version: 25.08.2021 the direct way to reach your customers

16. – 19. November 2021

FRANKFURT / GERMANY

The direct way toreach your customers.

ADVERTISING PORTFOLIOVersion: 25.08.2021

Messe Frankfurt Group

Content partner Honorary sponsor

Targeted customer approach for even more success

Formnext is the November meeting place for all market players in the field of additive manufacturing. With our advertising options, you cancreate awareness for your trade show presence in advance and stand out at the event.

Alongside the show, we accompany the AM industry with our Formnext media throughout the year, thus creating numerous touch pointsto various target groups for your marketing communication. Whether full-service video formats, digital display campaigns or classic print advertising in a high-quality editorial environment, we can put your company and portfolio in the limelight.

We would be happy to advise you personally.

2

Stefan Rapp

Media Sales Manager

+49 711 61946 501

[email protected]

Pierre Kütterer

Team Leader Advertising Services

+49 711 61946 464

[email protected]

mailto:[email protected]

mailto:[email protected]

Table Of Contents

On-site Advertising: Access fairground / Via Mobile

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Megaposters on the hall facades

Trigo Tower

Slim Box

Triangle Tower

Corpus

Branded Wall

Window Cover »Trapezoid«

Corridor Banner 1+2

Autowalkway Advertising

Floor Graphics

ePoster

LED Wall

Smart Mirror

Radio Advertising

Railway Terminal Banner

Railway Platform Window Cover

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On-site Advertising: Foyers / Halls – Hall 11.0

Column Cladding

Slim Box

Stairway Stickers Portalhaus

Escalator Balustrade Branding

On-site Advertising: Foyers / Halls – Hall 12

Transition Banner Bundle

Top Banner Escalator

Foyer Window Banner

Mirror advertisement in the restrooms

Column Cladding

Stairway Stickers

Entrance banner

Slim Box

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Digital Advertising

App Banners

Website Banners

Newsletter Banner

Ticket Banner

B2B Audience Marketing

Fron

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Year-round professional communication

fon - Formnext Magazine

Formnext.TV19

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On-site Advertising: Specials

VIP Lounge Sponsorship 14

Print Advertising

Print advertising in the exhibition guide

Ticket Advertising

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Table of Contents On-site Advertising Print Advertising Digital Advertising Year-round professional communication Order form

Order form advertising 21-22

Order form

Area Map Messe Frankfurt

4Table of Contents On-site Advertising Print Advertising Digital Advertising Year-round professional communication Order form


The first impression counts: Advertising at the entrances to the exhibition center and the Via Mobile. Shape visitors' first impressions with your brand message when they arrive at the exhibition center and increase your presence on site by repeating it on the central walkways along the Via Mobile - this way you secure visitors' full attention and stay in their minds.

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Large-scale advertising spaces: Secure maximum attention.

Megaposters on the hall facades

Megaposter on hall 11 westFormat: w 590 x h 995 cm Position: hall 11 west / Entrance Portalhaus Price: €8,500

Megaposter on hall 11 southFormat: w 580 x h 995 cmPosition: hall 11 south / Entrance PortalhausPrice: €10,500

Megaposter an hall 12 north – S/L/M/XLFormat: S w 755 x h 835 cm

M w 1.500 x h 835 cmL w 2.200 x h 835 cmXL w 3.000 x h 835 cm

Position: hall 12 north, on request,four positions available

Prices: S €7,900M €14,900L €21,300XL €28,600

Click here for more information

Trigo Tower in front of Portalhaus

Format: w 165 x h 308 cm, three sides printedw 214 x h 508 cm, three sides printed

Position: entrance Portalhaus, more positions on request

Price 3 m-tower: €4,400 per towerPrice 5 m-tower: €6,200 per tower



https://formnext.mesago.com/frankfurt/en/advertising/on-site-advertising/entrance.html#large_spaces

https://formnext.mesago.com/frankfurt/en/advertising/on-site-advertising/entrance.html#large_spaces


Bright advertising displays: bring light into gray November days

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Slim Box

Slim BoxFormat: Front/rear view w 120 x h 200 cm

Side view each w 20 x h 200Position: Via Mobile,

Entrance hall 11.0 south and north, hall 12

Price: €2,500 per Slim BoxAdditional: brochure rack: + € 100

XL Slim BoxFormat: Front/rear view w 120 x h 300 cm

Side view each w 30 x h 300 cmPosition: Entrance hall 11.0 south

and north, hall 12Price: €3,250 per Slim Box

XXL Slim BoxFormat: Front/rear view w 200 x h 300 cm,

Side view: each w 100 x h 300 cmPosition: Via Mobile, Entrance hall 11.0 south

and north, hall 12Price: €5,200 per Slim Box


.

Triangle Tower

Format: 60 x 200 cm, three sides printed,illuminated

Position: on requestPrice: €1,750 per Triangle TowerAdditional: brochure rack: + €100



https://formnext.mesago.com/frankfurt/en/advertising/on-site-advertising/entrance.html#displays



Even more displays: something for everyone.

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Corpus

Format: Front view w 100 x h 200 cm,Side view each w 50 x h 200 cm

Position: on requestPrice: €1,990 per Corpus


Branded Wall

Format: w 200 x h 250 cm w 200 x h 300 cm

Position: on requestPrice h 2,5 m : €2,650 per Branded WallPrice h 3 m €3,200 per Branded Wall






Poster advertising: Stand out from the crowd.

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Format: w top 370.5 cmw bottom 163.5 cm h 179 cm

Position: transition Torhaus / western areaPrice: €2,100 per window


Corridor Banner

Banner at escalator access - transition Via Mobile west to TorhausFormat: w 227 x h 364 cm

w 220 x h 363 cm Position: on requestPrice: €3,600 per banner

Banner at escalator access - transition Via Mobile west to gatehouseFormat: w 227 x h 364 cm Position: on requestPrice: €3,600 per banner


.

Autowalkway Advertising

Format: w 180 x h 71 cm per stickerPosition: walkway from hall 8 to hall 12

section 1: 2 x 18 stickerssection 2: 2 x 16 stickers

Price: section 1: 18 stickers, €5.400section 2: 16 stickers, €4.800


Floor Graphics

Format: w 180 x h 120 cm Position: on requestPrice: €1.750 per sticker


Sticker advertising: your guide to trade fair success.


https://formnext.mesago.com/frankfurt/en/advertising/on-site-advertising/entrance.html#posters





Multimedia advertising: appeal to all the senses.

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ePoster

Format: video on 55 inch screens integrated in 10 anthracite-colored multimedia terminals(w 95.3 x h 203 x d 45.3 cm).video with 20 seconds running time

Position: 10 hotspots on the Via Mobile and in the hall foyers, max. 15 videos in rotation

Price: €2,900 per video (production of the video by exhibitor)

Hint: Your video will be broadcasted on all10 terminals.


LED Wall

Format: w 3.000 x h 1.680 cm, video with up to 45 seconds running time

Position: Portalhaus, max. 3 videos in rotationPrice: €5,400

(production of the video by exhibitor)


Smart Mirror

Cloakroom at entrance PortalhausFormat: viewing format w 80 x h 181 cmPosition: three positionsPrice: €3,000 per mirror

€7,000 for all 3 mirrors

Cloakroom at entrance TorhausFormat: viewing format w 100 x h 155 cmPosition: one positionPrice: €3,000


Radio Advertising

Format: on each day your audio spot will bebroadcasted twice per hour

Position: Via Mobile Price: €2,000 per audio spot

incl. text and spot production



https://formnext.mesago.com/frankfurt/en/advertising/on-site-advertising/entrance.html#multimedia





Advertising spaces in the Railway/S-Bahn area: Welcome visitors with your advertising messages.

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Format: w 1.000 x h 100 cm, two sides printedPosition: S-Bahn-Terminal, entrance area Torhaus,

two positionsPrice: €4,500 per Banner



Format: w 171 x h 171 cm Position: escalator from the S-Bahn platform to

the entrance Torhaus, in total 8 positions

Price: €1,290 per window



https://formnext.mesago.com/frankfurt/en/advertising/on-site-advertising/entrance.html#railway

https://formnext.mesago.com/frankfurt/en/advertising/on-site-advertising/entrance.html#railway

On-site Advertising: Foyers / Halls

Your message within immediate reach.

Whether the visitor arrives by car or by train, the destination of his journey is the heart of the fair, the halls 11 and 12 and thus your exhibition stand. The halls comprises two event levels visitors can access by Portalhaus and Via Mobile.

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Advertising around hall 11.0

Column Cladding

Format: w 100 x h 400 cm, four sides printedPosition: Portalhaus, exact position on

requestPrice: €4,200 per Column Cladding


Slim Box

Format: Our Slim Box is available in three different sizes.

Position: Via Mobile, Entrance hall 11.0 southand north, hall 12

Price: starting from €2,500 per Slim Box



Format: w 242 x h 16,5 cm per stepPrice: €6,900 (40 steps)



Format: w 1.820 x h 80 cm Position: hall 11.0, exact position on requestPrice: €4,200 per escalator and sideHint: stickers on the inside



https://formnext.mesago.com/frankfurt/en/advertising/on-site-advertising/foyers.html#11





Extend your reach: advertising in the foyers and halls.Choose from a wide range of advertising options around hall 12 and put yourself in the limelight there as well as at your trade show booth. Benefit from an impressive advertising impact and get trade visitors excited about your trade show booth right from the start.

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Advertising around hall 12


Format: left banner w 92 x h 375 cm right banner w 98 x h 375 cm

Position: banners next to the doors from the Portalhaus / hall 11 to hall 12.Via west

Price: €5,600 (combi of left + right banner)



Format: w 600 x h 282 cm Position: escalator from hall 12.Via to

hall 12.0 westescalator from hall 12.Via to hall 12.0 east

Price: €5,500 per banner


Foyer Window Banner

Format: w 490 x h 280 cm Position: Foyer of hall 12. Via eastPrice: €3,600


Mirror advertisement in the restrooms

Price:

Format: Position:

on request (sticker size varies depending on washroom) restrooms in hall levels 11.0, 12.0 and 12.1 11.0 (52 stickers): €7,280 12.1 (35 stickers): €5,250 12.0: (31 stickers): €4,650 (Sold)








Advertising around hall 12

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Column Cladding

4m Höhe – Foyers hall 12.Via east and westFormat: w 100 x h 400 cm, four sides printedPosition: on request, available at six positionsPrice: €4,200 per Column Cladding

5m Höhe – Foyers hall 12.0 east and westFormat: w 100 x h 500 cm, four sides printedPosition: on request, available at four positionsPrice: €5,200 per Column Cladding


Stairway Stickers

Format: w 238 x h 17.5 cm per stepPosition: Foyers der hall 12 west and Ost,

available at four positionsPrice: €6,250 per stairway (39 steps)


Entrance Banner

Format: w 149,5 x h 337 cmPosition: available at 8 positions, two per

entrancePrice: €2,700 per banner


Slim Box

Format: Our Slim Box is available in three different sizes.

Position: Via Mobile, Entrance hall 11.0 southand north, hall 12

Price: starting from €2,500 per Slim Box








VIP AdvertisingOur advertising measure from the "Specials" category offers you the opportunity to make targeted contact with your customers and to expand your presence beyond your own trade fair stand. Why not book our VIP Lounge sponsorship as the perfect complement to your on-site and online advertising - for a successful advertising impact at all levels.

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VIP Lounge Sponsorship

By sponsoring our VIP Lounge, you and your advertising message will also have exclusive access to our visitor VIPs. Here you will find comfortable seating as well as snacks and drinks.– Your pull-up banner

– A sign that includes a reference to the sponsor (»sponsored by …«)

– A lounge display case for exhibiting items

– A branded phone-charging station

Price: €8,000



https://formnext.mesago.com/frankfurt/en/advertising/on-site-advertising/specials.html

Print Advertising

Print Advertising: Your advertising message in high circulationThrough an advertisement in the exhibition guide or an exclusive placement on the Formnext tickets, visitors always carry your message with them during the trade fair. The exhibition guide is published in a handy size (DIN A5) and can be picked up by the visitors at all highly frequented places on the fairground.

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Print Advertising in exhibition guide

Format: w 148 x h 210 mm (format of guide,ad formats on request)

Position: at all highly frequented places on alltrade fair days

Prices: 1/1 page: €3,6002/3 page vertical (exhibitor list): €3,000

€2,400€1,900€2,600

€5,050€3,900€3,900

€2,850

1/2 page horizontal: 1/3 page horizontal: Logo in hallplan: (max. 3 per hall)

Exclusive placements Corner ad on cover page +1/1 page inside: 2nd cover page 4th cover page 1/2 page horizontal (below table of contents):

Advertising Deadline: 15.09.2021 Deadline for Print Materials: 15.10.2021


Ticket Advertising

Format: w 100 x h 21 mm, on printed Ticket(DIN A4)

Price: €7,200


TIP

Print advertising plays an importantrole in your B2B marketing mix?

Reach the AM stakeholders before, at and after the Formnext with

Formnext Magazine –four times a year.

Please see page 19 formore information.

.


https://formnext.mesago.com/frankfurt/en/advertising/print.html

https://formnext.mesago.com/frankfurt/en/advertising/print.html

Digital Advertising

Present yourself worldwide: advertising in digital mediaWith our digital advertising options, we offer you the opportunity to address your target group before and during the trade show. In combination with our on-site advertising spaces, you achieve a presence beyond the exhibition grounds - for an optimal advertising impact, to achieve your marketing objectives.

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App Banners

Format: Please deliver all versions mentionedso that your banner can be displayed correctly on variousmobile devices:w 600 x h 100 pxw 640 x h 100 pxw 720 x h 100 pxw 960 x h 100 pxw 1.280 x h 200 pxw 1.440 x h 200 px

File: JPG/PNG (static), GIF (static/animated),max. file size 250 KB per banner

Campaign time: from October 2021 until 19.11.2021

Hint: If there are several booking for one position, the different banner ads rotate.Banner campaigns on each position are limited.

Positions and pricesDashboard €2,200 Exhibitor search €2,300 Groundsplan €2,200


Website Banners

Homepage + editorial content (4:1)Format: w 1.140 x h 285 pxPrice: €5,250

Superbanner exhibitor search (10:1)Format: w 1.140 x h 114 pxPosition: Above the search box in the exhibitor

searchPrice: €4,600

Inside the search results (1:1 + 10:1)Format: w 500 x h 500 px (Grid View) +

w 1.140 x h 114 px (List View)Price: €3,200

Campaign time: from September until 19.11.2021

Hint: If there are several booking for one position, the different banner ads rotate.Banner campaigns on each position are limited.

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TIP

App, website and newsletters

are published in English and German.

You are welcome to deliver your advertising material in

two language versions..



https://formnext.mesago.com/frankfurt/en/advertising/digital.html#app

https://formnext.mesago.com/frankfurt/en/advertising/digital.html#website

Digital Advertising

Special Banner.

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Newsletter Banner

Format: w 875 x h 225 pxFile: JPG/PNG staticInsertion: September, October, November Recipient group: about 25,000 qualified contacts

(representing target groups among Formnext attendees

Price: €2,800 per mailingHint: limited to two exhibitors


Ticket Banner

Format: w 770 x h 250 pxFile: JPG/PNG (static), HTML5

(static/animated),max. file size 250 KB

Position: Online-TicketshopPrice: €5,500 Hint: limited to two exhibitors

(ads rotate)



B2B Audience Marketing is the digital tool to reach the AM community even after the trade show. Your message will be played out to your relevant Formnext.de website visitors on their favorite media pages and web portals without scatter loss. We work exclusively with professional media companies, providing premium environments for your display campaign - brand safety guaranteed.

Price: on request (depending on the size of the target group and the desired duration of the campaign)



https://formnext.mesago.com/frankfurt/en/advertising/digital.html#special



Digital Advertising: Upgrades for your exhibitor profileYour exhibitor profile on the official website is an important point of contact for the visitor in the run-up to the show and should therefore always be maintained. It offers the opportunity to present your service portfolio to the specialist target groups in an appealing manner and to arouse the curiosity of visitors in advance of the trade fair. With our add-ons you can get even more out of your exhibitor profile: You will find all products in our new Media Package Manager (MPM). We would like to present you a selection here.

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Front Page Box

Introduce your products to your future customers – even before they are searching. Be one step ahead of the competition.Your company logo, a teaser text and a direct link to your exhibitor profile will be shown on the homepage of the event website as Front Page Box. In addition the Front Page Box will be ranked first in the exhibitor search in the exhibition app and your company is published in the interactive site plan as an interesting exhibitor.

Max. no. displayed: 4 per page view (ads are rotating)Max. availability: 12

Price: €3,100


Top of Search

Become number one in the exhibitor search results.

Max. no. displayed: 1 per search resultMax. availability: 10 bookings

In case of overlapping search terms in exhibitor profiles with Top Of Search upgrade, these exhibitors will be displayed alternately as No. 1 in the search results.

Price: €2,500


Top of Product Group

Be the first among the specialists: When user filter the exhibitors by your main product group, you are shown asnumber one.

Max. no. displayed: 1 per search resultMax. availability: 3 booking per product group

If there is more than one ad booked within one product group, ads are rotating.

Price: €1,500


Awareness Package

With the Awareness Package you get 3 products in one at a special price:Top Of Product group +Top Of Search +Front Page Box

Price: €5,800


Presented products can only be booked via the Media Package Manager (MPM). If you have not yet received access, please contact us by e-mail at: [email protected].


https://formnext.mesago.com/frankfurt/en/advertising/digital.html#exhibitor_profile




fon – Formnext Magazine

Not 3D printed, nevertheless a premium product: our Formnext MagazineFormnext magazine is aimed at professionals and executives worldwide with many exclusive reports and interviews on the latest developments, applications and business opportunities at the edge of additive manufacturing. The combination of high journalistic quality, appealing design and worldwide distribution to a highly qualified readership makes the magazine unique. Formnext magazine is published in English and German.

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Magazine format: w 210 x h 297 mm (ad formats on request)

Edition 4/21 ‚Trade Fair Extra‘Circulation: 25,000 copies (German / English).

20,000 copies are sent to the international distribution listbefore the fair. 5,000 copies are distributed at the fair.

24.09.202125.10.2021

Edition 1/22 + Edition 2/22 + Edition 3/22Circulation: 20.000 copies (German / English),

sent to the international distribution listPublication Dates: February 2022, May 2022, September 2022

Print prices1/1 page €4,2001/2 page horizontal €2,5001/3 page vertical/horizontal €1,750Ad as advertorial +15% on ad price

Online pricesFormat: w 728 x h 90 px / w 1.140 x h 114 pxPrice: €1,320 per month,

beginning from 3 months campaign time: €1,100 per month

Advertising deadline: Publication date: Deadline for print Materials: 07.10.2021



Exclusive Placements2/1 page (double page) €6,7202nd cover page €5,0504th cover page €5,0503rd cover page €4,750Ad as advertorial +15% on ad price

TIPPFormnext Magazine is

published in English andGerman.

You are welcome to deliver your ads in two language

versions.

https://formnext.mesago.com/frankfurt/en/advertising/year-round_communication/formnext_magazin.html

Formnext.TV

We put you in the spotlight.Insights behind otherwise closed doors, technologies that are revolutionising industrial production and news live from Formnext in Frankfurt - this is the editorial content of Formnext.TV. In addition to the classic sponsoring of editorial Formnext.TV contributions, we support your video content marketing with our Formnext.TV special programmes during the year.Our production partner advises you in advance and designs your customised appearance. Formnext:TV is your partner for professional moving image communication - before, during and after the trade fair. Whether at your booth or at your headquarters:We put you in the spotlight - 365 days a year.

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Formnext.TV – at the event

Booth portrait (exhibitor broadcast)Short portrait of your booth. Presentation of highlights and/or product innovations and effective staging of your trade fair stand.

Sponsoring of Newscast (editorial broadcast)Exclusive sponsorship of a Formnext.TV news program(1 per trade show day). Logo illustration and naming of the sponsor on the audio track at the beginning of the broadcast.

Sponsoring of Morning Talk (editorial broadcast)Exclusive sponsorship of a Formnext.TV morning talk (1 per trade show day). Logo illustration and naming of the sponsor on the audio track at the beginning of the broadcast.

Formnext.TV – during the year

Technology Insight (exhibitor broadcast)Our film team visits your company or one of your desired locations.

Formnext.TV@home (exhibitor broadcast)Online video interview as an alternative to a visit. This be enhanced with existing footage.

Details on request.

• Video communication offers numerous new opportunities for the B2B sector. We create high-quality videos for your

content marketing.

• Our full-service offer for your video broadcast : professional video

production including conception and moderation, broadcasting space and

accompanying digital media, all from a single source.

• Your video broadcast will be published at the time of your choice. So it can be integrated into your overall marketing

concept at the right time.

• You receive the full right of use for your video broadcast - without time

restrictions.

We will be happy to advise you personally on your appearance on

Formnext.TV.


* Fields marked with an aterisk are mandatory.

Company*

Street*

Name*

Last name*

Place, Date*

Country*

E-Mail*

Customer no.*

Signature*

Postcode / Town*

Order Form Advertising

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On-site Advertising: Access fairground/ Via Mobile

Megaposters, on request

Trigo Tower

Slim Box

XL Slim Box

XXL Slim Box

Triangle Tower

Corpus

Branded Wall 2,5 m

Branded Wall 3 m


Corridor Banner

Autowalkway Advertising, on request

Floor Graphics

ePoster

LED Wall

Smart Mirror Torhaus

Smart Mirror Portalhaus

Smart Mirror Portalhaus - 3 mirrors

Radio Advertising



On-site Advertising: Foyers / halls – hall 11.0



Column Cladding 4m high

Slim Box

XL Slim Box

XXL Slim Box


VIP Lounge Sponsorship

General terms and conditions

Booking and delivery deadlineOn-site Advertising: 25.10.21

Regarding the exact position of your booked on-site advertising items we will contact after you have placed your order.

https://download.mesago.de/FON2021/Formnext2021_GTC_Advertising.pdf

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Digital Advertising

App Banner Dashboard

App Banner Exhibitor Search

App Banner Groundsplan

Website Banner: Homepage + editorial content

Website Banner: Superbanner exhibitor Search

Website Banner: Inside the search results

Newsletter Banner Sept. Oct. Nov.

Ticket Banner

Please contact me regarding


(no binding order)

Front Page Box, Top of Search, Top of Product Group,

Awareness Package Booking via Media Package Manager

Year-round professional communication


Edition: Trade Fair Extra fon 1/22 fon 2/22

fon 3/22

1/1 page

1/2 page horizontal

1/3 page vertical / horizontal

2/1 page

2nd cover page

4th cover page

3rd cover page

as advertorial

Superbanner, runtime in months:

Formnext.TV

I am interested in the options at the event.

I want to know more about the in-year options.

Order Form Advertising

On-site Advertising: Foyers / halls – hall 12



Foyer Window Banner

Mirror advertisement restrooms, hall level:

Column Cladding 4m high 5m high

Stairway Stickers

Entrance Banner

Slim Box

XL Slim Box

XXL Slim Box

General terms and conditions

Print Advertising Exhibition guide

1/1 page

2/3 page vertical (exhibitor list)

1/2 page horizontal

1/3 page horizontal

Logo in hallplan

Corner ad on cover page +1/1 page inside

2nd cover page

4th cover page

1/2 page horizontal (Table of contents)

Print Advertising Ticket

Ticket Advertising

Important dates

fon – Trade Fair Extra Booking deadline: 24.09.21 delivery deadline: 07.10.21Exhibition guide Booking deadline 05.09.21 delivery deadline: 15.10.21Digital Advertising Booking deadline: 15.10.21 delivery deadline: 15.10.21On-site-Advertising Booking deadline: 25.10.21 delivery deadline: 25.10.21

Regarding the exact position of your booked on-site advertising items we will contact after you

have placed your order.

https://download.mesago.de/FON2021/Formnext2021_GTC_Advertising.pdf

version: 25.08.2021 the direct way to reach your customers

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