Slide 1

Enterprise VRThe New Reality

BT VR Hot House02.11.16

A team of doctors from the Queen Elizabeth II Health Sciences Centre in Halifax helped to remove a tumour from the brain of a patient hundreds of miles away in Saint John, New Brunswick.

http://www.cbc.ca/news/technology/maritime-doctors-perform-remote-brain-surgery-1.3517111

Why now?

Advances in Hardware, Software and Cost Reduction

Not just headsets! cameras, headsets, sensors, smartphones

Some definitions

Virtual RealityEnclosed simulated experiences

Augmented RealityData blockingout the real world

Mixed Reality

Enhancing the real world

VR Horizontals

Training

Virtual Visit

Product Demo

Prototyping

Data Visualisation

Storytelling

Gaming / Gamification

UTILITYENTERTAINMENTPASSIVEACTIVEImagination Experience SpectrumBUSINESS GOALS

CONTEXT

TECHNOLOGY

UTILITYENTERTAINMENTGAMESEngage through playSTORIESTell a linear storyPRESENTATIONSShowcaseTOOLSBecome superhumanPASSIVEACTIVE

Imagination Experience Spectrum

Experience Spectrum: ApplicationsUTILITYENTERTAINMENTGAMESSTORIESPRESENTATIONSTOOLSPASSIVEACTIVESports trainingOnboardingWayfindingWarehouse fulfillmentHSE TrainingMedical proceduresPrototypingTherapyProduct DesignScale visualisationSite visitsProduct demosSales toolsData visualisationProperty toursToursHMX/HMISocial VRInteractive TheatreTraining GamificationTravel / destinationCinema / TVCharities360 videoGaming ArenasTheme Parks

Events / Sports

Experience Spectrum: ViewingUTILITYENTERTAINMENTGAMESPlayStation VR /HTC Vive / Oculus RiftSTORIESWeb / Cardboard / Gear VR / DaydreamPRESENTATIONSGear VR / DaydreamTOOLSHTC Vive / HoloLens / Oculus RiftPASSIVEACTIVE

Experience Spectrum: Case Studies UTILITYENTERTAINMENTJaguar Formula EFord LidarHorror ExperienceInteractive TheatreShell V-PowerMake the FutureFord EdgeRolls Royce Vision Next 100The Belt and RoadDeepwater and Carbon CaptureJLR Retail PreviewIAG Insurance H&SSpirit of AnzacData ExplorerPASSIVEACTIVE

Transforming the Retail Experience

UTILITYENTERTAINMENTPASSIVEACTIVEExperience SpectrumBUSINESS GOALSPromote the F-PACE in showroomsCONTEXTTakescustomerson a journey under the skin of the carTECHNOLOGYScale and measure the experience

Transforming the Retail Experience

TRANSFORMING THE RETAIL EXPERIENCE

REVEALVISITINTERIOR

EXPLORE

REVEAL

Using AR, you are able to see a 1:1 scale model of the vehicle within the showroom environment.VISIT

Designed to help retailers promote the F-PACE before it was available in showrooms.INTERIOR

Using VR, you are able to explore the interior in full 360, from two point of views.

EXPLORE

Takescustomerson a journey under the skin of the car, telling the key technical stories.

The only way of discovering the limits of the possible is to venture a little way past them into the impossible

Arthur C. Clarke Anton C. E. ChristodoulouChief Technology Officer

James WatsonClient Director

A team of doctors from the Queen Elizabeth II Health Sciences Centre in Halifax helped to remove a tumour from the brain of a patient hundreds of miles away in Saint John, New Brunswick.

http://www.cbc.ca/news/technology/maritime-doctors-perform-remote-brain-surgery-1.35171117

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