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TRANSCRIPT
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Using Blogging and Social Media
to Grow Your Business
Katie Brewer, CFP® and Jason Hull
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Why Should You Care?Ɣ Marketing should be a part of every financial planning
businessƔ You don’t know where to startƔ You feel overwhelmedƔ You question whether or not there is a ROI in online
marketingg
Who Are We?Katie Brewer Jason Hull
Ɣ Owner of Your Richest LifeƔ Rainbows and sunshine and sarcasm expertƔ Founding member of XY Planning NetworkƔ Featured in New York Times, Forbes, Money
& blogs you’ve never heard ofƔ CFP®Ɣ Texas A&M and Texas Tech grad
Ɣ Owner of Hull Financial PlanningƔ Resident CynicƔ Brightscope, Kitces Top InfluencerƔ Featured in CNBC, Wall Street Journal,
Huffington PostƔ CFP® candidateƔ USMA, Darden grad
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Who Would You Trust to Give Car Advice?
oror
What Should I Do?
Make content!
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What Should I Do?
Share something insightful!
What Should I Do?
Don’t beg. Make friends
instead.
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What Should I Do?
What Should I Do?
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What is Wrong With This Offer?!?
But Twitter and LinkedIn?
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I’m Convinced! Where Should I Go?Ɣ Susan Weiner’s book “Financial Blogging- How
to Write Powerful Posts that Attract Clients”to Write Powerful Posts that Attract ClientsƔ Kristin Harad- Complete Marketing Relationship
BlueprintƔ Stephanie Sammons- Wired AdvisorƔ Kristin Luke- Wealth Management Marketingg gƔ Social Financial Planner
http://www.socialfinancialplanner.com/Ɣ Attend FinCon!!!
Calibrating Expectations of Social Media
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Remember the Focus
Another Example
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Another Example
The List O’ Excuses
Ɣ I am not creativeƔ I don’t have the timeƔ My compliance office is full
f h dof poopy-heads naysayers
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Ɣ Katie Brewero [email protected]@y p go @katieyrl
Ɣ Jason Hullo jason hull@myfinancialanswers como [email protected] @hull_j
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THANKS!