how to reach middle east and north africa customers in the

© 2021 Blink Technologies FZCO – private and confidential 1

How to reach Middle East and North Africacustomers in the most effective way

Tradeling team


Ehab SadekHead of Strategic Partnerships and [email protected]

Marius [email protected]

A seasoned operational head with vast experience in operations and logistics for e-commerce. Before joining Tradeling, he held senior positions at Amazon, Souq and Sukar.

Experience in HORECA, Retail, Government procurement in multiple markets, including USA, Egypt & GCC.

mailto:[email protected]

mailto:[email protected]

Agenda

• What we do• Our Edge• Why sell in the MENATP region• Why sell on Tradeling• Logistics on Tradeling• How to get on board and operate



What we do & Where do we stand

About TradelingBusiness-to-business digital marketplace

• Tradeling is a technology startup building the preferred online business-to-business marketplace in MENA, connecting international sellers with MENA buyers.

• We are building the primary search & sourcing tool for buyers across the MENA region.

• Are you a supplier or a manufacturer? Tradeling is an easy to use, reliable and secure solution for all your trade needs.

• Led by a team of experienced startup builders, with strong financial backing through DAFZA (Dubai Government)

• Launched in the UAE in February 2020, Tradeling is expanding to KSA, GCC & other regional markets in 2022.



Tradeling and the Middle East

We are located at the heart of the Middle East, placing us within 4 hours of travel of 2 billion people. With direct access to one of the largest airports and logistics centres in the world, combined with a sophisticated network of nearby seaports, Tradeling is ideally suited to give you an entry point to the Middle East and North Africa. Located in Dubai, we give you access to world-class logistics and delivery infrastructure to trade to and from anywhere in the world. Importantly, we are part of a network of commercial and government entities that enable trade facilitation.


8,000+Registered suppliers

185,000+SKU’s

13categories

7,000+Registered buyers

200,000+unique visitors/month

5.5xtrade volume growth in last 6 months

We are still at the beginning, but moving very fast in the first year of operation

Where we stand


Our Edge


Marketing & Data Finance & Security Warehousing & Customs

Access a range of promotional and marketing tools to boost sales, as well as insights and data about buyer behaviour.

We offer convenient and secure payment options that encourage sales. This includes PayLater financing: you get paid immediately and the buyer has 60 days to pay Tradeling.

Tradeling offers the full suite of shipping, warehousing, and customs clearance services to help you complete the trade journey.

Additional support


Why The MENARegion & Why Tradeling


Source: Euromonitor, Euler Hermes / Allianz, World Bank, IMF, Delta Partners analysis

Key highlights

● The business-to-business e-commerce market is set to experience rapid growth over the next five years with a CAGR of 19% between 2020 and 2025.

● Turkey, UAE and Saudi Arabia make up >85% of total addressable Middle East and North Africa business-to-business e-commerce market, offering the largest potential opportunities for Tradeling.

Why sell in the MENATP region?Middle East and North Africa business-to-business addressable market size for Tradeling categories is expected to cross the ~$48bn mark by 2025


Why sell on Tradeling?We add strategic & operational value to sellers. Enter this market with no risk, or the need for a local office.

Company and brand awarenessPresent your company effectively across the MENA region.

2. Powerful marketing platformDirectly test your innovations and new products with potential buyers and receive instant feedback.

Growth and expansionA new unified platform to reach buyers throughout the region and beyond.

Cost-effective & no initial investmentReach buyers directly at a fraction of the cost compared to traditional R2M models.

Consultancy and expert supportAn all-in-one platform you can rely on for entry into the marketplace.


Why sell on Tradeling?We add strategic & operational value to sellers. Enter this market with no risk, or the need for a local office.

Easy lead captureTradeling is the one-stop-shop to capture the sales leads from multiple buyers in multiple markets.

Easy bidding and negotiationQuick and traceable way to bid for tenders and negotiate with buyers.

Logistics supportNo matter where you are, we will guide and support you to get your products to the buyers safely and efficiently.

SecuritySecure your sales process with a multitude of financial services.

Sell in a comprehensive marketplace Tradeling is more than a marketplace, we offer value-added services and benefits

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Financing

Financing solutions to ease cash flow.

Get paid immediately, right after you ship your goods, while buyers can enjoy 60+ days to pay us back.

Inspection services

Partnering with SGS, we ensure that your products are compliant with local regulations.

Private Label

Get more buyers by offering products that they can brand with their own labels.

List your customizable products and hear directly from buyers.

© 2021 Blink Technologies FZCO – private and confidential

We help you sell in the Middle East and North Africa in the most effective way, without the hassle of opening a local office here.


In Summary


Tradeling Logistics

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International logistics support

● Smart Freight for all types of transportation modes

● Warehousing & fulfilment

● Fast Last mile delivery in UAE, KSA and Egypt

● Bespoke services (product certification, inspection, customs clearance, IOR, re-labelling, etc)

● Team of experts to support you and guide you every step of the way

Tradeling logisticsWe help you get the items to the buyer


Smart Freight

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• A strategic integrated partnership with Freightos, the largest digital freight marketplace in the world with 1000’s of digital freight forwarders

• Instant quotes, competitive prices and online booking, track and trace

• Freight can be bought separately and independent from any trade transaction

• A choice from most competitive, fastest and greener options

• We support imports from China and Turkey to UAE and KSA, more trade routes to follow


Warehousing & Fulfilment

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• Import of record capabilities

• Storage in Freezone and Onshore warehouse facilities

• Cold, dry and frozen storage

• Order fulfillment and management

• Re-labeling, packaging, bundling and order consolidation

• Last Mile delivery


Product Inspection and Certification

24© 2021 Blink Technologies FZCO – private and confidential

Inspection

A comprehensive range of world-leading inspection and verification services, such as checking the condition and weight of traded goods at transhipment, help you to control quantity and quality, and meet all relevant regulatory requirements across different regions and markets.

Testing

A global network of testing facilities, staffed by knowledgeable and experienced personnel, enable you to reduce risks, shorten time to market and test the quality, safety and performance of your products against relevant health, safety and regulatory standards.

Certification

Enabling you to demonstrate that your products, processes, systems or services are compliant with either national or international standards and regulations or customer defined standards, through certification.

Verification

Ensuring that products and services comply with global standards and local regulations. Combining global coverage with local knowledge, unrivalled experience and expertise in virtually every industry, we cover the entire supply chain from raw materials to final consumption.


Start selling with Tradeling


How to get onboard and operateBecoming a seller on Tradeling is simple and free

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How do you sell more?How to optimise your sales on Tradeling

1. Provide accurate & complete product informationIncrease conversion with complete product descriptions and high quality pictures.

1. Optimise your pricesEnsure the prices you set are competitive and update them regularly.

1. Consider tiering your pricesApply different pricing per items based on quantity purchased to encourage larger volume purchases.

1. Apply discounts and participate in seasonal promotionsPromotions on items will make them more visible and attractive to buyers.

1. Reply within a day to buyers contacting youDo not lose momentum, engage promptly with buyers contacting you and enter negotiations.

1. Reach out to our team & attend webinarsOur team is always here to support you. Additionally we host weekly webinars on how to optimise your sales.


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How do you get paid?At Tradeling you can register for free, and you will only ever pay a small commission on actual sales. You will receive the payment from us, on behalf of the buyers, twice a month.

Automated paymentReceive all the payments from the buyers at the beginning and middle of the month.

Standard fee % on salesUse all the features that will save you time and money, whilst increasing your sales.

FREE registrationRegister as a seller on

the leading business buying platform in the MENA region.

Food & Beverage 5%

Consumer Electronics 5%

Home 7%

Office Supplies 7%

Baby Care 7%

Sports 7% Pet & Animal Centre 7%

Beauty 8%

Fashion & Accessories 8%

Machinery 8%

Automotive 8%

Health & Wellness 9%

0%



Some of our Buyers and Sellers

Some of our global and regional buyers


Some of our global and regional sellers

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FMCG/MNCs Other brands DistributorsManufacturers


Tradeling partnersWe have created meaningful partnerships around the world to increase our sellers’ success on the platform



Enter the Middle East and North Africa with

how to reach middle east and north africa customers in the

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