USER EXPERIENCE: BRINGING CLICK TO

BRICKCISCO LIVE: DevNetMAY 22, 2014

2CONFIDENTIAL |

INTRODUCTION TO SOLOMO

MARKET: APPS, ANALYTICS, ENGAGEMENT

SOLUTION: SMART LOCATION PLATFORM

Agenda

INDUSTRIES: USE CASES

3CONFIDENTIAL |

SOLOMO INTRODUCTION

SOcial LOcal MObile

EXPLORE

IT

MORE.

4CONFIDENTIAL |

MARKET: Total App Downloads

7/1/2

008

9/1/2

008

11/1/2

008

1/1/2

009

3/1/2

009

5/1/2

009

7/1/2

009

9/1/2

009

11/1/2

009

1/1/2

010

3/1/2

010

5/1/2

010

7/1/2

010

9/1/2

010

11/1/2

010

1/1/2

011

3/1/2

011

5/1/2

011

7/1/2

011

9/1/2

011

11/1/2

011

1/1/2

012

3/1/2

012

5/1/2

012

7/1/2

012

9/1/2

012

11/1/2

012

1/1/2

0130.00

5,000,000,000.00

10,000,000,000.00

15,000,000,000.00

20,000,000,000.00

25,000,000,000.00

30,000,000,000.00

35,000,000,000.00

40,000,000,000.00

45,000,000,000.00

Apple App Store Downloads

Source: BI Intelligence

APPS ANALYTICS ENGAGEMENT

“THERE ARE MANY APPS.”– TheFacts.com, 2014

5CONFIDENTIAL |

2010 2011 2012 2013 2014 2015 2016 2017 20180

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Other

Shopping Center Malls

Universities/Educational Institu-tions

Sports Venues/Stadiums

Hotels/Resorts

Airports

Small Retail Stores

Dining/Beverage

Food and Grocery

Large Retail Stores - DIY/Warehouse/Electronics

Clothing

MARKET: Location Intelligence Analytics

Source: ABI Research

80%+ growth

in 2014

Num

ber o

f Bus

ines

ses

Usi

ng L

I Ana

lytic

s (m

illio

ns)

APPS ANALYTICS ENGAGEMENT

“BRANDS ARE GROWING IN-LOCATION ANALYTIC

PROGRAMS.”– TheFacts.com, 2014

6CONFIDENTIAL |

2011 2012 2013 2014 2015 2016 2017 20180

200

400

600

800

1,000

1,200

1,400

1,600

RoW

Asia-Pacific

Europe

North America

Num

ber

of E

ngag

emen

t A

pp D

ownl

oads

(M

illio

ns)

300%+

growth in

2014

2014: The Launch Year For Location-Enabled Shopping AppsMARKET: Location Intelligence Mobile Engagement

Source: ABI Research

APPS ANALYTICS ENGAGEMENT

“BRAND EXPERIENCES USING MOBILE ENGAGEMENT ARE

EXPLODING.”– TheFacts.com, 2014

7CONFIDENTIAL |

SOLOMO: SMART LOCATION PLATFORM

SMART APPLICATIONS

SMART LOCATIONS

WELCOME TO THE

EMPIRE STATE BUILDING

Digitally Connecting Locations

And Visitors

“AT SOLOMO, WE DO BOTH.”– TheFacts.com, 2014

analytics engagement

8CONFIDENTIAL |

SOLOMO ExchangeTM:The First Smart Location Platform

9CONFIDENTIAL |

SOLOMO ExchangeTM: The First Smart Location Platform for Location Analytics and Mobile Engagement

What do Consumers get?

Local Engagement & Experiences

Personal Engagement & Experiences

Privacy Center

What do Businesses Get?

Real-Time Mobile Analytics

Contextual Offers & Content Delivery

Maps & Wayfinding

Infrared

Bluetooth

RFID

SOLOMOBeaconTM

GPSiBeacon

WiFi

APIAPI

Portal & Maps

Your branded

app

10CONFIDENTIAL |

AnonymousWiFi On

(App Not Necessary)

Traffic AnalyticsHeat Maps, Dwell Time, Visitors, Repeat Visitors,

Bounce Rates and much more

Checked-InCheck-In for Geo-Located

Content and Offers(WiFi On, App Necessary)

Customer ConnectionTwo-Way Permissioned

Dialogue Providing Geo-Specific Content and Offers

Signed-InSign-In for Personalized

Offers, Content and Experience(WiFi Not Necessary,

App Necessary)

Personal EngagementAccess to Customer Identity,

Preferences, and Intent

Consumers Businesses

SOLOMO ExchangeTM : Delivers Multiple Levels of Value

11CONFIDENTIAL |

SOLOMO ExchangeTM: Now Sensor AgnosticIntegrating New Technologies As They Release

<<Cool image here>>

Know Device Is in or Near a

Location

Understand How Close/Far Someone Is

from an Area of Interest

Determine Where Someone Is and Trace

Their Path

PresenceData

(WiFi, Cameras)

ProximityData

(iBeacon/Bluetooth)

LocationData

(WiFi, GPS, RFID)

12CONFIDENTIAL |

SOLOMO SMART LOCATIONS: How it works

SOLOMO Beacon w/WiFi and Bluetooth antenna

BLE device such as Estimote iBeacon

Existing Cisco infrastructure

Complete analytic and engagement coverage

14CONFIDENTIAL |

ANALYIC & ENGAGMENT VALUE

15CONFIDENTIAL |

• Guest Relations: • Automate mobile service request messages based on location • Integrate chat, voice or employee alerts for a guests’ location• Reduce wait times through employee assistant automations

• Feedback: • Deliver real-time surveys and collect feedback

during the experience

• Customer Experience: • Create second-screen experience with digital signage• Greet customers by name

• Integrate Loyalty Programs: • Present offers based on the recipient's preferences• Send messages showing progress to next reward• Offer rewards in exchange for sharing to friends

• Scale Content: • Reuse audio, video and images from other media to

create an integrated experience

Customer Service

Marketing & Advertising

Applying Analytic Insights

• Smart Staffing• Do I have enough store associates?• Staff the right type of people at the right time

• Employee Training• Deliver employee product training or product sales

scripts based on their location

• Asset Inventory• Monitor asset to identify location, notify employees

and streamline production

Data is the voice of the customer

• Optimize Merchandising• Which regions are performing well?• Which regions are slipping?• What are the peak traffic hours?

• Revenue Models• Adjust tenant rent or exhibitor costs on traffic numbers• Charge partners for engagement impressions

Strategy

Workforce & Productivity

16CONFIDENTIAL |

Scale content delivery to increase member satisfaction with localized mobile touch points

REVEAL UNDISCOVERED EXPERIENCES

Connect to profiles to personalize content further

Provide images based on location showing proper

technique

Deliver videos based on location describing machines

or workouts

17CONFIDENTIAL |

Increase revenue by delivering localized messages and offers on behalf of partners

REVEAL UNDISCOVERED EXPERIENCES

Connect to profiles to personalize cross promotions

further

Test, scale and measure promotions to gauge strategic partnerships

Partner with other health conscious organizations to

send contextual promotions

18CONFIDENTIAL |

Enhance and streamline corporate health club programs with localized mobile touch points

REVEAL UNDISCOVERED EXPERIENCES

Integrate with member profiles to personalize

messages

Integrate with existing health club apps or corporate

branded apps

Check-in members through their phone, with no card, fab

or badge

19CONFIDENTIAL |

Contextual patient education & alternate

scheduling choices while waiting

Workflows Improvement by analyzing paths of

travel & dwell

Locate mobile equipment and shared

resources

Hospital Information, Maps and Way-Finding

Cloud Platform that can provide location and identity for:

Deliver Indoor Maps And Routing To Improve Hospital Operations & Patient Satisfaction

20CONFIDENTIAL |

ENTERTAINMENTTraffic Analytics, Indoor Maps, Find-My-Seat Routing, Concession Engagement and Merchandise Lead Generation

Personalized Fan Location, Itinerary and

Offers

Game Information, Maps and Direction

Routing

Showcase promotional activities, merchandise

deals and more

Locate & Engage Fans In Targeted Sections

Cloud Platform that can provide location and identity for:

21CONFIDENTIAL |

Guests’ Personal Location, Itinerary And

Offers

Customer ServiceLOB Applications And

Engagement

In-terminal Crew Member Check-in And

Location

Locate & Engage Passengers

Not At Gate During Boarding

Cloud Platform that can provide location and identity for:

In-terminal Analytics To View Passenger And Crew Location & Paths-Of-Travel

AIRLINE/AIRPORT OPERATIONS