illustration & visual thinking as an engagement tool
TRANSCRIPT
Illustration & Visual Thinking as an Engagement Tool
@FelipeCaroVT
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Illustrator & Visual Communication Designer
BA Industrial Design
MA Graphic Design & Illustration
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<<Felipe
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What to visualise? What to cook?
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CUSTOMER RESTAURANT OWNER & WAITER
FOOD CRITIC GENERAL PUBLIC
USER/ PARTICIPANT RESEARCH TEAM CLIENT
PARTNERS & OTHER STAKEHOLDERS
Felipe
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CUSTOMER RESTAURANT OWNER & WAITER
FOOD CRITIC GENERAL PUBLIC
USER/ PARTICIPANT RESEARCH TEAM CLIENT
PARTNERS & OTHER STAKEHOLDERS
Felipe
Caro
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ENGAGEMENT IS…
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SCENARIOS AS STIMULUS MATERIAL
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LIVE SCRIBING - INTERVIEWS (Pa!icipant Profile)
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LIVE SCRIBING - INTERVIEWS (Early concept feedback)
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LIVE SCRIBING - CO-CREATION WITH PARTICIPANT
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CUSTOMER RESTAURANT OWNER & WAITER
FOOD CRITIC GENERAL PUBLIC
USER/ PARTICIPANT RESEARCH TEAM CLIENT
PARTNERS & OTHER STAKEHOLDERS
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ENGAGEMENT IS…
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CLIENT IDEATION WORKSHOP
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PERSONA SCENARIO/STORY BOARD (visualising the future)
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PERSONA DASHBOARD
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AMBULANCE SERVICE MAP
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RESEARCH BACKGROUND SUMMARY
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USER JOURNEYS
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INITIALS IDEAS & CONCEPTS
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SERVICE MAP
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CUSTOMER RESTAURANT OWNER & WAITER
FOOD CRITIC GENERAL PUBLIC
USER/ PARTICIPANT RESEARCH TEAM CLIENT
PARTNERS & OTHER STAKEHOLDERS
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ENGAGEMENT IS…
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SOCIAL MEDIA
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POSTERS
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MANY TYPES OF DELIVERABLES
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THE RESEARCH STAGE
THEY KEYS TO ENGAGE VISUALLY
THE MESSAGE THE AUDIENCE THE STYLEFelipe
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