viral marketing _ advertising strategies for social networks presentation(1).ppt
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aaaTRANSCRIPT
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Viral Marketing and Advertising Strategies For Social NetworksPresented by Jeff RagovinVice President Sales, Buddy Media
[email protected] 917-523-6266
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Buddy Media helps companies build, promote and monetize social media applications that engage and entertain users
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Social Media: What is Everyone doing?
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The Social Web is About Life Experiences
Brands are using applications to engage their audience
They are using applications to entertain
They are not banner ads
They are not groups
They are the new Ad Unit
They are used to connect and drive interest
Social Media is now a major component of the Digital Buy
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Brands are Going Where Consumers Play
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FedEx Launch a Package
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FedEx Launch A Package Application
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InStyle Hollywood Hair MakeoverTarget Audience Women 18-40Connecting with the Right Audience
250,000 installs over the course of the campaign
Average time on app: 5 minutes and 30 seconds
Average user tries on four different hairstyles per visit
54,000 makeovers have been posted on the InStyle Wall of Fame
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Every Application should have a Clear Landing Page:
Provide clear branding
Easy-to-understand instructions about how to use the application or play the game
A summary or analysis area that lets the user see their history with the application
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Create a Unique Application Title
Pick something descriptive and unique. A good deal of users may decide to use your application based only on the title.
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Using the Facebook API in Newsfeeds\Mini-Feeds
The Facebook API allows you to get more users for your application
For Newsfeeds, decide the events or actions that generate the newsfeed item. Identify actions that are interesting.
Finalize the Newsfeed title, body and images.
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Requests/Invitations
Requests and invitations are generated by the users
Each user is limited to 20 requests/invitations per application per 24 hour period.
When developed well, can accelerate the word of mouth marketing component.
This is a good time to tie in a loyalty or engagement program.
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Friends For Sale Buy Friends, Make them your pets
Hot-or-Not with a market economy. True Viral
Nearly 600,000 active users.
300 million page views a month.
300% monthly growth rate
2.1 million unique visitors in the past month
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Splash Blast with AceBucks
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Loyalty Programs = Consumer Engagement
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Need 1 Volunteer
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Loyalty Marketing = Virility
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Email and Notifications Accelerate the viral
nature of the application. Spend time on the copy
Keep it compelling
Sending a weekly email to users with updates
Sending an email on specific events or holidays
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Visual Identity 16 x 16 Graphic for Icon To market your application, you need to provide a 16 x 16 sized icon graphic to be displayed in the applications section
64 x 64 Graphic for Icon (shown in product directory):This is an opportunity for you to brand your application.
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Keep SEO and PPC in Mind This information is
displayed on the application add page when a user decides to add the application.
Keep in SEO in mind with this page and think about how your brand will be indexed across the search engines.
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Keep SEO and PPC in Mind
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Social Media Advertising Platforms
Facebook, MySpace, Bebo,
LinkedIn Ad Networks: Buddy Media, Social
Media Lookery, Cubix, RockYou
etc.
Social Media Advertising
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Social Media Campaigns can be Targeted:
Age, Political Views, Gender, Relationship Status, Activities Location
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Choose Your Creative Social Media Ads can contain Images Social Media Ads can contain Videos Social Media Ads can contain only Text
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Break-out Session- Develop and AppNew APPLE Product called Apple Window
New Innovation for Digital Communication TV and Web
Product will feature the following:
Computer Wi-Fi Capabilities
Television
Apple TV for Movies, Music, instant access to shows
Digital Display for Art, Vacations etc.
Social Marketing Budget 350K
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Priceline.com Ultimate Negotiator for FB
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Taunts engage user to play againAudio components embedded for extra fun
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Monitor and Report
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Campaign Creation Round Up
Target your audience Think Viral Provide a unique value Infuse with loyalty program Measure Success with Analytics Message and Notify
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