teaching business communication using screencasts about twitter, facebook, and linkedin

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Teaching Business Communication: Using Facebook, Twitter, and LinkedIn Screencasts

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Instructors and and students can learn about Twitter, Facebook, and LinkedIn from these three screencasts. LinkedIn Screencast This brief introduction to the LinkedIn professional networking system starts with a high-level overview of LinkedIn, then describe its increasingly important role in business communication. It moves on to define some of the essential concepts that every LinkedIn user should understand and previews some of the many ways that LinkedIn can help students achieve their career goals. Importantly, it also explains how LinkedIn differs from consumer-oriented social networks and why credibility is so important in the LinkedIn model. Facebook Screencast This screencast explains how Facebook has evolved into a powerful business communication platform that goes far beyond its original conception as a social network. It offers a tour of a Facebook home page, clarifies some essential concepts and features, explores the communication tools that Facebook offers. Along the way, it shows several examples of how large and small companies are using Facebook to connect with their customers. Twitter Screencast This screencast explains how to get started on the Twitter microblogging system. It starts with a quick look at Twitter and its essential functions and terminology, then shows how to set up a Twitter account, send tweets, and reply to or retweet tweets from other Twitter users. It concludes with advice on finding and following other users and using Twitter as a research and monitoring tool. Plus, learn about all of Bovee and Thill's websites in the remaining slides. After you've watched this presentation, visit these sites: Order an Examination Copy of a Bovee and Thill Textbook http://blog.businesscommunicationnetwork.com/texts Business Communication Pictorial Gallery on Pinterest, a Virtual Pinboard, at http://pinterest.com/courtland_bovee/business-communication-pictorial-gallery-on-pinter Bovee & Thill Business Communication Online Magazines http://www.scoop.it/u/courtland-l-bovee Subscribe to Bovee and Thill's Online Magazine Newsletter http://forms.aweber.com/form/51/1667406951.htm Visit Bovee & Thill's Business Communication Blog at http://blog.businesscommunicationnetwork.com Visit Bovee & Thill's YouTube Channel at http://www.youtube.com/BoveeandThill Bovee and Thill on Twitter https://twitter.com/BoveeThill_Blog Connect with More Than 1,443 Instructors in This LinkedIn Group: Teaching Business Communication http://www.linkedin.com/groups/Teaching-Business-Communication-2806782?trk=myg_ugrp_ovr Connect with More Than 1,086 Instructors on Facebook: Teaching Business Communication https://www.facebook.com/TeachingBusinessCommunication Can Your Business Communication Textbook Pass This Google Test? http://www.scoop.it/t/exclusive-teaching-resources-for-business-communication-instructors/p/4003411891/can-your-business-communication-textbook-pass-this-google-test

TRANSCRIPT

Page 1: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Teaching Business Communication: Using

Facebook, Twitter, and LinkedIn Screencasts

Page 2: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Welcome to this brief presentation where you’ll learn about screencasts prepared by Bovee and Thill, the authors of the world’s leading business communication textbooks.

Page 3: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

In the following slides, click the links accompanying each image to get more information about what is being described.

Page 4: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Twitter ScreencastThis screencast explains how to get started on the Twitter microblogging system. It starts with a quick look at Twitter and its essential functions and terminology, then shows how to set up a Twitter account, send tweets, and reply to or retweet tweets from other Twitter users. It concludes with advice on finding and following other users and using Twitter as a research and monitoring tool. (This screencast is for adopters only.)

Page 5: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Facebook ScreencastThis screencast explains how Facebook has evolved into a powerful business communication platform that goes far beyond its original conception as a social network. It offers a tour of a Facebook home page, clarifies some essential concepts and features, explores the communication tools that Facebook offers. Along the way, it shows several examples of how large and small companies are using Facebook to connect with their customers. (This screencast is for adopters only.)

Page 6: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

LinkedIn ScreencastThis brief introduction to the LinkedIn professional networking system starts with a high-level overview of LinkedIn, then describe its increasingly important role in business communication. It moves on to define some of the essential concepts that every LinkedIn user should understand and previews some of the many ways that LinkedIn can help students achieve their career goals. Importantly, it also explains how LinkedIn differs from consumer-oriented social networks and why credibility is so important in the LinkedIn model. (This screencast is for adopters only.)

Page 7: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Don’t miss these exciting sites.

Page 8: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Bovee & Thill’s Business Communication BlogInsights and commentary from the authors of the world’s leading business communication textbooks.

Page 13: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Take advantage of these exclusive sources of information (for Bovee & Thill adopters only)

Page 14: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Business Communication Headline News

Stay on top of new technologies, important trends, and hot topics with Business Communication Headline News, a free service.Business Communication Headline News uses the newest Internet technologies to deliver late-breaking news in headlines with concise summaries. You can scan incoming items in a matter of seconds, then click through to read the full articles that interest you.

Business Communication Headline News

Page 15: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

Real-Time Updates, the only service of its kind that keeps students’ texts perpetually up to date.

Page 16: Teaching Business Communication Using Screencasts about Twitter, Facebook, and LinkedIn

For further information about Bovee & Thill textbooks, please visit this page.