what customers want

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Чего хотят заказчики? Тонкости общения с англоговорящими коллегами Ирина Шейко

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Ірина Шейко (GlobalLogic) про спілкування з англомовними замовниками. Iryna Sheyko (GlobalLogic) about communication to English-speaking customers. Ирина Шейко (GlobalLogic) про общение с англоязычными заказчиками.

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Page 1: What customers want

Чего хотят заказчики? Тонкости общения с англоговорящими

коллегами

Ирина Шейко

Page 2: What customers want
Page 3: What customers want

* Что такое коммуникация?

* Эволюция бизнес коммуникации.

* Как понять англоговорящих коллег?

Page 4: What customers want

The “How To Be British” Collection.

Martyn Ford and Peter Legon

Page 5: What customers want

− Чему нас учили в школах

− Влияние телефона, email и skype на манеру бизнес-общения

− Неформальность в бизнес коммуникации

− Признание своих ошибок− Понятие “small talk”

Правила коммуникации: информативность, оперативность, вежливость и тактичность.

Эволюция бизнес коммуникацииIT Club 25-Jul-2013

Page 6: What customers want

Friendly approach

Page 7: What customers want

Неформальность в бизнес переписке

Page 8: What customers want

Всегда отвечайте на имейлы

Page 9: What customers want

Sorry seems to be the hardest word, huh?

Page 10: What customers want
Page 11: What customers want

− Покупка чашки кофе в австралийском стандарте:

— Hi! How are you?— Hellooooo! I'm good, thanks! And how are you? What are you up to?— Can you please fix me a large strong flat white, take away?— Sure! Any sugar?— No, thanks, trying to live without sugar high. Almost for an hour.— Ha! Been there. Anything else?— No, that's it, thanks!— 3.70, please.— Here you are. Would you mind...— Of course, I love change!— It's been a while since...

− (ещё минуты две диалога о новостях и погоде, пока он делает кофе и вытирает штуки кофе-машины)— Thank you, see you later!— Have a good day!— You too!

Как покупает кофе каждый русский турист, которого (лично я) вижу?

−— Hi! How are you?

− — I need coffee. (by Olga Lipikhina)

Small Talk

Page 12: What customers want

Общение на одном English c коллегой

gg

03

Page 13: What customers want

Как понять англоговорящих коллег?

− Личное пространство и рамки дозволенного: кастомеры как Бэмби.

− На грани вежливости и идиотизма, isn’t it?

− Искусственная учтивость, I’m afraid.

− Много слов – мало идей.

Page 14: What customers want

What the British say

What the British mean

What others understand

What the British say

What the British mean

What others understand

I hear what you say I disagree and do not want to discuss it further

He accepts my point of view Very interesting That is clearly

nonsense They are impressed

With the greatest respect…

I think you are an idiot

He is listening to meCorrect me if I'm wrong

I'm right, don't contradict me

I may be wrong, please let me know

That's not bad That's good That's poor I only have a few minor comments

Please re-write completely

He has found a few typos

That is a very brave proposal You are insane He thinks I have

courageCould we consider some other options

I don't like your idea

They have not yet decided

Quite good A bit disappointing Quite good I would suggest… Do it or be prepared to justify yourself

Think about the idea, but do what you like

UK to rest-of-the world translator

Page 15: What customers want

©2013 GlobalLogic Inc.

Iryna Sheyko

Program Coordinator

[email protected]

Thank you