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#contentcamp

Transform Your WebsiteAnnouncing:

Website Transformation

Content Camp

Starts July 15th

Runs for 7 weeks

Register here:http://camp.hubspot.com/camp-registration/

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Agenda

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What to do with your data

Marketing Presentation Framework

HubSpot Benchmarks app• Josh Payne, HubSpot PM

Local HubSpot User Groups

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Know Your Goals

http://www.flickr.com/photos/tomaskohl/5126298044/sizes/l/

Source: http://blog.earnmydegree.com

Data is Your Crystal Ball

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Collaborate with your team

Content Camp’s Monthly Report

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What to do with your data

Linking Domains

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Press Releases

Start commenting on blogs

Guest blogging

Submit your site to directories

Reconnect with existing business relationships

Network with new businesses/partners

Weekly round up of industry news

Go after competitor links

Leads Generated From Keywords

Increase blogging

Create more indexed pages

Audit of 20 most visited pages

Position of calls to action

Audit blog calls to action

Audit calls to action on website

Use Search Grader

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Step 2: Leads Generated From Keywords

Leads Generated From Referring Websites

Analyze inbound links

Examine and test calls to action

Create new content offers

Reach out to referring sites to change links or calls to action

Build new relationships with other sites

Start blog commenting

Start guest blogging

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Leads Generated From Social Media

Post more to twitter and facebook

Send to targeted landing pages

Comment on other blogs

Dive into LinkedIn group and Q&A

Start a twitter list

Start a LinkedIn group

Add terms to Social Media App

Create a contest

Create co-marketing opportunities13

Landing Page Conversion Rates

Did you change something to lower conversion rate?

Set up an A/B test

Audit landing page value props

Look at the page’s eye path

Unnecessary links?

10 Step Landing Page Guide

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Blog Analytics

Create blog subscription landing page

Promote your blog• Email marketing• Social media• Lead nurturing• Calls to action• Thank you pages

Subscribe employees (advocate)

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Visits by Page

Audit internal links

Calls to action on page

Audit menu structure

Thank you pages

Publish new content

Increase engagement on social media

Send an email

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Marketing Reach

Send an email

Display on homepage

Thank you pages

Email signature

In-person promotion at business

Create calls to action• Twitter• LinkedIn• Facebook

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Paid Search Campaigns

Business cycles or seasons

Ad & landing page consistency

Keyword consistency

Offer isn’t resonating anymore

Test new ad groups and landing pages

A/B test new landing pages

Turn it off for a month

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Source Conversion Rates

Position of Calls to action

Website colors and whitespace

Add more calls to action

Test different calls to action

Adjust call to action

Form length and complexities

Too many distractions, links, images, etc.

New offers to fit sales funnel

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Analyze Your Data Every Month

20 Source: billyboardsmfg.com

Take Action!

Monthly Marketing Presentation Framework - PowerPoint

Marketing Presentation Framework

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HubSpot Benchmarks App

HubSpot Benchmarks App

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Community > App Marketplace > Benchmarks

Local HubSpot User Groups

Local HubSpot User Groups

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Join a HUG: hugs.hubspot.com

Questions?

Want to Find Archived Camps?

http://camp.hubspot.com/archived-webinars/

• View archived recordings of all Content Camp sessions

• See each webinar presentation slides

• Download HubSpot content guides

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