Rosanne Christian

BackgroundThis visual issustration project is for the Washington State Farmers Market Association. This is a non-profit organization which supports and promotes over 160 farmers markets in Washington State. Their goal is to increase access to local foods through farmers markets.

WSFMA3703 S Edmunds Street #5Seattle, WA 98118

Target AudienceThis promotional tool will hopefully reach adults that are health conscious but don’t regularly visit their local farmer’s market. According to a March 10, 2011 article in Capital Press – “farmers and farmers’ markets have plugged into social networks to connect with their customers” and “communication should include education for the consumers as well.” http://www.capitalpress.com/content/SB-direct-marketing-031111-art

ObjectiveThis Info-Graphic can be used as a promotional tool for Washington Farmers Market Week, August 7-13. I expect it could be posted on their FaceBook page, or on their website under Resource Center-Educational

ObstaclesA reader may think that local produce is more expensive, or not know where to find their local market.

Key BenefitThe viewer will not only see reasons to find and attend their local farmers market, but also seasonal availability of various produce. This can be kept for future reference.

Support Statements/ Reasons WhyPromotional tool for Washington Farmers Market Week, August 7-13 2012

ToneThe tone of this piece is natural, bright and organic - utilizing light, bright colors and rounded clean shapes.

MediaDisplayed on the company website, or on Facebook.

Creative ConsiderationsButtons should be obviously interactive.

Project Statement Visual Explaination

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www.wafarmesmarkets.comwww.facebook.com/WSFMA

Rosanne Christian

Sketches

Rosanne Christian

Sketches

Rosanne Christian

Process

Rosanne Christian

Illustration

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Local food is about the future.By supporting local farmers today, you can help ensure that there will be farms in your community tomorrow, that there will be green space for wildlife, and that future generations will have access to locally grown food.

Local food preserves open space, and can support a diverse environment.As the value of direct-marketed fruits and vegetables increases, selling farmland for develop-ment becomes less likely. The patchwork of fields, hedgerows, ponds and buildings can serve as habitat for many species of wildlife. That landscape will survive only as long as farms are financially viable. When you buy locally grown food, you are doing something proactive about preserving the agricultural landscape.

Local food protects genetic diversity.In the modern industrial agriculture system, produce varieties are chosen for their ability to ripen simultane-ously and withstand harvesting equipment. Shippers demand produce with a tough skin that can survive packing, transport, and a long shelf life in the store. Only a handful of hybrid varieties of each fruit and vegetable meet those rigorous demands, so there is little genetic diversity in the plants grown. In contrast, local farmers that sell direct to you or direct to your local restaurants and grocery stores grow a huge number of varieties selected because they have the best flavors, provide a long harvest season, and come in an array of eyecatch-ing colors. Many varieties are heirlooms, passed down from generation to generation because they taste good. These old varieties contain genetic material from hundreds or even thousands of years of human selection. They may someday provide the genes needed to adapt to a changing climate or new pests.

Local produce tastes better and it’s better for you.Studies have shown that fresh produce loses nutrients quickly during transportation. During the trip from harvest to dinner table, sugars turn to starches, plant cells shrink, and produce loses its vitality. Food grown in your own community was probably picked within the past day or two and therefore is much fresher.

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