful in the meetings industry is not a question of manpower but about knowledgeable

people understanding our business”

Juan José García

Getting more out of ICCA - why you're (almost certainly) missing out, and what you can do about it!

54th ICCA Congress

wednesday 4 november | getting more out of icca | juan josé garcia

Presentations & Public Speaking