what buyers want
TRANSCRIPT
HOW TOFIND OUTWHAT YOURBUYERS WANTHow to bridge the gap between what
your clients want and what you can provide
?
how to find out what your how to find out what your buyers wantbuyers want
from YOUfrom YOU
FOR them FOR them
DID YOU
KNOW
3 out of 4 home buyers begin their search on the
3 out of 4
Internet
Research shows:
this neighborhood has
appreciated
12.90 %
this year alone
Research shows:
RESPONSIVENESS RESPONSIVENESS
and and
COMMUNICATIONCOMMUNICATION
Buyers Rate
higher than knowledge of local area
Research shows:
what is the best way to communicate?
E-mailHome PhoneCell Phone
Text
when are they expecting a response?
0-2 hours2-4 hours12+ hours24 hours
24+ hours
Honesty89%Integrity 78%Patience93%
When asked, what are the three things BUYERS are looking for in
a REALTOR?
YES
Honesty, Integrity, and Patience
are important
and…
You should deliver those anyway…
… you should always show honesty, integrity
and patience.
again…
NEWSFLASH
buyers want
Confidence
Assertiveness
Proactive Communication
Be Prepared
Be Knowledgeable
Be Professional
Be Confident
Be Assertive
Be Compelling
In other words…
Be Different
Our brains are hardwired to notice what is different
buyers need guidance
Ask the right questions
What do you look for…?
What do you think about…?
Why is that a deciding factor…?
What would you change about…?
buyers need guidance
Ask the right questions
How do you determine…?
What are the features you like best…?
What makes that important to you…?
Are there other factors…?
When expectations are not realistic…
Agent: So, Mr. Buyers, what type of home are you looking for?
Buyer: Well, I want a 1,600 sq/ft single family home with 3 beds, 2 baths for around $175,000 on a .25 acre lot …
Agent: Ok, great… do you have a location in mind?
Buyer: Yes, it must be in __________________ Cedar Park
Round RockEanes
Educate them on the market
the inventory
the area
the expectation
Never Argue
Never Offend
Never Tell a Lie
so many choices…
I can’t make a decision…
Things can go bad if you:
Do not listen
Prejudge the client
Do not qualify the prospect
Things can go bad if you:
Make the buyer doubt your intentions
Have a poor attitude
Lack sincerity
Things can go bad if you:
Fail to deliver what you promises
Fail to overcome objections
Fail to LEARN
Failure is an event,
not a person.
““
Zig Ziglar
ALWAYS LEARN GROW