web adept. bni digital training 2017
TRANSCRIPT
5 Winning Digital
Marketing Trends
Presented by
Angus Findlay
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88% - life activities: taxi, food, questions..etc81% - browse the internet and use search engines48% - Use them to watch a video 78% - Use them to connect with friends (Social media) 91% - Use them for emails
We are all carrying a computer!
Mobile revolution
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2. Protect your brand
✓ Protection: Have you locked down all the major Social Media profiles & domain names?
✓ Branding: Logos & Corporate Colours? Consistent across all adverting
✓ Complete: Make sure they are all filled in and in use or ‘mothball’ profiles
✓ Linked: All used Social Media platforms and websites are linked
✓ Google Alerts: linked Monitor your brand.
2 ½ :Just choose a few of them….
3. Social Listening
Be proactive in Social Media
4. Paid Digital Marketing
The free systems are now being monetized……!
The main players:
✓ Google Adwords
✓ Google Display Ads
✓ Bing Ads
✓ Facebook Ads
✓ Twitter / LinkedIn / Youtube…etc
5.
Inbound Marketing – A lot to think about
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Thank you
for listening
Thank you
for listening