viral & social marketing
TRANSCRIPT
Discovering New Products & Services
1. Kickstarter / Other Crowdfunding Sites
2. Twitter
3. Reddit
4. Pinterest
5. Deal Forums: FatWallet, Slickdeals, etc.
6. Personal Text / Email / Facebook Post
7. Digital Marketing Forums (For B2B Services, etc.)
What does everything here have in common? No dependence on Google!
Show of hands: Have you ever heard about a new product or service from …
Today’s Focus
#ASW17 @LinkConnector #ReviTrage
Reddit - Several content-based sub-reddits are great channels for discovery
/r/SkincareAddiction: 237K Subscribers /r/PersonalFinance: 8.6M Subscribers
/r/WebHosting: 12K Subscribers /r/Fashion: 73K Subcribers
#ASW17 @LinkConnector #ReviTrage
Reddit – Deal focused sub-reddits are also extremely active
/r/BlackFriday: 237K Subscribers /r/Deals: 12K Subscribers
/r/Coupons: 12K Subscribers /r/DealsReddit: 46K Subscribers
#ASW17 @LinkConnector #ReviTrage
Reddit – Case Studies
MyProtein.com
Deal: 33% Off All Protein Powders
Run-Time: 7 Days
Total Revenue: $25K
Lenovo.com
Black Friday Deal: 40% Of Most ThinkPad Laptops
Run-Time: 1 Day
Total Revenue: $4.3M
#ASW17 @LinkConnector #ReviTrage
Twitter – Understanding the Algorithm
What the algorithm DOES NOT like:
What the algorithm DOES like:
• Affiliate Links• Redirects & Shortened Urls• Tweeting at a high frequency
“spammy” rate• Low follower count• Low tweet count
• Direct links• A normalized frequency of
Tweeting• High (active) follower count• High tweet count – with
matching engagement metrics
#ASW17 @LinkConnector #ReviTrage
Twitter – “Hyper”-local Marketing
Case Study:• Charlotte Russe launched a
brand extension in October 2015 • Lemonpop Stores were located
in only 5 cities• City-specific hashtags were
used to target potential customers for a “brick & mortar only” sale as well as build customer awareness
#ASW17 @LinkConnector #ReviTrage
Twitter – Keyword Marketing
1. Build up a following2. Stay active3. Understand the
algorithm4. Keywords will begin to
rank high for long periods of time (sometimes even days)
#backtoschool - #2 Spot#lifting - #2 Spot
#protein - #1 Spot
#ASW17 @LinkConnector #ReviTrage
Coupon Code Attribution
• Empowers performance for not only Coupon affiliates
• No click, no cookie required
• Enables customer acquisition in ways never before possible for affiliates• Reddit, Twitter, Billboards, Seminars, TV
• Transparent exposure of brands in relevant social moments
• Attribute conversions to specific social channels
• Automated reporting for Retailers & Affiliates
#ASW17 @LinkConnector #ReviTrage
Global Golf Case Study
June–August 2015June–August 2016
“In 2016, over 5,000 sales resulted in more than $600,000 in additional revenue through Naked Coupon use with ReviTrage alone.” -Global Golf
Tips For Maximizing Any Social/Viral Promotion
• Have patience: It takes time to build up credibility and gain a high Karma score. Keep at it and the payback will be substantial
• Don’t be too promotional: Like any other method of promotion (email, blog entries, etc), there should be a good mix of promotional vs. non-promotional posts with a cadence that doesn’t overwhelm the audience
• Timing is everything: Try to avoid “crowded” or competitive times, and make sure you allow enough run-time for promotions to pick up steam (typically 30 days)
• Keep it simple: Promo codes for social promotions should be something like SAVE10, not 4M9K2&Q9Z
• Expiration dates: Without such, you risk that Google will index the code long after it expires resulting in customer service issues.
• Multiple codes: This is an easy way to track different social channels (e.g., TWITTER10, REDDIT10)
• Deal consistency: Any deal promoted in social / viral channels must be as good as such that are publically available.
• Boundaries: Don’t overstep boundaries of other departments (social may have their own calendar)
• Empowerment: Provide your affiliates with tools that facilitate customer acquisition and ultimately greater revenue through their social outlets
#ASW17 @LinkConnector #ReviTrage
Why You Shouldn’t Overlook Viral & Social As Part Of Your Marketing Mix
• It’s an alternative to Google!• It can be very cost effective channel – even free in many cases• With a fraction of what you pay for SEM, you can have a
massive impact • You have the opportunity to directly engage with new &
existing customers• You can execute a promotion very quickly • It’s on your own terms - You control the copy and content
without relying on partners to “get it right”
#ASW17 @LinkConnector #ReviTrage
THANK YOU!
Nick AndrewsCEO & FounderReviTrage, [email protected]
Tara McCommonsVP Sales & MarketingLinkConnector [email protected]
#ASW17 @LinkConnector #ReviTrage