waco smb 20100831
DESCRIPTION
Presentation given at Waco Social Media Breakfast on August 31, 2010. "Social Media Strategizin'" with case studies from Wilsonart International's social media efforts.TRANSCRIPT
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Waco Social Media Breakfast
Social Media Strategizin’
August 31, 2010
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Agenda:
•Strategy•Tactics•Case Study:
Wilsonart’s Social Media Activities
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Strategy
Review where youare from time totime and make sureyou’re going where you want to go.
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Don’t be in a hurry!
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by Rennett Stowe | www.flickr.com/photos/tomsaint
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Rome wasn’t built in a day.
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by Argenberg | www.flickr.com/photos/argenberg
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Think crock pot versus microwave
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
This is the crock pot and microwave in my kitchen photographed by my wifehttp://www.justkeepingbusy.com Twitter: @jkbusy
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Listen for Customer Service Issues
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by Mark Smichiklas | www.flickr.com/photos/intersectionconsulting
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Listen for Bad “Press”
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
From Amazon.com
blogs.phoenixnewtimes.com/bella/2010/08/ouch_todays_hard_lesson_on_pelp.php
But respond appropriately
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Listen for Information Gaps
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Listen for …Questions about your products or services
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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You might be amazed where people are talking about you!
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by billjacobus1 | www.flickr.com/photos/billjacobus1
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Listen
Radically Transparent by Beal & Strauss
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Tactics
Weave and cast a bigger net.
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Web Site
Blogs
Social Media Sites
FriendFeed
FourSquare
File Sharing Sites
Flickr
YouTube
PicasaOther User-Generated
Content Sites
PitchEngine
PRWeb
Link to Web Site
Links to
Links To and Embed
Link to Blogs
Connecting
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Connecting
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Don’t jump in too fast, ease yourself along
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by katybate | www.flickr.com/photos/chingchong
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Avoid Burnout
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson
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Build a Team – If Possible
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by jurvetson | www.flickr.com/photos/jurvetson
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Tactics
Remember: Crock Pot versus Microwave
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Wilsonart’s Recent Socmed HistoryMultiple Audiences = Multiple Web Sites
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Multiple Audiences = Multiple Channels
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
Creative Commons |Image by geocam20000 | www.flickr.com/photos/65439930@N00
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Building Channels1 Twitter1 Flickr2 Facebook2 Blogs3 YouTubeForums & Other SitesBlogger Conference Sponsorships
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Building A Team for Blogging(Including Outsourcing)
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Building A Team for Tweeting and Facebooking
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Ongoing Process•Plans for More Channels•Continue Building Team(s)•Watch for New Opportunities
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin
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Thank you!
Questions?
Comments?
Complaints?
Elmer Boutin – www.crossingmarketingandit.com - [email protected]: @rehor - LinkedIn: http://www.linkedin.com/in/elmerboutin