vanson bourne christmas percents infographic
TRANSCRIPT
AT A GLANCE
CHRISTMAS PERCENTS
94%OF PEOPLE CELEBRATE CHRISTMAS
THE AVERAGE DATE PEOPLE PUT UP THEIR CHRISTMASIS 9TH DECEMBER
Survey conducted in November 2014 by Vanson Bourne. We asked 1000 people, what they would be doing this Christmas, with whom, where and when.
www.vansonbourne-christmas.co.uk
We asked 1000 people, what they would be doing this Christmas, with whom, where and when
22NDNOV
9THDEC
DECORATIONS
ON AVERAGE, PEOPLE THINKRETAILERS SHOULDN'T PUT UP
CHRISTMASUNTIL 22ND NOVEMBER
DECORATIONS
People with children at home decorate slightly earlier on average (4 days earlier)
THE AVERAGE DATE
30% OF PEOPLE START THEIR
BEFORE HALLOWEEN
PEOPLE START THEIR CHRISTMASIS 12TH OCTOBERSHOPPING
CHRISTMASSHOPPING
Men start on average nearly a month later than women
Overall half of christmas shopping is done online with a majority of people (53%) now doing more than half their Christmas shopping online
Of those who travel on Christmas Day, the average journey is 14 miles
On average respondents with children under 18 open gifts an hour earlier than the rest. Twice as many of them open gifts before 9am (39% vs 19%)
Nearly twice as many people selected "4 weeks before Christmas" as the next most popular answer
12THOCT
90% OF PEOPLE WHOBUY CHRISTMAS
BUY SOME OF THEMPRESENTSONLINE
59% OF PEOPLE WHOCELEBRATE CHRISTMAS
CHRISTMAS DAYSPEND MOST OF
AT HOME
ON AVERAGE, PEOPLE OPEN THEIRCHRISTMAS PRESENTS
ON CHRISTMAS DAYBETWEEN 10AM AND 11AM
16-24 year olds are less likely to choose to watch the Queen's speech live when it’s broadcast (13%) than everyone else (22-31%)
52% OF PEOPLE
QUEEN'S SPEECHDO NOT WATCH THE
Men outnumber women 35% to 22%. Young people are as likely to nap as the 65+ age group.
29% OF PEOPLE WHO CELEBRATE CHRISTMAS HAVE AN AFTERNOON NAP ON CHRISTMAS DAY
16-24 year olds are twice as likely to text on Christmas Day as people over 65
71% OF PEOPLE SENDTEXT MESSAGES ON CHRISTMAS DAY,OF THEM THEY SEND AN AVERAGE OF
11 MESSAGES EACH
Twice as many respondents with under 18s at home shop online (15%) vs 7% of those with no children around. This increases to 22% of the 25-34 age group
These people return or exchange an average of four presents. Approaching twice as many respondents with under 18s exchange or get refunds for gifts (28% vs 16%)
10% OF PEOPLE USUALLY
21% OF PEOPLE WHO CELEBRATE CHRISTMASRETURN OR EXCHANGEAT LEAST ONE PRESENT
Women are far more likely to do it than men (25% vs 16%), so are people with under 18s at home (29%).
20% OF PEOPLE WHO CELEBRATE CHRISTMASRE-GIFT AT LEAST ONE PRESENT.THESE PEOPLE RE-GIFT AN AVERAGE OF FOUR PRESENTS
More 16-34 year olds chose "All I want for Christmas is you" (to stop singing?). Perhaps they are unfamiliar with Cli�'s classic?
24% OF PEOPLE NEVER WANT TO HEAR CLIFF RICHARD'S 'MISTLETOE AND
SHOP ONLINE ON CHRISTMAS DAY
55+ year olds are twice as likely to eat sprouts on Christmas Day
75% OF PEOPLE WHO CELEBRATE CHRISTMAS
ON CHRISTMAS DAYEAT SPROUTS
54% OF PEOPLETRAVEL ONCHRISTMAS DAY
30%
90%
59%
54%
75%
29%
HAPPYCHRISTMAS
SALE
SALE
21%
20%
24%
WINE' AGAIN