STORE OF THE YEAR SUBMISSION

RDM : Chuck HooverDM : Sara Russell PD : Anna RobbinsRDR: Mark Pingatelli

PROJECT TEAM

PROJECT CHARACTERISTICS STORE NAME: Wake Forest UniversityOPEN DATE: September 22, 2008STORE TYPE: Inline CafeCONCEPT / PALETTE: EB/Classico mixNEIGHBORHOOD CONTEXT: Campus University/LibraryStore Design of the Year CATEGORY: Inline Café

LICENSED STORE

Enter the site location � Use Google Earth photo, Map Quest detail, etc.

Starbucks Coffee ShopStarbucks Coffee Shop is located within the

Rhoda K. Channing Reading Room. It is a place where students, faculty, staff, and campus visitors

can enjoy a full service coffee shop, relax, visit, study, and get wireless access 24/7. (You don't need to have a coffee to study here, but can you resist?) Hot and cold beverages and sandwiches,

salads, and baked goods.Courtesy of Wake Forest Z. Smith Reynolds

Library website: http://zsr.wfu.edu/services/access/spaces.html

STORE OF THE YEAR SUBMISSIONLICENSED STORE

before

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�Project start date: April 2008

�Store open: September 22, 2008

�Store open until 1am throughout the week and open 24 hours a day during finals.

�The University hosted a 5K run to promote the new Starbucks and library renovation.

��they get an A for ambiance�� �WFU Alumni OfficeA Starbucks opened last week in the reading room, part

of a trend across the country in which once hushed university libraries are being transformed into vibrant

campus community centers.

�Every time I�m about to fall asleep and I�m studying, I come down here and get a triple shot of espresso.�

�A Starbucks is a hub of activity,� says librarian Lynn Sutton. �There are people flowing in and out of there

every hour it�s open. It�s a destination� The Starbucks stores also functioned as informal community centers, she said, where people put up posters for community

events.

Librarians found that having a Starbucks kept students there longer, and the longer they stayed, the

more they used library resources. Students asked for tutorials, for writing help and computer help.

Giunca, Mary. Winston-Salem Journal, October 2, 2008

��the appeal of Starbucks was evident as people poured into the two-level space. Light jazz played in the background.

Students tapped on laptops. They rehashed the previous night�s parties. They studied in pairs.� �Winston-Salem Journal

Grand opening

PROJECT FACTS + PRESS

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ELEVATIONS

Student art showcased throughout.

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ELEVATIONS

Chalkboard for University/Community

events.

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CUSTOMER JOURNEY- merchandise+barista+coffee+brand

Photos courtesy of Wake Forest university zsrlibrary flickrhttp://www.flickr.com/photos/zsrlibrary/sets/72157607440140909/

STORE OF THE YEAR SUBMISSION

CUSTOMER JOURNEY- first floor seating

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CUSTOMER JOURNEY-mezzanine seating