vr and ar at google - mwc2018.s3.eu-central ?· reality augmented reality virtual reality ar + vr...

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  • VR and AR at Google

    Adrienne McCallister

    Director, Global AR/VR Partnerships

  • Real world

    Computer-generated

    RealityAugmented

    RealityVirtual

    Reality

    AR + VR = Immersive Computing

  • VR can take

    you anywhere.

  • AR can bring

    anything to you.

  • Immersive Computing is the future

    Technology that works

    more like we do

    Investments in VR and AR

    compound

  • Virtual Reality for Everyone

  • Everything started with Cardboard

  • Today, we have different headsets for great VR

    Google

    Cardboard

    Google Daydream

    View

    Standalone

    Headset

  • Were investing in

    immersive media

  • With VR180, capture

    lifes special

    moments in VR

  • Augmented Reality at Android Scale

  • Android is

    the worlds

    most popular

    mobile platform2BN +active devices

  • Since Androids launch in 2008, phones have

    become more useful

  • AR marks the next

    big shift in whats

    possible with

    mobile devices

  • Google has been

    developing AR

    technology since

    2014

  • ARCore works on

    100 million devices

    Today, supported models include Googles

    Pixel, Pixel XL, Pixel 2 and Pixel 2 XL;

    Samsungs Galaxy S8, S8+, Note8, S7 and

    S7 edge; LGEs V30 and V30+ (Android O

    only); ASUSs Zenfone AR;

    and OnePluss OnePlus 5

  • Were partnering with lots of Android manufacturers

    to bring ARCore to more devices in 2018.

  • Well be supporting ARCore in China on partner devices sold there starting with Huawei,

    Xiaomi, and Samsung and distributing AR apps through their app stores.

    ARCore will work in China

  • AR Stickers

  • AR Apps from

    Partners:

    Porsche

  • AR Apps from

    Partners:

    Sothebys

    International

    Realty

  • Thank You