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www.vanillafest.comvanillafest Organized by
Riyadh InternationalConvention & Exhibition Center27 April - 2 May 2017
RIYADH FOOD & GARDENS FESTIVAL
CONTENTS
FOOD FESTIVAL
GARDEN FESTIVAL
MEDIA PLAN
ABOUT THE ORGANIZER
ABOUT THE EXHIBITION
WHO SHOULD ATTEND
SUPPORTING SERVICES
LET’S MAKE A GREEN RIYADH
FLOOR PLAN
ABOUT THEORGANIZER
SEMARK is composed of 5 departments
In addition to that, SEMARK provides complete marketing solutions in addition to the planning and execution of events and conventions with the deep and sound understanding of the needs of the market.
Each department has its projects and achievements, where our company has achieved great success in short time and became one of the best companies in Saudi Arabia. We will continue to strive for excellence, to attract every novelty in this �eld for leadership, and to satisfy our customers by keeping high standards in planning and execution.
Saudi Event Management & Marketing Company “SEMARK”is considered as one of the best event management companies in the kingdom.
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We have reserved and con�rmed our position among mainstream companies inthis �eld within the short period of 7 years since our establishment in 2009.
We have as well won the best organizer award fromRiyadh International convention and exhibition center for 3 consecutive years.
www.semark.com.sa
ABOUT THEEXHIBITION
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Enjoying the outdoor atmosphere of the spring season when the event starts on the27th of April 2017, for 6 continuous days
Accordingly, The organizing company will forgather all the companies who are related to Food and Beverages, Restaurants and coffee shops, along with garden decoration, the Décor engineers and professionals under one roof
Therefore, the exhibition will be divided into two parts:
FOOD FESTIVAL1 2 GARDEN FESTIVAL
The entrance to the festival will be through a small fee to enable the visitors to taste the delicious food and to enjoy the creativity of mini gardens of the exhibitors.
We are targeting
120 Exhibitors
And it is including the presence of concerned ministries, stakeholders, and International organizations.
We are targeting
30,000 Visitors
FOOD FESTIVAL03
In this stand, the companies will bring the most talented chefs forlive cooking shows to the visitors and public and will introducethe new methods of cooking their products
Who will exhibit?Visitors Appealing Corners• Children’s pavilion• Entertainment pavilion (Stand-up comedy, dances and folklore troop)
Youth Support Area• Saudi pavilion for graffiti artists• Saudi stand for photography• Arts colleges in Saudi Universities (Submit Artworks to the exhibition)
• Big national and International restaurants• Catering companies• Food Trucks• Big Hotels• Food and Beverage products
On the other hand,the targeted participating companies are:
Governmental & Of�cial Area• King Abdul-Aziz Al-Saud Stand
• The United Nations Food & Agriculture Organization
• Saudi Food and Drug Authority (SFDA)
• Saudi Food Bank
• Consumer Protection Association
• Saudi Red Crescent Authority.
• Civil Defense.
• General Presidency of the promotion of virtue and the
prevention of Vices
• Saudi Environmental Society
• Agricultural colleges in Saudi universities.
(Submitting proposals and activities from selected students)
• Suppliers of environmentally friendly building materials • Suppliers of Ministry of Agriculture and Gardens of Amana• Event Organizing Companies• Companies of travel equipment and clothing• Kingdom’s entertainment events• Tourism Companies (domestic and international trip organizers)• Gardens designing and executing companies (Landscaping) • Flowers and plants shops• Big greenhouses• Outdoor furniture
GARDEN FESTIVAL04
The Exhibitions aims to encourage the forestationand agriculture in aesthetic and environmentallevel and to organize entertainment activities forthe targeted visitors
Who will exhibit?
• Readymade houses• Tents and Outdoor decorations companies• Outdoor equipment companies• Antiques • Pottery and crafts.• Fishing and adventures equipments• Stadiums and artificial turf processing companies• Decoration companies.
MEDIA PLAN05
• Invitation Cards – 75,000
• Bulletins – 20,000
• Posters – 3,000
• SMS- 200,000
• Email Messages – 200,000
• News bulletins (PR)
• Advertising banners on Saudi news and entertainment websites.
• Social media campaigns
• 200,000 Whatsapp Messages
• Ads and Articles in specialized magazines
• Newspaper Ads
• Promotion for this exhibition in our other exhibitions
• TV ads
• Website or Complete Website
• Ads on roads
• Ads on Radios
WHO SHOULDATTEND
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• Professionals
• Farmers
• Families
• Gardens Enthusiasts
• Food and food tasting enthusiasts
• Owners of Villas, Farm house and Palace
• Interior and exterior decoration companies
• Food suppliers
• Food equipment suppliers
SUPPORTINGSERVICES
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• Provide necessary water and lighting.• Emergency medical services and emergency gates.• Organize registration area for entry and exit.• Sound System.• Professional team to monitor the progress of operations.
• Crowd management.• Areas for sitting and resting • VIP lounge• Security forces
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There will be more than 100,000 small seedlingsdistributed by young volunteers who aim to encouragethe culture of planting and taking care of plants,under the slogan of “let’s make green Riyadh again”.The environmental awareness initiative includesdetailed media coverage.
LET,S MAKE AGREEN RIYADH
RIYADH FLOWERFrom this point, and as a social responsibility to protect theenvironment, we decided to Hybridize a new flower which will be named as (Flower of Riyadh), attached to it a brie�ngon how to care for this wonderful flower. Through this we inspire the families and children to care other plants too.
The origin of the name “Riyadh”: Riyadh is considered as the plural form of ( روضه ),thus the derivation of the name. Being the areaof lowland, it gathers the flood water andtherefore plants grow, making the area greenwith plants and flowers that flourish with thefragrant ambrosial smell.
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+966 920 003 361 ext.109
+966 11 4559545
Al-Ta’awun Commercial Center, P.O.Box 12476Riyadh 4407 - Kingdom of Saudi Arabia
Tarek TaktakMore Information, please contact:
www.vanillafest.comvanillafest
Organized by