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Internet 2.0 and the Law: Twitter StopPoliticalCalls.org Shaun Dakin: CEO & Founder 05/21/2009

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Presentation by Shaun Dakin to the DC Bar on Twitter for lawyers.

TRANSCRIPT

Page 1: Twitter For Lawyers

Internet 2.0 and the Law: Twitter

StopPoliticalCalls.orgShaun Dakin: CEO & Founder

05/21/2009

Page 2: Twitter For Lawyers

Agenda

• Twitter (social media) – What is it?• Twitter and Lawyers• Twitter Tips• Discussion And Questions

Page 3: Twitter For Lawyers

Why Twitter?

Page 4: Twitter For Lawyers

Lawyers Using Twitter Today

Page 5: Twitter For Lawyers

Twitter? Tweet?What Are You Doing? 140c

1. Micro-blogging2. Broadcast Instant Messaging3. A time sink

Page 6: Twitter For Lawyers

Twitter Basics

• Twitter – Twitter.com• To Tweet – The act of Twittering in 140 characters• To Follow – To follow someone on Twitter• Follower – Someone who follows you• @Replies – People who “talk” directly to you vs.

broadcast thoughts = – @IsCool what do you think about lawyers?

• Direct Messages – Like email• Favorites – bookmarking specific Tweets

Page 7: Twitter For Lawyers

My Twitter Account: @EndTheRoboCalls

Page 8: Twitter For Lawyers

The Worldwide Conversation

• Twitter is Great for open conversations

Page 9: Twitter For Lawyers

Twitter Search: Where You Listen To The Conversation

Page 10: Twitter For Lawyers

How Do You Start?

• Just Do It. Free. Twitter.com• How do I get people to care?– Be authentic (no spamming, self promotion)– Be interesting (remember high school)– Be conversational – Follow people that you are interested and may be

interested in you– Engage with people that contact you– Answer Questions

Page 11: Twitter For Lawyers

How Do You Get Others To Listen?

• ReTweet other people’s Tweets (like forwarding an email)

Page 12: Twitter For Lawyers

What to ReTweet

• Whatever you think others will be interested in.– News– Tips– How To– Breaking News– Anything

Page 13: Twitter For Lawyers

What to ReTweet

• Whatever you think others will be interested in.

Page 14: Twitter For Lawyers

Add Value By Asking and Answering Questions

• I asked my followers a question this week:

Page 15: Twitter For Lawyers

How Often?

• As much as you care to. Seriously. – People will either listen or not

Page 16: Twitter For Lawyers

Hashtags Are The Key To Following The Worldwide Conversation

• Hashtags - #WhatEverYouWantToPutHere• Used with Twitter Search to monitor

conversations• Like “tags” on webpages and blogs• Very event driven– Elections (#VoteReport)– Crisis (#Mumbai)– Movies / TV (Idol)

Page 17: Twitter For Lawyers

Twitter Search and HashTags

Page 18: Twitter For Lawyers

Twitter and Law

Page 19: Twitter For Lawyers

How Many Lawyers On Twitter?

Page 20: Twitter For Lawyers

Law Firms on Twitter

http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/

Page 21: Twitter For Lawyers

Womble Carlyle

Page 22: Twitter For Lawyers

McDermott

Page 23: Twitter For Lawyers

Tools and Tips

Page 24: Twitter For Lawyers

Don’t Do It, seriously

• Social Media Takes Time, Lot’s Of It

• You Must Be Engaged– Immediately and authentically

• Resource Allocation Decisions – Can’t be an intern

Page 25: Twitter For Lawyers

Twitter Tools - TweetDeckWhat: Visualize multiple searches and create groups

Page 26: Twitter For Lawyers

Twitter Tools - HootSuiteWhat: Tool to manage multiple Twitter Accounts; schedule Tweets in the future and Get Stats.

Page 27: Twitter For Lawyers

Twitter Tools - TweetLaterWhat: Tool to manage multiple Twitter Accounts and schedule Tweets in the future AND auto follow

Page 28: Twitter For Lawyers

Twitter Tools - TwitterfeedWhat: Automatically update your Twitter account with your blog posts.

Page 29: Twitter For Lawyers

Twitter Search And Variants

Page 31: Twitter For Lawyers

Questions

• Contact Information: – Shaun Dakin: [email protected]– Twitter:• @EndTheRobocalls (Business)• @IsCool (Personal)

– 703.201.1146 (no robo calls please)– Facebook, Linkedin, Friendfeed, etc…