using twitter & linkedin for your career
TRANSCRIPT
Emily Bertram
HatlingFlint
Twitter Basics:
Source: Socialnomics 2014
Source: Socialnomics 2014
How will you stand out?
You
Others in your Industry
Industry Thought
Leaders/Experts
Coworkers/ Colleagues
Local Influencers
Business Owners
City Officials News
Correspondents
Potential Clients/Customers
Family/Friends
…yes.
Industry Leaders (and coworkers)
@JeanChatzky
@Kiplinger
If you’re a personal banker at US Bank…
• Local Influencers
@StCloudGreater
@SCTimes
• Potential clients/customers
• Make sure to read anything you retweet first
• Industry news, professional advice, funny pictures, etc.
Retweet Relevant Information
• Blog posts your company issues
• News articles about your company
Share Your Company’s Content
• Share industry news that you find
• Soft opinions on industry practices
• Shout-outs to businesses, partners and/or clients
• Pictures!
• Info from an event you’re attending (live-tweeting)
Tweet Your Own Thoughts
(like, for real)
As a general rule of thumb, don’t post anything on social media that you wouldn’t say to your boss’ face.
If you work at Winkelman Building…
• ReTweet
Industry leaders/news sources sharing construction news
• Company’s Content
Winkelman Builders has a great blog: blog.winkbuild.com/blog
*Don’t forget to tag @winkbuild when tweeting it!
• New regulation in the construction industry? Share your thoughts about it!
• Have a good meeting with a local supplier? Give them a shout-out!
• Come across a funny (appropriate) picture? Tweet it!
Your own thoughts (gasp!)
Take it up a notch:
- Jay Baer
Twitter Chats
• Industry-specific weekly chats denoted by a #
• Gain followers, reputation, and insight
Listening
• What are your followers saying?
• How can you be a part of the conversation?
• How can you be helpful?
Responding
(it’s that easy)
• 42 percent of consumers complaining in social media expect a 60 minute response time (for brands)
If you’re a realtor in the St. Cloud area…
• Twitter Chats
– #RealtorsUnite
• Listening
– Does someone you follow tweet: “Any advice for a first time home buyer?” – you better be responding!
– Use the Twitter search to find tweets with keywords like: • Home buying
• First time home buyer
• Realtor
• Real estate question
– Be helpful beyond the actual home sale
If someone asks:
You should respond:
Be HELPFUL. You might not make a sale today, but consumers will remember you down the road.
• Responding – Simple, friendly,
helpful responses are
all you need!
Remember: people
don’t HAVE to
respond to your
tweets, so if
they do – you
better be
acknowledging
them!
LinkedIn:
Source: Socialnomics 2014
• Used by white-collar business people
• Great for recruitment, networking
• Best content is helpful and makes the audience feel like experts
Participate as a person; be generous
with knowledge
Make sure your profile is 100
percent complete and stays updated
Use the LinkedIn completeness-tracker
Try to update your LinkedIn profile once a month
Use a professional
looking profile picture
Casual headshot
Avoid wedding pictures, pictures with more than one person, partying pictures, etc.
Use keywords to help people find
you
For both job titles and summaries
Geared towards what you want people to find you for
Think of your summary as your “elevator speech” all about you
Claim a unique profile URL
Easier for sharing with other people
A well-put-together profile is key to success on LinkedIn – it’s an online resume.
• 100% Complete & Updated – All relevant positions
listed – Get Specific: Listed
Herberger Business School specifically (rather than just SCSU)
– Included volunteer information & major courses completed
– Detailed list of job duties with each past position • Remember – this is
your online resume!
If you’re an account manager at HatlingFlint…
• Professional profile picture
• Keywords
• Unique URL
Casual, relaxed, approachable headshot of just me; professional but not too formal.
• Professional profile picture
• Keywords
• Unique URL
Specific & detailed; lists exactly what I do so people can easily find me
• Professional profile picture
• Keywords
• Unique URL
Custom URL that I can share in other places. To update, simply go to your profile and click on the link. You will be redirected to your public profile, and you can update your URL in the right-hand column
Make connections with…*
People you’ve worked with
Friends & family members
Follow businesses you’re interested in
Join & interact with groups
Use the “groups you may like” feature
Try to be active in 3-5 groups (posting,
commenting, liking etc.)
Share, like & comment
Like and/or comment on things to network with
your connections
Share similar things as you would on Twitter
• Connections
– Use the “people you may know” tool – the more connections you have, the more you’ll uncover new connections with this feature
– Upload your email contacts
If you’re a member of the St. Cloud Chamber of Commerce staff…
• Groups – Use the “groups you may
like” tool
– You can also use the search feature for Groups
– Once in the group, use the discussion field share news, or click on an existing discussion to participate
• Sharing/Liking/Commenting – Share news on Chamber events, news from the Minnesota Chamber,
shout-outs for current Chamber members… similar to Twitter!
When you like or comment on a post, your network can see it in their timeline. It’s an easy way to network and give credit to posts that you like.
• Used by business people
• Great for thought leadership, SEO
• Best content is useful and helpful
• Keys to success? Use in conjunction with events, speaking, etc
- Jay Baer
Making social media work for you:
1. Establish goals, strategy, and measurement
2. Know your target and your landscape
3. Activate supporters and influencers
4. Create brilliant content
5. Engage wisely
P.S. Let’s Connect! Follow @emilybertram3 on Twitter Search Emily Bertram on LinkedIn