social media, viral marketing and public relations
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Social Media, Viral Marketing and Public Relations. Joseph Martinelli, Ed.D . Social Media Tools . Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare. Mashup !. - PowerPoint PPT PresentationTRANSCRIPT
Social Media, Viral Marketing
and Public RelationsJoseph Martinelli, Ed.D.
Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare
Social Media Tools
Mashup! a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.
active role in the evolution of social software and Web 2.0
Salad Bar vs Melting Pot
Business◦ focus data into a single presentation and allow for
collaborative action
Consumer◦ combines data from multiple public sources in the
browser and organizes it through a simple browser user interface
Data◦ similar types of media and information from multiple
sources to form a single representation…results in a new and unique Web Service.
Three Types of Mashups
• Social, Recruiting, Community building
and linking, blog, video, building
friendships
• Engagement, networking and recruiting
• Headlines, ENGAGEMENT,
sales, issue solving, insight
• Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts
Blog Twitter
FacebookLinkedIn
What Tools do I Use?
Social Media - How do they all together?
ViralMarketin
g
YouTube
WordPressBlog
SlideShare
Flickr
Goals and Focus◦Financial – Revenue, Expenses, Leads
Customers or End Users◦Satisfaction, Support, Community
Building Brand
◦Awareness, Thought Leadership, Innovation
Design a Program Specific to Your Goals
Social Media – What do I do Now?
Industry Trends
Key words and search terms
Influencers to follow
Competitors
Design a Program Specific to Your Goals
Tool Purpose & Strategy Priority (1-5)Key Focus on 1 & 2
Monitoring ToolWordPress BlogTwitterCommunityFacebookLinkedInYoutubeSlideShare
Developing a Plan
Goals Social Media Application
Tools to Measure
Better insight & information Shared
Conversation monitoring and feedback
Monitoring ToolSocial Mention
Awareness # of people reached Site VisitorsTwitter FollowersBlog Comments
Quicker Sales # of interactions Leads, Deals, Revenue
Customer Support and Satisfaction
# issues addressed and solutions found
CRM Tools such as SalesforceTwitter
Continuous Innovation
# of ideas implemented
Monthly Assessment
Measurable Goals
Goals Social Media Application
Tools to Measure
What are YOUR Goals!
Monitoring Tool◦ Listening & Measurement
Google Alerts Addict-o-Matic Trendistic SocialMention BlogPulse BoardReader
What Tools do I Use?
Resources & Key Terms
Resources
Google Alertshttp://www.google.com/alerts
Addict-o-Matic◦ http://addictomatic.com/
Trendistic◦ http://trendistic.com/
SocialMention◦ http://ww.socialmention.com/
BlogPulse◦ http://www.blogpulse.com/
BoardReader◦ http://boardreader.com/
CRM◦ Customer Relationship
Management ROI
◦ Return on Investment Monitoring Tool
◦ Measures how much buzz you are getting on the internet