Personal photos are

more engaging

Authentic appealBranded account

Verified

Social customer relationship

management

Quick and engaging promotions – 10 second

rule

Spurs peer to peer communication for further marketing

Branded account

Encouraging participation in

brand development

No longer is your brand what you say it is; your brand is what

they say it isNon stop feedback

loop

Lethal generosity

Free marketing

Groundswell

User generated content

Brand account

Authentic appeal

Customer service through social customer

relationship management

Relevant cross promotion encourages

further engagement