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Using the Internet to
Research Private Companies
August Jacksonaugust (at) augustjackson (dot) net
http://www.augustjackson.net
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Our Approach
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Define Kits: From Information Request to Decision Support
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Define KITs: Choosing Analytical Models
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Define KITs: Common Information Requirements
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Plan Research Strategy
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Research Strategy: August’s Commandments
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Build Secondary Research Plan
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Our Use Case: Raynor Garage Door
Our use case: Raynor Garage Door
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Premium Sources
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Premium Sources
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Premium Sources
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Premium Sources
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Company Web Site
DescriptionsOffices LocationsIdentified partnersExecutivesJob postingsPress releaseSales channelsCorporate history
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META Tags and Web Page Source Code
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META Tags and Web Page Source Code
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META Tags and Web Page Source Code
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Link Analysis
http://www.siteexplorer.search.yahoo.comUse “link:” command in Google
PartnersDistributorsPhilanthropic venturesFormer employeesFansCriticsBloggersUser forumsNews coverage
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Legal and Regulatory Filings
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Legal and Regulatory Filings
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Local News Sources
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Example of Local News Discovery
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Industry Associations and Journals
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Social Networks and People Search
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People Search and Social Networks
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People Search and Social Networks
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Use Job Sites to Track New Hiring
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Use Google Maps for Location Details
Street view or sky viewSquare footageNumber of parking spaces suggests workforce size and capacityAppearance of buildingsVehicles in the lotStreet accessUtilities evidentPreparation for location visit
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Appendix: Directory of Filings Databases
• BRB Publications Free Resource Center– http://www.brbpub.com/freeresources/pubrecsites.aspx?h=1
• SearchSystems– http://www.searchsystems.net/
• State and Local Government on the Net (US)– http://www.statelocalgov.net
• Virtual Gumshoe (US)– http://www.virtualgumshoe.com/resources/
• International Organization of Securities Commissions– https://www.iosco.org/lists/display_members.cfm?memID=1&orderBy=none
• US Census Bureau building permits data– http://www.census.gov/const/www/permitsindex.html
• US Department of Housing and Urban Development building permits data– http://socds.huduser.org/permits/index.html
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Appendix: Directory of Newspapers and Industry Journals and Organizations
• Google News– http://news.google.com
• NewsVoyager– http://www.newspaperlinks.com
• BizJournals (US city-specific business journals)– http://www.bizjournals.com
• Scirus Scientific Journal Directory– http://www.scirus.com/
• Google Scholar– http://scholar.google.com
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Appendix: People Search Engines
• Pipl: http://www.pipl.com• Spock: http://www.spock.com/• 123people: http://www.123people.com/• Yo Name: http://www.yoname.com/
• Masters of Criminal Justice Web Directory of People Search Engines– http://www.mastersincriminaljustice.com/blog/2009/50-best-people-
search-engines-to-track-down-anyone/