online competitive intelligence
DESCRIPTION
What is meant by Online Competitive Intelligence? key methodologies & sample outputTRANSCRIPT
OCI … The Basic Model
11/11/2013 www.emarketing-egypt.com 2
The basic model of a typical OCI project is adapted from the well-known situation analysis model, which is the 3Cs (Customers, Competitors & Company) and supplemented by a comprehensive strategic analysis module.
Online CI
Consumers Competitors Company
Apply Understanding
Strategic Analysis
Understand the Competitive Environment
The ultimate goal of Online Competitive Intelligence (OCI) projects is to:
11/11/2013 www.emarketing-egypt.com 3
Secondary Data
Utilizing all available reports and data
Search Insights
Utilizing data from Google search trends & insights
Key Websites Analytics
Utilizing web analytics and statistics for key websites (e.g. Facebook)
Web 2.0 Analysis
Utilizing users’ comments and opinions via mining and analyzing them
Online Surveys
Utilizing online surveys to gain specific insights
Key Methodologies
11/11/2013 www.emarketing-egypt.com 4
Scope of Engagements
Standardized
Publications
Customized
Customers
11/11/2013 www.emarketing-egypt.com 5
Key Customers
11/11/2013 www.emarketing-egypt.com 6
Key Publications
11/11/2013 www.emarketing-egypt.com 7
Sample Outputs
11/11/2013 www.emarketing-egypt.com 8
Internet in Egypt
Secondary Data
11/11/2013 www.emarketing-egypt.com 9
Internet Usage in MENA Region
Secondary Data
11/11/2013 www.emarketing-egypt.com 10
Search Insights
Analysis of top search queries in
Arab countries
11/11/2013 www.emarketing-egypt.com 11
Facebook in Egypt
Key Websites Analytics
11/11/2013 www.emarketing-egypt.com 12
Facebook Analytics
Key Websites Analytics
11/11/2013 www.emarketing-egypt.com 13
Web 2.0 Analysis
Saudi Brokerage Companies
11/11/2013 www.emarketing-egypt.com 14
Online Surveys
Mobile Apps Study in
Saudi & Egypt
Thank You Ossama El-Badawy Online Competitive Intelligence Consultant [email protected]