using the internet to research private companies for competitive intelligence

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Using the Internet to Research Private Companies August Jackson august (at) augustjackson (dot) net http://www.augustjackson.net

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These slides describe my process and methods for using readily-available resources on the Internet to quickly and inexpensively research private companies.

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Page 1: Using the Internet to Research Private Companies for Competitive Intelligence

Using the Internet to

Research Private Companies

August Jacksonaugust (at) augustjackson (dot) net

http://www.augustjackson.net

Page 2: Using the Internet to Research Private Companies for Competitive Intelligence

Our Approach

Page 3: Using the Internet to Research Private Companies for Competitive Intelligence

Define Kits: From Information Request to Decision Support

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Define KITs: Choosing Analytical Models

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Define KITs: Common Information Requirements

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Plan Research Strategy

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Research Strategy: August’s Commandments

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Build Secondary Research Plan

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Our Use Case: Raynor Garage Door

Our use case: Raynor Garage Door

Page 10: Using the Internet to Research Private Companies for Competitive Intelligence

Premium Sources

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Premium Sources

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Premium Sources

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Premium Sources

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Company Web Site

DescriptionsOffices LocationsIdentified partnersExecutivesJob postingsPress releaseSales channelsCorporate history

Page 15: Using the Internet to Research Private Companies for Competitive Intelligence

META Tags and Web Page Source Code

Page 16: Using the Internet to Research Private Companies for Competitive Intelligence

META Tags and Web Page Source Code

Page 17: Using the Internet to Research Private Companies for Competitive Intelligence

META Tags and Web Page Source Code

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Link Analysis

http://www.siteexplorer.search.yahoo.comUse “link:” command in Google

PartnersDistributorsPhilanthropic venturesFormer employeesFansCriticsBloggersUser forumsNews coverage

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Legal and Regulatory Filings

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Legal and Regulatory Filings

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Local News Sources

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Example of Local News Discovery

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Industry Associations and Journals

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Social Networks and People Search

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People Search and Social Networks

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People Search and Social Networks

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Use Job Sites to Track New Hiring

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Use Google Maps for Location Details

Street view or sky viewSquare footageNumber of parking spaces suggests workforce size and capacityAppearance of buildingsVehicles in the lotStreet accessUtilities evidentPreparation for location visit

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Appendix: Directory of Filings Databases

• BRB Publications Free Resource Center– http://www.brbpub.com/freeresources/pubrecsites.aspx?h=1

• SearchSystems– http://www.searchsystems.net/

• State and Local Government on the Net (US)– http://www.statelocalgov.net

• Virtual Gumshoe (US)– http://www.virtualgumshoe.com/resources/

• International Organization of Securities Commissions– https://www.iosco.org/lists/display_members.cfm?memID=1&orderBy=none

• US Census Bureau building permits data– http://www.census.gov/const/www/permitsindex.html

• US Department of Housing and Urban Development building permits data– http://socds.huduser.org/permits/index.html

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Appendix: Directory of Newspapers and Industry Journals and Organizations

• Google News– http://news.google.com

• NewsVoyager– http://www.newspaperlinks.com

• BizJournals (US city-specific business journals)– http://www.bizjournals.com

• Scirus Scientific Journal Directory– http://www.scirus.com/

• Google Scholar– http://scholar.google.com

Page 31: Using the Internet to Research Private Companies for Competitive Intelligence

Appendix: People Search Engines

• Pipl: http://www.pipl.com• Spock: http://www.spock.com/• 123people: http://www.123people.com/• Yo Name: http://www.yoname.com/

• Masters of Criminal Justice Web Directory of People Search Engines– http://www.mastersincriminaljustice.com/blog/2009/50-best-people-

search-engines-to-track-down-anyone/