visits and shop raven hanna. visits what do visitors want to see? what can visitors see? what do...
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Visits and Shop
Raven Hanna
VisitsWhat do visitors want to see?What can visitors see?
What do visitors want to learn?
What impression does CERN want to give visitors?
Visitors’ Wants and Needs
Varied backgrounds and interests
What is CERN? What does it do? Who works there? What’s it like to work there? What is the history? What is the future?
CERN’s Wants and Needs
• Ensure visitors to enjoy their visits• Promote a science-literate and science-supportive public
• Show the public their money is used wisely
• Share our enthusiasm for physics and particle research
Where to go?
How do we show physicists at work?
• big machines• control room
• restaurant• offices• internal roads/ building facades
• computer center• library
Core Information
• Everything we see and know is made of fundamental particles and follows rules
• We know a lot, but still are working on many important questions
• To answer these questions we need a way to observe very small, very fast things
• We’ve developed particle accelerators to help. Each more powerful accelerator allows us to ask more probing questions.
• LHC will address these questions: e.g. Higgs, antimatter, and history of the universe
• LHC requires new technologies and engineering advancements
• Groups apply to put detectors on LHC – here’s the four that have been approved and what they will study.
Potential Itinerary Themes
Mysteries of the Universe
Cosmology
Antimatter
Informatics (web, grid)
Engineering (cryogenics, superconductivity, magnets)
Applied science (for medicine, like PET)
Scientific method
A Day at CERN• Start in the Globe (walk through LHC-like tunnel?)
• Watch movie about CERN stats
• Volunteer CERN employee lectures (enthusiastically) on particle physics (demonstrations?)
• Walk past offices to Library talk on open source & scientific method
• Bus tour around CERN to one more stopdepending on tour type
• End back at shop/Globe
Under Consideration…• make tours afternoon?• set up “in situ” exhibits in the CERN halls?
• have experts give tour talks?
Shop
Continuing the education…
Designs
Good EstheticsShare science-informationQuality
Informational tag
MarketVisitorsstudents; teenagersteachersgeneral public
CERN employeesScientific visitorsscientistsstudents
adults, teens, gifts
CERN topics
Accelerators, LHCAntimatterQuarks and other particlesEventsW/Z particlesBig bang/history of the universeHiggs
Potential Items
Adultsclothingdesk sculpturekeychainswatchesmugsgadgets (memory, tools)
Male adultscuff linksties
Female adultsjewelry
Teensclothingcandycolor-change mugcell-phone charmjewelry
Childrenclothingcoloring booktoysstickers/temp tattoos
Xmas Ornaments
Event Motif
T-shirtsSweatshirtsTies/ScarvesMugsKey chainsTote bagsNotebooks
T-shirts for women & teens
Pretty, clean designStylish style shirtFlattering & fashionable colors
CERNCERN
CERNCERN
CERNCERN
In Search of Higgs
The Higgs Boson
CERNThe Higgs Boson
Future Scientist
Future ScientistCERN
Other Slogans
CERN - Center of the Universe
CERN - Looking back in time
CERN - Where energy becomes matter
Supersymmetry/Sparticles
“I’m made of xxxx quarks”
Coffee Mugs
CERN
where theWeb was
born
ViewMaster
3D picture viewer
Offer 2 reels:tracks/eventsmachines/detectors
Antimatter
12
3
6
9
12
45 7
8
1011
antimatterCERN
Event Jewelry
Simplified tracks in silver
Quark Jewelry
1 red + 1 green + 1 blue
+ gluons
Quark Toy
1 red + 1 blue + 1 green + many gluons
Meson Jewelry
1 quark + 1 antiquark = meson
modeled on “friendship” necklaces
Dark Matter Jewelry
Accelerator Jewelry
Feynman Diagram
Simple or Penguin
Feynman Diagram Toys
Feynman Diagram Toys
Magnetic jewelry
French artist: Ingrid Kelleman
History of the Universe
History of the Universe Glasses
11 dimensions
Cabali Yau space (projections)desk sculpture, jewelry, cufflinks, keychains
Globe Snow Globe
Globe Snow Globe
Edible Gifts
Dark Matter candymostly dark chocolate bits
(Swiss, of course!)some white chocolate or colored
candies mixed inCERN logo on jar (plus tag!)
Quark candyDifferent colors for different quarksrecipes?