95% HOW TO REACH NON-ENGLISH SPEAKING CUSTOMERS

Accents Perfect Translations and The Language Link of Connecticut

ENGAGE

THE OTHER

Even though a solid company may

have loyal customers, they obviously

want to grow their business.

But how?

This seems to be the never-ending

question asked by managers, CEOs,

and the owners of big and small

businesses alike.

On the next few pages, we are going

to look at how utilizing foreign

language translations can vastly

expand a company’s potential.

THE STATS According to

Nationalencyklopedin (NE),

only 5.43% of the world’s

population speaks English

as its native language.

In the 2009 survey by the

U.S. Census Bureau, 20% of

United States residents

spoke a language other than

English.

These statistics prove how

much room there is for

companies to grow their

customer base with foreign

languages.

Before attempting to break into a new

market, every company needs to create a

customer profile.

Knowing the demographics of the desired

customer will help hone a company’s

marketing budget on a market with the

highest possibility to grow their business.

THE PROFILE

Accents Perfect Translations &

The Language Link of Connecticut

Whether the company is

serving the world or just the

United States, it needs to

single out what languages

are being used by its key

demographics, in the

specific areas it is trying to

reach.

For example, in Southern

California there is a large

Spanish-speaking population

and much of that population

could be in a company’s

target audience.

THE

LOCATION

Once the languages

have been narrowed

down, it is important

to get the company’s

main point of contact

translated into those

particular languages.

For most companies,

it is their website.

Rebranding the

website for new

markets will begin the

process of growing

the business.

START

YOUR

REACH

Now that your website is customized for each language, move onto translating

your marketing materials. And when it’s time for a new marketing campaign,

create one for each of your target audiences in their appropriate language.

THE SECOND REACH

THE SOCIAL

MEDIA REACH

One amazing resource that

every company should

utilize is social media – it’s

largely free and relatively

simple to use.

Have the most successful

posts translated into the

languages that have been

selected, and also make

sure that the company is

reaching out and replying

to the customers in the

new languages, as well as

its English speakers.

THE CATCH Remember, many countries speak the same languages but have vastly different

cultures. Each culture has its own references, and companies should be very

careful to not play into an offensive stereotype.

For example, Mexico and Puerto Rico are both officially Spanish-speaking

nations, but Mexico’s sport of choice is soccer, while Puerto Ricans favor

baseball. Companies should choose their foreign language translators carefully

and be aware of the subtleties in each culture.

CONTACT US

Accents Perfect Translations &

The Language Link of Connecticut

For more information on

foreign language translators,

please call 800-611-7773 or visit

http://www.aptranslation.com/.

Offering over 40 foreign languages, Accents Perfect Translations and The

Language Link of Connecticut is the perfect company to assist businesses break

into new markets. They have a 24-year track record and are known for their

professionalism, experience, and extensive foreign language knowledge.

IMAGE ATTRIBUTIONS

• Slide 1 – Photo “1254408” provided by www.freeimages.com

• Slide 11 – Photo “1186820” provided by www.freeimages.com

Summary

• Whether your customers are domestic or

throughout the global, every business

wants to grow their customer base. We will

quickly show you how simply utilizing

foreign language translators for your

website, social media, and marketing

campaigns will help your business to grow.