Social Media Summer School

2012

Social Media is Democratizing Communications

Paige Brockmyre, Web and Social Media Consultant, NeXt I.T.

@maddogsocial

Shawn Willson, V.P Sales, NeXt I.T.

Welcome

Jack Dorsey, founder created March 2006 launched July 2006

(Noah Glass, Evan Williams, Biz Stone) 140 million active users 2012 340 million tweets per day 1.6 billion search queries per day 140 characters Micro-blogging

Twitter

What are hashtags # and how do you use them?

How often do you tweet and why?

Should you connect Twitter and Linkedin?

How do you use Twitter for Business Marketing?

How do you use Twitter for Lead Generation?

How do you use Twitter for Pubic Relations?

How do you use Twitter for Customer Service?

Twitter Questions

Hashtags #

#muskegon

An observation What you’re

reading What events

you’re attending

Your content Someone

else’s content Chat with

someone Retweet

Tweeting

2h,5h,6h2m,22m,2

5m43m

Same message and same audience??

Linking Social Media

Monitor brands Promote events, products Become expert resource

Twitter Marketing

Lead Generation

Public Relations

Customer Service

Reid Hoffman, Founder, Stanford and Oxford, Socialnet SMN,

PayPal LinkedIn officially launched on May 5, 2003 and within one

month gained 4,500 members. Global with 2 billion people searches in 2010 150 million users in February 2012 All Fortune 500 represented

LinkedIn

What are the benefits of having a company page?

How do ads work on LinkedIn?

How do company status updates work?

How do you use LinkedIn for lead generation?

What are the advantages of an upgraded account?                            How do you use LinkedIn for employee research and hiring?

  What are Career Pages?                                  

LinkedIn Questions

Benefits of Company PageCompany Reach & Product

Awareness

Network Profile Connections Groups E-mail Searching Questions and Answers Analytics Status updates

Find a contact at a Co. Sell a product Look for an employee Do business in a new city Look for partner Create a reputation Hyperlinks List Tweets and Blogs Ads

Company Page Example

Overview

Careers

Employees

Connected to you Culture

Stats

Connection

AD

Follow

Alumni

Search target market Find specific users Find buyers Find customers of your customers to drive demand Find people who consult to people buying your product Find people who can help improve your product

Selling Products

LinkedIn Ad

Stay top of mind, build relationships and brand awareness,

evangelism Followers of your Company will see Status Updates on their

homepage Updates can be ‘liked’, commented and shared Excessive posting is subject to review by LinkedIn

Company Status Updates

Builds Thought

Leadership Connects thriving

community Drives traffic to

your site Build personal

network Lead Generator Gain inspiration Connect before

conferences Help others

Lead GenerationGroups & Events

Groups Events

New relationships Filling a niche Build a new network or list Brand Awareness Credibility Sales, Opportunities Media attention Connecting others

Google reads LinkedIn

Answers, so anything that you enter in your answer becomes available in a keyword search. This means, your website or your LinkedIn profile gets a higher ranking.

Creates your reputation Positions you as Expert New connections Find Experts First level of information Connect worldwide

Lead GenerationAnswers & Applications

Enrich your profile Share and Collaborate Be more effective Stay current and

competitive

Answers Applications

Company Page 2

Blog

911

News

HiresChanges

Company Page 3

AD

Years of Experience

DegreeUniversit

yJob

Function

Company Page 4

Growth

AfterLV

BeforeLV

AlsoViewed

Skills

EmployeeGeographi

c

Company Page 5

Title Change

Blog

NewTitles

Departures

Popular profiles

In mail 50+Groups Access Career Pages

Upgrades

Largest network of recruiters Reference checks Recommendations See how they present themselves to the world

Employee Research and Hiring

Position company as an ‘employer of choice’ Increase candidate response/acceptance rate Raise awareness of job opportunities Drive traffic to website, social network, application Analyze who is viewing and interacting with your brand with

analytics

Benefits of Career Pages

Upgraded Career Pages

Get started w/ these tools

www.twitter.com

www.linkedin.com

Thanks for coming!Sources: Twitter, LinkedIn, Mari Smith, Info graphics Labs, Hubspot, Wikipedia, Social Media Examiner, Pinterest

Thank You!