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USINGLINKEDINTO MARKETYOUR BUSINESS

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www.yourmarketingcoachonline.com

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

www.coachmisty.com

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MARKETING 101Fundamentals of Marketing

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www.yourmarketingcoachonline.com

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WHAT1. Build a Powerful Profile2. Optimize your Profile to be found3. How to Build a Strong Network4. How to Market your Business5. How to Build your List and Generate

Leads

WEAREGOING

TOCOVERTODAY

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www.yourmarketingcoachonline.com

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What's crystal clear is that every single employer or client who considers hiring you will Google you, check

you on your Linkedin profile and assess it.

- Wired (Alexandra Chang)

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www.yourmarketingcoachonline.com

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CONNECTED

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www.yourmarketingcoachonline.com

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OPTIMIZING YOUR PROFILE

You can’t be found if you don’t optimize your profile.

Over 230 million Professionals using Linkedin (2 join every second)

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www.yourmarketingcoachonline.com

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OPTIMIZING YOUR PROFILE

How do you want to be found?

What are the key terms people would use to try and find you?

Do a search…see if you come up.

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www.yourmarketingcoachonline.com

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www.yourmarketingcoachonline.com

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www.yourmarketingcoachonline.com

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OPTIMIZING YOUR PROFILE

There are 5 main area you want to use those key words:

1. Headline2. Work Experience3. Past Work Experience4. Summary5. Specialties / Skills

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www.yourmarketingcoachonline.com

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BUILDING A POWERFUL PROFILEComplete Your Summary 100%

• Tell your story of who you are• Answer questions such as

• What are your top 3 accomplishments• What is the most important thing your audience

needs to know about you / your company• What makes you different than your competition• What action do you want people to take after

reading your summary (insert a CTA)

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www.yourmarketingcoachonline.com

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BUILDING A POWERFUL PROFILE

Tips• Keywords in Headline• Have a great profile pic• Edit your vanity URL• Edit your company website

Vanity URL Website

Headline

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www.yourmarketingcoachonline.com

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BUILDING A POWERFUL PROFILE

Tips Complete Specialties /

Skills and Expertise Section

Use keywords

Endorse others…they will endorse you in return…

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www.yourmarketingcoachonline.com

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BUILDING A POWERFUL PROFILE

Optimize

Use keywords that match the terms users would typeinto their search box to find you and your company in:

• Summary• Headline• Skills and Expertise

Profiles that are 100% complete are 40x more likely to be found.

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www.yourmarketingcoachonline.com

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BUILD A STRONG NETWORKWhy Build a Strong Network:

• The more networks you have the higher you rank• A strong Linkedin presence will show up in Google

searches• Higher credibility – more connected• Opportunities – you can have more people find you,

contact you, and help you• Help others – you bring value…share it!

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www.yourmarketingcoachonline.com

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BUILD A STRONG NETWORK

Who should you connect with?

Everyone you can!

Strive for 500+ connections

Someone can search your name and not find you if they are not at least a 2nd degree level connection to you…

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www.yourmarketingcoachonline.com

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BUILD A STRONG NETWORK

Here are 7 ways you can get connected TODAY:

1. Email Address Book2. Alumni3. Signature Line4. Newsletter5. Print6. Website7. Linkedin Groups

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www.yourmarketingcoachonline.com

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MARKETING YOUR BUSINESS

Give Recommendations

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www.yourmarketingcoachonline.com

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MARKETING YOUR BUSINESS

If people have viewed your profile send them a message“I noticed that you have viewed my profile…”

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www.yourmarketingcoachonline.com

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MARKETING YOUR BUSINESS

Post regularly in your Activity Updates

(Hootsuite)

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www.yourmarketingcoachonline.com

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MARKETING YOUR BUSINESSWhat to post:

• Promote events (networking, seminars, or webinars)• Promote new blogs• Promote conventions, trainings, or places you travel to• Ask questions*• Share inspiration• Share article’s you found helpful***

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www.yourmarketingcoachonline.com

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MARKETING YOUR BUSINESSShare using Sharing Bookmarklet

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www.yourmarketingcoachonline.com

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MARKETING YOUR BUSINESS

You only have 140 characters that can be viewed sobe short but impactful

and use bitly.com to shorten links

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www.yourmarketingcoachonline.com

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GENERATE LEADS – LIST BUILDING• Start a group• Join groups• Participate in the groups

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www.yourmarketingcoachonline.com

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WHATWE

COVEREDTODAY

1. Building a Powerful Profile2. Optimizing your Profile to be found3. How to Build a Strong Network4. How to Market your Business5. How to Build your List and Generate

Leads

. . .

www.yourmarketingcoachonline.com

QUESTIONS

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ADD BLOG

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ACTION STEPS1. Optimize your profile2. Follow the 7 steps to add connections3. Put time in your schedule to post regularly***

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www.yourmarketingcoachonline.com