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Join the conversation on Twitter:#contentcamp@TheSalesLion@MarkKilens

SEO Content Camp

Starts November 4th

Register here:http://camp.hubspot.com/camp-registration

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CONTENT CAMP

6-part “Content Strategy” Series

1. How to Build Personas 2. How to Develop Your First Piece of Content3. How to Use Blog Articles to Create Content4. How to Generate Leads Using Your Content 5. How to Promote Your Content6. How to Measure the Performance of Your

Content

TODAY’S AGENDA

Driving Traffic to Your Landing Pages1Lead Generation Checklist2Creating Leads to Customers – Marcus Sheridan3

Driving Traffic to Your Landing Pages

Calls to Action

• Homepage• Blog• Most Visited Pages• All Website Pages

Email

Email Marketing

Lead Nurturing

Social Media

Thank You Pages

Guest Blogging

Paid Search

Lead Generation Checklist

Your Website

Calls to Action Targeted for Each

Persona

Landing Pages

Forms

1) Contact the lead

2) Qualify the lead

MARCUS SHERIDANCREATING LEADS TO CUSTOMERS

Marcus Sheridan

@TheSalesLion

www.TheSalesLion.com

This Stuff Works!!!

Think Like Your Customers!!The Power of Buying Personas

• Cost /Price• Problems• VS• Reviews

EVERYONE wants to know cost and price!

Just How Much Can Talking Money Help?

Consumers Search for Negatives First

Problems/Versus/Etc

The Magic of Content Tipping Points

230 Pages of Inbound Marketing Awesomeness…FREE!

Questions?

Download the Guide to Driving Traffic to Your Landing Pages1

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Next Steps:

Download the Lead Generation Checklist

3 Next Week: Promoting Your Content to Each Persona

Want to Find Archived Camps?

http://camp.hubspot.com/archived-content-camp-resources/

• View recordings of all Content Camp sessions

• See each webinar presentation slides

• Download Content Camp guides

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