using linkedin for business
Post on 13-Sep-2014
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DESCRIPTION
My presentation on using LinkedIn for Business for 4Networking membersTRANSCRIPT
www.kulkarnisoftware.com
LinkedIn For Business
Ashish Kulkarni
Kulkarni Software
www.kulkarnisoftware.com
Flow of Presentation – Basic
• Current Situation
• What is LinkedIn?
• What does it cost?
• Joining LinkedIn
• Completing LinkedIn Profile
• Making yourself contactable
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Flow of Presentation – Advanced
• Searching for people– By Name– By Keywords– By Industry and Title– By Location
• Contacting People• Joining Groups• Starting Discussions and Sharing News• Publishing Events
www.kulkarnisoftware.com
Current Situation
• Some of us have never heard of LinkedIn
• Some of us have heard of LinkedIn
• Some of us have been invited to Join LinkedIn
• Some of us have Joined LinkedIn
• Some of us have a very elaborate LinkedIn Profile
• Very few of us use LinkedIn for Business
www.kulkarnisoftware.com
What is LinkedIn
• LinkedIn is the world’s largest professional network with over 50 million members and growing rapidly – LinkedIn.com.
• LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals – LinkedIn.com.
www.kulkarnisoftware.com
How much does it cost?
www.kulkarnisoftware.com
Joining LinkedIn
www.kulkarnisoftware.com
Completing LinkedIn Profile
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Details you should share
• Website address(es)
• Email address
• Kind of work you have done
• Kind of connections you are looking for
• Connections
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Details you should not share
• Address
• Birth date
• Names that you have used as passwords
• Details that can lead to identity theft
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What do we need in business?
• Leads
• Contacts
• Conversion
• Staff
• Channel for advertising expertise
• Channel for advertising events
• Channel for seeking advise
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Finding people on LinkedIn
www.kulkarnisoftware.com
Search Results
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Viewing Profile
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Contacting people
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LinkedIn Groups
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Joining a LinkedIn Group
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Joining a LinkedIn Group
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Group Members
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Starting a Group Discussion
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Events
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Publishing an Event
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Asking Questions
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Asking Questions
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Answers to your question
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More…
• WordPress – LinkedIn allows you to publish latest entries from your WordPress blog on your profile
• Twitter – LinkedIn allows you to publish your status to Twitter and vice versa
• SlideShare – LinkedIn allows you to publish up to 3 presentations on your profile via SlideShare
• There are many more such applications
www.kulkarnisoftware.com
Questions?
• How do I find someone on LinkedIn?
• What if they are not on LinkedIn?
• How do I contact someone on LinkedIn?
• What is InMail? How does it differ from Message?
• What should I say in my message?
• I need more help. How do I contact you?
www.kulkarnisoftware.com
My Contact Details
• Ashish Kulkarni
• Mobile – 07748107492
• Email – [email protected]
• URL – www.kulkarnisoftware.com
www.kulkarnisoftware.com
What else do I do?
• Web Design• Web Development• E-Commerce• Search Engine Optimisation / Internet Marketing• Social Media Marketing• Bespoke Software Development• Database Development• Web Hosting• Website and Software Support