CASE STUDY by Zoe Lowney

BackgroundColor effects people every day in many ways. People who make color choices need to understand how people react to color. For example, someone who designs ads, or creates interior spaces needs to know how their color choices will effect their viewers in order to get the correct message across.

Color A2Z (www.colora2z.com) is an online source of all things color, and their main purpose is to educate their viewers on the correct uses. This project will serve the viewers with a basic understanding of how people react to color. This will also serve as a platform for eductors to direct their students to.

Target AudiencesArt students, people studying any form of art where color is involved.

ObjectivesAfter the target audience experiences this communication, they will be able to make educated decisions on the use of color in their art.

ObstaclesThere are many different pallettes of color, and such a large spectrum to cover, and this project will only be touching on the basics.

Key BenefitKnowledge of how people react to color.

Support Statements / Reasons WhyHaving a basic understanding of color and how it effects people allows an artist or designer to get the correct message across.

ToneThe tone of this project is light and educational.

MediaThis project will be viewed online or onscreen.

Creative ConsiderationsThe use of crayons as the colors brings all ages together, since all humans have used crayons at some point in their life. It brings it back to the basics.

Roll over the different colors to find out!

Roll over the different colors to find out!

Roll over the different colors to find out!

Roll over the different colors to find out!

Green is symbolic of nature and organic materials. Green is one of the easiest colors on the eye and is often further associated with safety,

optimism, growth, harmony, wealth, luck, and stress relief.

Historically connected to royalty, nobility, power and wealth. Purple can also be associated with spirituality but due to its rarity

in nature, purple can often appear artificial.

Yellow is often portrayed as being a cheerful attention getter, and is often associated with liveliness and being energetic. Yellow is also difficult for the eye to take in heavy doses, so it can easily

overpower a palette if overused.

Inspirational Images

http://www.colourlovers.com/blog/2008/05/08/history-of-the-color-wheel

http://visual.ly/psychology-colors

http://www.loveinfographics.com/categories/art-design-photography-infographics/color-science-infographic

http://www.sodahead.com/fun/do-you-prefer-to-color-with-crayons-markers-or-colored-pencils/question-3411635/?link=ibaf&q=crayons

Image of individual crayon taken by Zoe Lowney