linkedin, facebook & twitter for lawyers
DESCRIPTION
Slide deck w/overview and quick tips on social media for lawyersTRANSCRIPT
![Page 1: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/1.jpg)
The Lawyer’sGuide to Linked In,
Facebook andTwitter
Landing your next client using social media
Carolyn Elefant,LawOfficesofCarolynElefant.com
![Page 2: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/2.jpg)
WHY USE
SOCIAL MEDIA?
![Page 3: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/3.jpg)
Your clients are usingsocial media: 1 billion
Facebook users (October2012)
Your clients areusing social media.
Over 1 billionFacebook users
(Oct. 2012).
![Page 4: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/4.jpg)
Clients are usingsocial media in a
way that is directlyrelevant tolawyers….
December 16, 2010
![Page 5: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/5.jpg)
In-house counsel & CEOs are usingsocial media
In house counsel are usingsocial media to chooselawyers:•22% GCs said Twitter was afactor in hiring•18% consideredendorLinkedIn profiles andendorsements
![Page 6: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/6.jpg)
Your competitors are using social media•1.8 million lawyers on LinkedIn•56% lawyers have FB or LI profile•Lawyers with blogs have 434 moregoogle links
![Page 7: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/7.jpg)
WHAT TYPES OFSOCIAL MEDIA?
![Page 8: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/8.jpg)
Why the big 3?•Largest collective # of users•Best mix of personal-professional-consumer and variedinterfaces
![Page 9: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/9.jpg)
Resume Cocktail Party
Watercooler
![Page 10: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/10.jpg)
Best practices of social mediacommon to all platforms
![Page 11: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/11.jpg)
1. SetGoals
•Meet clients•Mediaexposure•SEO•Relationshipsw/lawyers•Other
![Page 12: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/12.jpg)
2. Match platform to goals.
Media
Consumerclients
Businessclients
Relationshipswith lawyers
SEO
![Page 13: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/13.jpg)
![Page 14: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/14.jpg)
3. Create robust profiles.
•Match form to format•Strong active verbs & links•1 full profile > 100 sparseprofiles•Photo!•Create 2-3 profiles all at thesame time•Update, update, update!
![Page 15: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/15.jpg)
4. Balance personal and professional;informational and self-promotional
![Page 16: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/16.jpg)
The Social Media Formulafor Twitter (vary for FB & LI)
•50% - links to online content•30% - conversation with others•10% self-promotionalinformation•10% personal hobbies andinterests
![Page 17: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/17.jpg)
B5. Be authentic. Have a pulse
![Page 18: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/18.jpg)
![Page 19: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/19.jpg)
B6. Take online relationships offline
![Page 20: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/20.jpg)
B
Minutes+ Minutes
Results
7. Be consistent!Minutes
+Minutes
__________Results!
3 tweets/day = 90contacts/week
2 link requests/week =100 new connections/yr
![Page 21: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/21.jpg)
8. Time managementtips for social media
![Page 22: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/22.jpg)
Make the most of yourlimited time
•Squeeze work into cracks
•Consistently post a few times inearly a.m. (7 - 10 a.m.) on weekdayssince web traffic is high this time ofday
•Use your smart phone for flexibilityand post while standing in line atstore or at soccer practice
•Post to social media when on “kidduty” since it’s a simple, lowattention task
![Page 23: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/23.jpg)
Leverage mobiledevices to optimizesocial media use
![Page 24: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/24.jpg)
9. Know and follow the rules of social media. Always.
![Page 25: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/25.jpg)
PlatformTerms ofService
Neiqutte
4Sets of
rules forlawyers
onsocialmedia
Ethicsrules
Platformterms ofservice
Firmsocialmediapolicy
Netiquette
![Page 26: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/26.jpg)
Platform-SpecificFEATURES & TIPS
![Page 27: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/27.jpg)
SEOterms
Professionalphoto
![Page 28: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/28.jpg)
Add connectionsOptions: email spamExisting contactsSchool, jobs
Tips for addingconnections:•Personalize intro•Don’t spam•Ask contacts forhelpw/connecting
![Page 29: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/29.jpg)
![Page 30: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/30.jpg)
2 posts aweek = notvery active
Groups•Check groupdemographicbefore joining•Closed goupsbetter•Start your own
![Page 31: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/31.jpg)
Get & givetestimonials:For businesscolleagues & clients -be persistentGiving can enhanceyour profile tooNew feature:endorsement
![Page 32: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/32.jpg)
IDEAS FOR LINKED IN
!Publicize your speaking engagements &invite others!Contact reporters via LinkIn or arrange tomeet with colleagues in different cities!Start a group (but keep it moderated)!For fee advertising - inexpensive & fairlyeffective
![Page 33: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/33.jpg)
Twitter Tips
![Page 34: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/34.jpg)
140characterbio
Search topicsor colleagues
![Page 35: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/35.jpg)
Twitter LEXICON
Hashtag denotes a topic or event.Frequently assigned for conferences; canaggregate hashtag stream
# Hashtag
Direct message. Private communicationbetween 2 Twitterers. Must mutuallyfollow to DM
DM
ReTweet - passing along tweet; do itgenerously. MT denotes tweet is modifiedor shortened
RT, MT
140-character communication on Twitter.Tweet
Twitter “handle.” Try to use your realname.
@carolynelefant
![Page 36: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/36.jpg)
Twitter T ips
•Volunteer to tweet a conference -organizers & speakers love it; others willfollow•Tweet like an industry insider - 5-10news tips per day (Google reader) andgain expertise•Organize tweet-ups (online to offline)•Follow media & other thought leaders inyour industry
![Page 37: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/37.jpg)
The 2 faces of FacEbook
2 Faces of FacebookPersonal professional
![Page 38: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/38.jpg)
FACEBOOK TIPS
FB page may be hard for firmto maintain. Better tool forfirm projects like events orassociation.
Most people use FB anyway.So why not?
Warning: Warn clients re:pros/cons liking page forconfidentiality.
Warning: Don’t discuss caseseven with friends under“limited” privacy. Nothing isprivate on FB. May not want tofriend clients
Purpose: Can post law firmevents, sponsorship of sportsteam, photos from parties,etc…
Purpose: Interact w/friends -they’ll call if they need alawyer. Discoverycommonality - people dobusiness w/those they like.
Professional (Fan Page) forLawyers
Personal
![Page 39: LinkedIn, Facebook & Twitter for Lawyers](https://reader035.vdocuments.site/reader035/viewer/2022081323/545570f3af79592b448b4922/html5/thumbnails/39.jpg)
http://www.linkedin.com/in/carolynelefant
Where to find me on social media
www.linkedin.com/in/carolynelefant
www.twitter.com/carolynelefant
www.pinterest.com/myshingle
https://plus.google.com/112199202096472402474
Email: [email protected]/ Web: carolynelefant.com