Your sub-title here

Vietnam Motorbike Purchase Trend- 49% ask their friends’ advice before making decision to buy motorbike

Executive Summary

• 76% Vietnamese have their own motorbike and 75% of them boughtthe new one.

• Honda Wave is the most popular motorbike

• 80% of teens and 71% of 20’s motorbikes are paid by their parents.

• Brand (44%), after service (43%) and price (39%) are 3 main factorsas the purchase factors.

• 49% ask their friend’s advice before the purchase. The ratio seemsto be higher with female (58%)

• Bad driving behaviours of motorbike/car drivers (44%) is the maindissatisfaction among male while gasoline (57%) is what femalecares about.

• 49% have had motorbike accident with other motorbike before.

Do you have motorbike?

76% Vietnamese have their own motorbike.

Yes76%

No24%

Which motorbike do you have?

Honda Wave is second to none in ownership

7%

1%

1%

1%

1%

5%

5%

5%

6%

6%

6%

8%

8%

14%

35%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Others

Yamaha Nouvo

Yamaha Luvias

Suzuki Hayate

Suzuki Viva

Honda Air Blade

Honda SH

Yamaha Exciter

Honda Vision

Honda Future

Yamaha Sirius

Honda Lead

Yamaha Jupiter

Honda Super Dream

Honda Wave

How long do you drive your current motorbike?

People whose age is below 29 drives their current motorbike

for 1-2 years while people from 30-39 drives for 2-3 years

15%

7%

7%

38%

12%

4%

6%

12%

4%

5%

13%

25%

14%

16%

13%

10%

0%

4%

4%

9%

24%

23%

15%

21%

Up to 3 months

3-6 months

6-12 months

1-2 years

2-3 years

3-4 years

4-5 years

From 5 years

Lower than 19 20-29 30-39

Who buy your motorbike for you?

80% people whose age is below 29 were bought a motorbike

by their parents.

80%

3% 3%

10%

4%0%

71%

2% 2%

19%

6%1%

25%

1% 0%

68%

4%1%

Parents Relatives Grandparents Pay by myself Reuse fromsomeone else

Other

Lower than 19 20-29 30-39

Motorbike purchase behavior

How many shops have you visited before

making purchase decision?Why did you choose that shop?

Brand, after service and price are 3 main factor making them

choose that shop to make purchase decision.

16%

13%

10%

26%

9%

26%

11%

9%

23%

26%

16%

15%

12%

12%

27%

31%

16%

3%

More than 5

4

3

2

1

I asked someone else helpme to buy

Lower than 19 20-29 30-39

33%

17%

15%

19%

10%

38%

38%

12%

39%

19%

16%

23%

27%

44%

45%

10%

41%

17%

19%

24%

24%

43%

45%

5%

Price

Promotion

Store staffknowledge

Friendsrecommendation

Location

After service

Brand

Other

Lower than 19 20-29 30-39

What did you refer to when you bought motorbike?

16% 16%

39%

9%

20%

13%

23%

41%

7%

16%

22%20%

30%

9%

24%

19%

24%

49%

5%

16%

25%

15%

29%

12%

31%

24%

19%

55%

5%

17%

Corporatewebsite(local /

overseas)

Storeadvice

Test run CorporateFacebook

Review site Forum Store staffadvice

Friendadvice

Blog Other

Lower than 19 19-29 30-39

49% ask their friends’ advice before making decision to buy motorbike.

What is your main dissatisfaction about motorbike?

Female especially claims for the high gasoline cost.

8%

9%

13%

19%

32%

36%

43%

41%

5%

7%

19%

19%

34%

40%

47%

57%

No parking space

Other

Get musty due to helmet

Motorbike easily to get broken

Too much traffic

Drive in rain

Bad driving behaviours

Gasoline cost

Female Male

Have you had bike accident before?

49% have had motorbike accident with other motorbike

before.

Yes, with car6%

Yes, with motorbike

49%

Yes, with bicycle

9%

Yes, with bus2%

Yes, with passenger

2%

No32%

How often do you have your motorbike repaired?

4% 4%

9%

16%

43%

23%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Once perweek

Several timesa month

A couple oftimes a month

Once permonth

Once per 2-3months

Less than that

They mostly have their motorbike repaired once per 2-3

months (43%)

How much do you spend for your motorbike with

gasoline per month?

15%

36%

20%

15%14%

0%

10%

20%

30%

40%

Up to 200,000VND

200,000 -300,000 VND

300,000 -400,000 VND

400,000 -500,000 VND

More than500,000 VND

They mostly spend 200,000 – 300,000 VND for their

motorbike with gasoline per month.

Survey information

• “Vietnam Motorbike Purchase Trend”

• 500 male / female Vietnamese above 18 years old

• Conducted on Nov 11 - Nov 15

Q&Me is the market research that helps you understand

Vietnam market broad and deep by offering both of

quantitative and qualitative survey online.

＋ =

Info@qandme.net

Quantitative Survey Qualitative Survey Better Understanding

Understand the consumer

trend and opinions through the

numeric data

Feel the insight of your target

audience through online focus

group of chatting.

You receive both of generic

and deep information easily

with affordable pricing.