What’s Working Now

Maximizing Email Marketing Results

•  How to get more people to OPT IN

•  How to ensure your emails are DELIVERED

•  NINJA STUFF….

This is NOT about how to write email sequences, we can do that another time as that’s quite a bit

topic all by itself!

Today’s Content

Based on MILLIONS of Sent Emails, and Hundreds of THOUSANDS of

Subscribers…

Optimizing For Opt-ins

The mouse-trap method…

Start With The BAIT!

“BAIT” – Lures Subscribers Into Your Sphere of Influence (your list)…

•  The “bait” is the strong reason WHY people should subscribe to your list.

•  It’s critical that you have the RIGHT bait.

•  The wrong bait WILL work, but it results in mediocre optins.

Finding Your Bait (example: Woodworking niche)

1.  What do your visitors actually want? •  They want free woodworking plans

•  Can I give them some?

•  Plans with White Label Rights (or PLR plans)

•  Advice about woodworking projects •  Warnings, tips, tricks etc

•  Advice about your niche (Acne/Adsense/Diablo/iPad etc)

2.  Check what your competitors are doing… •  Sign up to competitors email series

3.  Contact the vendor and ask them for a free report/gift to give away

4.  Buy/rent a book and re-use it’s advice

Teds Woodworking Contact:

Checking Out Competitors http://canadianhomeworkshop.com

•  Free issue of magazine

•  Projects book

•  GOOD BAIT!

http://www.familyhandyman.com

•  Timely DIY Projects...!?

•  A “Dream Project”…!?

•  NO BAIT!

Checking Out Competitors

http://www.finewoodworking.com

•  “Stay connected” / “Free newsletter” …

•  OLD & IN-EFFECTIVE Bait!

Checking Out Competitors

http://www.popularwoodworking.com •  Free project (7 to choose from)

•  Reasonable Bait (could be a lot better)

Next, Set The Trap!

Attention Grabber Plugin

Free for BPPro Members (download in Members Area!)

Exit Pops

•  www.ExitSplash.com à we’ve been using this for MANY years now…

•  www.ExitPop.co à currently sold out

•  www.RocketPlugins.com à $29 or so

HelloBar.com

Hello Bar Results

Get it Free: http://www.hellobar.com

Live Demo: http://blog.aweber.com/lightbox-fade

Lightbox

Sidebar

Live Demo: http://im-blackbook.com

Not rocket science… just use the spaces you have available to you… and the bottom of the page is one of the BEST places to put an optin form!

Bottom of Page/Post

We’re working on something RIGHT NOW that will soon be available EXCLUSIVELY to BPPro members…

…we’re going to replicate a lead generation tool that BusinessInsider.com pay $5995/month to use, and you’ll be getting it FREE (exclusive to BPPro members!)…

STAY TUNED FOR MORE SOON!

Blueprint PRO Secret…

Check out AidanBooth.com for LOADS of info about Squeeze Pages:

http://aidanbooth.com/squeeze-page-checklist/

Squeeze Pages

Deliverability

•  Aweber à Good, but stricter

•  iContact à Good

•  GetResponse à Good

•  MailChimp à Good, fewer options

•  InfusionSoft à Good, but not focused on email marketing

•  Others to check out: SendReach, SendGrid, ConstantContact

Email Service Providers

•  Your “from domain” should be a brand new domain name (with no history / no blacklists)

Check MXToolbox.com and http://multirbl.valli.org/lookup/

Live Demo

From Domain

•  Create a new email address •  john@premiumgoods.com

•  Use a real name if possible, for example, “john@...” is better than “info@...”

From Address

Check with the Kitterman tool:

•  http://www.kitterman.com/spf/validate.html

LIVE DEMO

Do You Already Have An SPF Record Set Up?

•  Set your “SPF record”

•  You set this up wherever your domain is HOSTED (not where it’s registered)

•  Easy to set up, you just need to modify the DNS setting (and know what to set them to)

SPF Record

Step 1: Login to cPanel, and go to ‘Advanced DNS Zone Editor’

How To Set Your SPF Record

Step 2: Add SPF Record information In the “TXT Data” box, enter the following:

v=spf1 a mx ptr include:icpbounce.com include:aweber.com ~all

Click “Add Record” to finish the process

How To Set Your SPF Record

•  Make sure your domain has a UNIQUE IP address •  If you share an IP address, you’re exposed to being

classified as Spam EVEN if you’re sending good emails.

Example: IP address 192.185.137.202 is a shared address… lets check it out using this tool: http://multirbl.valli.org/lookup/

IP Address

•  iContact etc all use “IP Pools” to send out emails

•  Your website IP is passed through this IP Pool, so while both IP’s matter, the one that’s MOST important (and the one you control) is YOUR websites IP address – so MAKE SURE it’s unique.

Easy Solution: Get a Host Gator business account (with SSL) – these also come with dedicated IP addresses J

More IP Address Info

Aweber Spam Assassin

iContact Spam Checker

Use Spam Check Tools

•  Unfamiliar characters in the Subject Line (or simply copying and pasting your subject line from another program can trigger spam)

•  Using TinyURL links in your message can trigger spam (because the provider has no way of knowing where they go)

•  Spam Words, Dollar Signs, Too Many Links etc

What Triggers A Spam Alert?

•  Always, Always, ALWAYS send a test message •  Check formatting, check it lands in Inbox

•  Create a test email list •  Send a REAL broadcast to a REAL list (which is a

test list with just a few emails on it – these should be emails you own so that you can check the email arrived)

Test Emails

•  We now use HTML messages, because we want to track EVERYTHING

•  Use call to action text, not URLs

Example (from our iContact rep):

HTML vs Plain Text Messages

Using Raw Links

Using Call to Action Links

•  The spreadsheet we use

Live Demo

Tracking Performance

Ninja Stuff

Optin Form Split Test

Optin Form Split Test

A quick test can MASSIVELY boost your results!

Mail ONLY The People Who Didn’t Open!

Create a segment, and mail to it!

This tool takes Aweber to the next level!

•  Know more about your subscribers (who clicked on what)

•  Shift subscribers into new lists at the click of a button

•  Daily automated backups of your email lists

•  Detailed stats

•  MUCH more

http://blueprintproaccess.com/awpro

AWPro Tools

•  Confirmation request page •  http://aidanbooth.com/confirm-your-email-address

•  Thank you page •  http://aidanbooth.com/thank-you-for-opting-in

•  Already subscribed page

•  etc

Create Custom Pages

Manually backup your subscribers

•  Do this regularly if you’re rapidly building a lis

•  Login to your account, you’ll find “export list” in one of the menus

•  If you have trouble, contact support the team

Manual Backups

Q&A