Introducing

Reach AccountantAccounting Software with Expert Accountants

Where it all started?

THE NEED: After the advent of VAT/ST, SME’s had to finish accounts every month.

THE PAIN: A plain accounting software didn’t help. The needed the backing of an Expert Accountant

THE MARKET: It looks like there is a whole 20 Lakh SME’s facing the same pain

Who all got together?

THE FOUNDER: Robin , a Chartered Accountant bitten by the entrepreneurship bug

THE TEAM: Balaji was willing to find customers, Puhal was willing to code and Praveen was ready to give support.

THE ADVISORS: Morpheus Venture Partners, The three musketeers who vowed to be the ray of light through the valley of death.

Customer: Raises Invoices and does other Basic Stuffs

Our Accountant: Finishes your Account and Files Tax Returns

Client’s CA: Views Reports, Authenticates and completes Audit

Customer: Views Profitability and Outstanding Reports

Reach Accountant: Maintains Accounts and Stores Records

This is what they did …

They created a product which…

Saves Money

•Saves upto 40K Investment on Accounting Software •Saves upto 120 K Salaries on an Accountant•Saves money on Paper Filing•Saves money spent on Penalties, Interest•Saves money on multi-branch accounting•Saves money on Localized Audit

Saves Time

•Saves Time on entering transactions into software•Saves Time Finding, Replacing, Training Accountants•Saves Time Chasing CA’s, Consultants

Gives control

•Gets complete control on Accounting Data•Handles any Tax audit with Confidence as receipts are stored.

And sold to…A targeted market of

START-UP’s: : Businesses who just got started and had no accounting system whatsoever.

SMALL BUSINESSES: Businesses which used the services of a Part-time Accountant or Local C.A’s

OTHER BUSINESSES: Professionals, Service Providers and Online Businesses

Leads

Tele Marketin

g

E-mail Campaign

SMS Campaign

Sold through…

And discovered that…Every 100 Calls made

10

Prospects

9 are met

7 are Interested

4 customers

MUMBAI30%

BANGALORE9%

DELHI 16%

CHENNAI10%

AHEMADABAD14%

HYDERABAD6%

CALCUTTA9%

CHANDIGARH6%

10000 Crores, 8 Cities

It’s a Painful Problem with a Very Large Market

Key StatisticsNo. of SMB’s: 3.5 Crores (Googled)Growing at: Brisk PaceFiling e-returns: 18.5 Lks (ITD Website)Unit Spend: 50 – 300K p.aTop Cities: Mumbai, Bangalore, Delhi, Chennai, Ahemadabad

They also discovered that…

In the first 9 months of operationThey managed…

100 customers 15 employees

30 Lakhs Annual Revenues

Cash ProfitableA semi-automatic accounting software

Valuable Customer Feedback

An also some

In the next 12 months..

They plan to get …

500 customers 25 employees

300 Lakhs Annual Revenues

10x ProfitsA fully-automatic accounting software

Really Happy Customers

And some

If you run a small business and want to

free yourself from Accounting

Can we discuss over a cup of coffee?

I’m reachable at +919841225544