1. Wal-Mart Retail Opportunity for Dietary Supplements Walmart knows that there has been a growing interest in Dietary Supplements as well as a high degree of engagement among current buyers. The sale of vitamins, minerals and other Dietary Supplements offers retailers such as Walmart an opportunity to generate incremental volume and profits, while satisfying shoppers increasing demand for health-promoting products. In 2011, the dietary supplements industry surpassed $30 billion threshold in U.S. sales which equated to a 7 percent annual gain that represents $2 billion in incremental sales over the prior year. Overall, dietary supplements have increased throughout the recession and its lingering aftermath. Sales are anticipated to continue their rise at a steady speed. Dietary supplements are vitamins, minerals, herbs, and many other products. They can come as pills, capsules, powders, drinks, and energy bars. Some supplements can play an important role in health. For example, calcium and vitamin D are important for keeping bones strong. Pregnant women can take the vitamin folic acid to prevent certain birth defects in their babies. Companies like Vimacel a division of Exican Life Sciences are continually researching and looking for all-natural botanicals, Dietary Supplements, to boost the bodys immune system. Currently Vimacel is formulating and producing quality plant derived Dietary Supplements in their full line of advanced dietary products found online. Walmart take note, quality Dietary Supplements like the line Vimacel formulates are selling at a faster rate than ever. Recently, the World Health Organization estimated that 80% of people worldwide rely on herbal medicines and Dietary Supplements for some part of their primary health care. In Germany, about 600 - 700 plant based medicines are available and are prescribed by some 70% of German physicians. In the past 20 years in the United States, public dissatisfaction with the cost of prescription medications, combined with an interest in returning to natural or organic remedies, has led to an increase in herbal medicine and Dietary Supplements use. The goal of Vimacel is to find alternative ways of treating overall health. Mike Keeler, the owner of Vimacel states, We really believe Vimacel will help millions of individuals around the world. Through education our hope at Vimacel is to find alternative ways of treating overall health. Vimacel is part of an Integrative Medicine approach to treating people naturally. Integrative Medicine combines alternative medicine with evidence based medicine.